Youku children's self-made IP "Little Wolf Robin" boron-free clay landed in Xiaoxiao Youku store on 11.11

Recently, the high-quality self-made IP " Little Wolf Robin" produced by Youku Children, custom-developed peripheral derivatives of the Little Wolf Robin series, and officially launched the Little Wolf Robin at the Xiaoxiao Youku official store during Double Eleven. Boron-free clay, new air cushion pen case, science box, and new products will continue to be added in the future. At the same time, in conjunction with "Little Wolf Robin 2", which will be launched in the winter vacation of 2021, we will comprehensively promote the industrialized ecological construction of this animation. High-quality, professional and reliable animation IP.

Youku Kids joins hands with the French team to create the popular children’s animation "Little Wolf Robin"

It is reported that "Slow Robin" was jointly produced by Youku and the Oscar-nominated team-Xilam, France The young animation work, which will be broadcast exclusively on Youku young channel from July 15th, 2021, brings the most advanced educational concept that is closest to the growth characteristics of the “post-tenth generation”. The protagonist in the animation, Robin, is a smart and brave little wolf who dreams of becoming a hero in a fairy tale. Through fun explorations in ancient China, the Middle Ages, Amazon civilization, Northern Europe, the Caribbean, and the world of fairy tales, Robin Coyote has grown up in a series of adventures, and also helped the "post 10" to shape their own The worldview of fairy tales planted the spiritual seeds of "brave + curiosity + empathy".

The work was released in France once, and won the 2020 Pulcinella Award for Best Preschool Animation Award, and 2021 Shanghai TV Festival Best Animation/Best Animation Screenplay Double Nomination Award, 2021 Shin Kong Awards Ninth International Original Animation Competition Series Animation Nomination Award and many other international awards. It fully demonstrates that the work itself has the dual value of art and education. It can help children grow up healthily in the process of expanding children's knowledge and teaching how to face setbacks and resolve difficulties.

At the same time,With its excellent creative performance, the release of "Little Wolf Robin" has received unanimous praise from domestic and foreign audiences, media and institutions, and has been reported by more than 40 mainstream media including People's Daily, Xinhuanet, Beijing News, etc. And recognition. Its highest popularity in the first week of its exclusive launch on Youku reached 8680, and the overall cumulative exposure outside the site exceeded 110 million. It has aroused a high degree of heated discussion among parent-child families throughout the network. Related topics have been read over 65 million, becoming One of the hottest animation IP at the moment.

launched a popular IP customized derivative product, Little Wolf Robin, to bring peace of mind and happy childhood

After the work has received a large number of "little fans", many treasured parents said, "Wait I can’t wait to watch "Little Wolf Robin", "I want to watch this cartoon with the kids at home", and I have also planted grass and screened more than 40 mother groups. They have gained wide expectations and affirmation. Many mothers Means "you have to make arrangements when you go home"!

Driven by such a high popularity, there are increasing calls for the launch of various peripherals of Little Wolf Robin. For this reason, Youku Children’s small Youku brand has begun to actively develop The animation IP derivative products hope to consolidate the brand image of the platform while fully responding to user expectations, and improve the ecological construction of the animation industrialization of "Little Wolf Robin".

According to reports, the "Little Wolf Robin 24 Color Ultra-light Boron-Free Clay", which was first launched on Youku’s Xiaoyouku’s official store under Youku Kids during the Double Eleven this year, is exclusively used for "Wolf Robin". IP modeling is customized, and the official color matching closely follows the animation series. At the same time, as the EU standard, the product is made of high-quality wheat flour, food coloring, and purified water without boron clay. It has passed 106 international authoritative tests, including French BV test , Swiss SGS test, British INTERTEK test, etc.The raw materials are also recognized and recommended by the well-known evaluation media " dad evaluation " to ensure that the product is safe and odor-free and can be easily shaped, so that children can have fun and parents can buy them with confidence.

It is worth mentioning that in addition to boron-free clay, Xiaoxiao Youku also launched a joint air-cushion pen case made of SRB diving material on Double Eleven this year; and "Little Wolf Lebin Walk" "Near Science" educational toys will bring nearly 30 scientific experiments to children, allowing them and their parents to complete the scientific enlightenment together with Little Wolf Robin. And as "Little Wolf Robin 2" will be officially launched this winter vacation, Xiaoxiao Youku will continue to add more new products,

as early as May 7, 2018 , Youku has launched a new children’s independent brand-Xiaoxiao Youku, dedicated to creating a children’s interactive movie-watching experience that allows mothers to rest assured and children happy. In recent years, it has continued to develop the value of children’s content IP, driving children’s business to become Youku’s rapid development. "New Engine" and "Strategic New Heights".

As Youku Kids continues to deepen in the ecological field of children's content, its innovative opening methods and interactive modes have become a new entrance for children's content consumption. In the future, Youku Kids will also bring more excellent content and products to the public, so that children can enjoy a happy childhood and be their own "fairy tale heroes" like Little Wolf Robin!