On March 21st, Tencent Animation celebrated its 8th birthday. To celebrate the 8th anniversary, Tencent Animation held a "Meet the Fantasy World of Cartoonists" theme celebration, and jointly invited Huya Live to invite "Under One Person", "Fox Fairy Little Matchmaker", "Ling Deed", "Cat Monster" The author or producer of 6 comics, including "The Temptation", "Psychic Consort", and "The King of Forgiveness", has launched an online live broadcast to chat with fans about the stories behind the comic stories.
In addition to allowing cartoonists and fans to increase communication opportunities, Tencent Animation’s 8th Anniversary Celebration also launched a 1 yuan rebate bonus and 40% off package book purchase and a convenient service creator platform for animation fans and cartoonists. We express our sincere gratitude to the animation fans and comic creators who accompanied us all the way.
Create an IP full chain "Creator Service System" Help creators with practical actions
Looking back on the past 8 years, from the "Tencent Animation Original Distribution Platform" in 2012 to now has nearly 30,000 Tencent Animation, which has a comic book and over 900 contracted authors, is inseparable from the contribution of comic creators and the support of platform readers. Therefore, on the occasion of its 8th anniversary, Tencent Animation will reward its users with numerous benefits.
such as the 1 yuan rebate for platform readers, 40% off package purchases and other special activities, so that everyone can read comics at a more favorable price and experience a different animation "wonder world".
For the comic creators who created these "fantasy worlds", Tencent Animation has been trying to promote their services and help.
In December last year, Tencent Animation held a creator "thinking" event. Nearly a hundred core creators gathered with the head of Tencent's animation business to have a long conversation. At the meeting, the Tencent animation team and the creators discussed the pain points and suggestions in the creation and promotion of comics, such as "can enhance the communication and interaction between authors and fans", "hope to establish more data dimensions and understand reader feedback , It is convenient to adjust the creative direction" and so on.
After several months of preparation, and on the basis of various suggestions and experience, Tencent Animation plans to launch a "creator service system" covering the entire IP industry chain in 2020, and feedback creators with practical actions.
First of all, in order to strengthen the communication between readers, fans and creators, Tencent Animation launched an innovative author-platform-user interaction form. At the 8th anniversary celebration, Tencent Animation and Huya jointly invited Mi Er, author of "Under One", Xiaoxin, author of "Fox Fairy Little Matchmaker", Qingyu, author of "The Temptation of Cat Demon", and author of "Ling Qi" bottle, Six comic creators, including the author of "Psychic Concubine" Rourou, and the director of "The King of Mercy" comic Wang Chen, conducted live broadcasts. Through the Q&A between the host and the author, the author's online hand-painted illustrations, and the lottery, they communicated with readers and fans. Engage in intimate interaction.
During the live broadcast, the authors personally answered questions raised by readers and fans, such as "Why is Bao Bao Feng called Bao Bao Feng?", "Is Ye Youming a big pig's hoof?", "Ling Qi "Is the follow-up story sugary?" Wait, it caused fans to be curious and heated discussions. During the event, the total popularity of the live broadcast reached 10 million, and the real-time barrage exceeded 200,000. The two authors of "Fox Fairy Little Matchmaker" and "Under One Man" both exceeded 2 million in a single live broadcast. This live broadcast greatly attracted fans. The distance between the creator and the creator also allows the creator to have a deeper understanding of the fans' thoughts on the content of the comics.
Secondly, in terms of improving the efficiency of animation creation, Tencent Animation upgraded and launched version 3.0 of the creator platform. This upgrade covers six key sections: self-service transfer of works, open work review status, operation data system upgrade, online self-service signing mechanism, enterprise account management, self-service + manual online Q&A, etc., to solve creators’ work management and work transfers , Platform signing, income query and other key issues, the follow-up platform will also release multi-dimensional operating data to help creators optimize the content of their works.
At present, the creator platform 3.0 has started the gray test, and will gradually open the use rights. In the future, Tencent Animation will continue to optimize the content of the back-end system to provide creators with more complete services.
Let animation be seen by more people
Looking back over the past ten years, the national comic industry once fell into a trough, facing many problems such as shortage of talents, content "younger", rampant piracy, etc. Even so, in 2012, Tencent, which is positioned as "technology + culture", chose to enter the animation field.
In the past 8 years, from the introduction of genuine Japanese comics, to paying for reading to improve the living environment of creators, to the continuous exploration of innovative animation content forms such as comics, comics and live-action short dramas, Tencent Animation has always been committed to promoting the industry healthy growth. As the backbone of the development of National Comics, comic creators are even more valued by Tencent's animation platform.
Since Tencent Animation became an independent business department, it has begun to build an original author incentive system to greatly increase author income; at the Tencent Animation Industry Cooperation Conference in 2015, Tencent announced that it would invest 300 million yuan to establish a "Juxing Fund" to support Animation creators and studios encourage the creation of more original domestic animation works.
In 2016, Tencent Animation took the lead in China and insisted on advancing paid reading of comics without being favored by the outside world. It is committed to allowing comic artists to obtain legitimate and equal income and returns through their talents and labor. Since 2019, Tencent Animation has paid more than 130 million to authors.
While vigorously promoting paid reading of works and ensuring the basic creation environment, Tencent Animation has gradually established a complete business model covering content, operation, payment, and commercialization through continuous exploration. With the help of Tencent's resource advantages, Tencent Animation has not only realized a good platform self-circulation, but also gradually incubated an IP ecology, helping creators to move from comic works to IP.
And this year, Tencent Animation has taken creator services as one of the key directions of the platform, integrating previous experience in content creation, operation incubation, commercial development, copyright and copyright protection, and providing creators with One-stop service has created a more systematic "creator service system", and the creator platform version 3.0, which was unveiled at the 8th anniversary of Tencent Animation, is one of them.
Manwei has gone through 80年 to today, and the development of Japanese comics has been more than a hundred years, and the Chinese animation in the Internet age has just begun. In the future, Tencent Animation will continue to work hard to provide creators with more comprehensive services, establish industry standards, promote the healthy development of the industry, and provide creators with a good creative environment, so that animation works can be seen by more people, and it is also an animation hobby. The author brings many good Chinese stories.
The future is beginning, and we are young.
