In recent years, with the continuous prosperity of China's animation industry, many excellent original animation IPs have been born one after another, and are favored by domestic animation enthusiasts. In Japan, where the animation industry is developed, China's two-dimensional content is gradually recognized, and more and more domestic animations are going abroad and going global.
The Japanese version of "Fox Fairy Matchmaker" produced by Tencent Animation has landed on Tokyo MX TV station in Japan. This extremely popular animation has achieved a record of over 1.5 billion views on the entire network in China, representing "domestic animation" and moving toward the development of the animation industry. of Japan. To a certain extent, it also reflects the strong strength of China’s secondary industry today. The animation "Fox Fairy Matchmaker" is adapted from the comic of the same name serialized by Tencent Animation. At present, the comics have more than 7.5 billion clicks.
In addition, we can see that "Fox Fairy Matchmaker", combined with the characteristics of the work, continues to show strong vitality both in overseas markets and other domestic fields. Through these channels, fans can come into contact with their favorite works from different directions and angles, allowing more people to know the charm of "Fox Fairy Matchmaker".
Following Beijing People’s Broadcasting Station, which may have smelled the trend of “Fox Fairy Little Matchmaker”, another mainstream media, the world’s largest fashion magazine “Fashion COSMO”, published Tushan Susu and Tushan Ya in its July issue The dressing styles of the three characters, Ya and Tushanhong, have become fashionable topics, perfectly integrating the ancient style and two-dimensional style that have been popular in the fashion industry in recent years.
It may be because of the young audience of "Fox Fairy Matchmaker". KFC aims at food themes in its works, bravely attacks the domestic young market, uses a vivid imagination to recreate, and unfolds a beautiful fantasy about love and fried chicken for fans.
In another Chinese-style two-dimensional mobile game " God Summoner ", Tushan Susu, as an SSR-style god airborne into the mobile game world, experienced adventures with players. "Summoner of the Gods" not only restores the lovely image of Tu Shan Susu to the greatest extent, from appearance to body proportions, every action and expression is exactly the same as the original work; it also continues the strongest setting of the devil world in the original work. The game gives her magical and powerful skills to attract players to make money for her. The third dimension is also exciting: the musical is actually staged, and a team of celebrities perform live-action drama.
In recent years, the rapid development of the industry has proved the superiority of animation IP, which has naturally attracted the attention of the film and television market that is constantly pursuing high-quality content. We have observed that the number of live-action dramas and musicals adapted from animations is increasing year by year, both domestically and abroad. "Fox Fairy Matchmaker" is a top-notch romance animation in China. With its novel world view and touching plot, it is destined to become the darling of the film and television industry.
The general environment that promotes the prosperity of China's animation industry can be said to be beginning to take shape, but the small environment still needs to be cultivated and developed.
As a cultural industry, film and television animation can be said to have unique charm. It has the characteristics of high degree of internationalization, wide consumer groups, large market demand, long product life cycle and high added value. The development of the film, television and animation industry is of great significance to the prosperity of excellent national culture and to meeting the spiritual and cultural needs of the people, especially minors. It is also an important measure to adapt to economic globalization, cultivate and form new economic growth points, promote the development of the radio, film and television industry, and promote the development of China's cultural industry.
