Text | Lei Bao Editor Xiaoyan | Nur Hahaci The first half of 2022 is about to end, and the animation industry will also enter the third quarter of hard work. Regarding animation, Leibao counted the domestic animation series launched by Tencent Video, Youku, iQiyi, and Bilibili in

text | Lei Bao Xiaoyan

editor | Nurhahachi

The first half of 2022 is about to end, and the animation industry will also enter the third quarter of hard work.

Regarding animation, Leibao counted the domestic animation series launched by , Tencent Video, , Youku, iQiyi, and Bilibili in the second quarter of this year. According to statistics, the total number is 43 (with overlap). From the perspective of platforms, Bilibili accounted for 21, Tencent Video 11, Youku 7, iQiyi 4 (manual statistics, there may be omissions). In the first quarter, this number was 34, with Bilibili, , Tencent still ranking first and second.

In terms of genre, there are 19 original works, 13 adapted novels/online novels, 8 comic adaptations, and 3 game adaptations (with duplications). The reason why original content accounts for a large part is largely because Bilibili has launched many children’s animations.

21 dramas on station B: involving multiple types of IP such as games and comics, as well as children’s animation

According to statistics, in the second quarter, station B had the most new domestic animation series, reaching 21. The original IP type was 11 originals and 5 comics. , 3 games, 2 novels/online articles, and 11 are platform-exclusive dramas, as shown below:

B station participated in the production of "Pause!" "Let me check the guide", "Jun Youyun", "Lie Yan", "You are really a genius", " Time and Space Gap ", " The Last Summoner ", "Star Tour", "Little Devil" The head is exposed! Season 2" and other animations. Among them, "Pause!" "Let Me Check the Guide" is produced by Yuanqi Frog Animation. It tells the story of Liu Yinuo, a 30-year-old social worker who is accidentally summoned into the game world due to a mistake in the summoning process. In order to return to reality as soon as possible, Liu Yinuo began to assist the 18-year-old "brave" Tian Enya in saving the world. The company is an animation company under Chengdu Big Bear Animation; "Jun Youyun" is adapted from the novel of the same name created by Zhou Munan . It is the prequel to "Young Song Xing" "Young White Horse Drunken in the Spring Breeze", and is participated by Jun Yixin Animation Produced and responsible for the production, the current number of views exceeds 30 million, and the number of followers is 622,000.

"Liar Yan" is a comic adaptation work, adapted from the exclusive work "Skin" of Bilibili comic. The animation producer is Ezhiblade. It is understood that Ezhiblade is a joint venture between Eimeng Animation and Seven Creation Society A joint venture company (Eimeng holds 40% of the shares and Qi Chuangshe holds 60%). The company has also produced animations such as "Qian Cong Hunter" and "The Cat Moves First"; "You Are Really a Genius" is produced by B Produced by the website and produced by MiLi Pictures, the animation is adapted from the novel of the same name by the author of Qidian Chinese website . The company was founded in 2012 and has received funding from Taiguan Capital, Ivy Capital, Shenzhen Venture Capital , and former Investments from investment institutions or companies such as Haimu Fund and 58.com . His representative works include animations such as "Snow Eagle Lord", "Divine Contract", "Dragon Nest: Breaking Dawn", and "Throne of the Elves".

"The Gap of Time" is jointly produced by Bilibili and Fantasy Westward Journey, and produced by Shimei Pictures. It is an original animation for the "Fantasy Westward Journey" mobile game. It has been played nearly 30 million times and has more than 900,000 followers; "Fantasy Academy No. 7" "Fantasy Westward Journey" is also adapted from the game "Fantasy Westward Journey", produced by Fantasy Westward Journey and Huimeng, Huimeng produces, telling stories related to intangible cultural heritage ; in addition, the game adapted animation also includes Lilith game "Sword and Expedition - Things of Isomia" produced by , this animated series is adapted from its game "Sword and Expedition", produced by colored pencils, and currently has more than 2 million views.

The animation "The Last Summoner" is a comic adaptation, adapted from the ASK comic of the same name. ASK Animation participated in the production and was responsible for the production; the producers of "Star Tour" include Bilibili, Wanhe Interactive Entertainment, Wanhe Tianyi , Wanhe Tianyi has produced popular mini-series such as " never expected " and "Report to the Boss". The company was founded in 2010 and has received investment from Sequoia Fund, Rock Capital and other investors. Wanhe Interactive Entertainment is owned by Wanhe Tianyi holds 100% of the shares and was founded in 2016. According to Qichacha, the platform focuses on IP incubation and artist incubation of live variety show content. Its representative works include "Female Boxingism", "The Great Anchor", etc. .

"The little devil is exposed!" "Season 2" is jointly produced by Bilibili and Bilibili Comics, and produced by Bilibili Animation. The original work comes from Xianman Culture. The current series has nearly 36 million views, and the series has received 726,000 followers. Bilibili Animation has received investment from Bilibili. Currently holds 2% of the shares.

It is worth mentioning that in the second quarter, station B also launched a lot of new children's animations, such as "Happy Superman", "Flying Dog MOCO", "Jiwai Old Biao", " Super Changing Battle Top " and other series of animations , but in terms of the number of plays or followers, there is still a certain gap compared with youth-oriented animations. Overall, among all animated works in the statistics, the passionate-themed animation "Bump" produced and produced by Qi Chuangshe "World Season 4" has the highest number of views and followers, with 78.559 million views and 3.439 million followers. In addition, there are 8 works with views in the tens of millions and 5 in the millions. level, 5 units are at the 100,000 level.

Tencent 11: "Men's Channel" 3D animation is highly popular

According to statistics, Tencent Video launched 11 new domestic animation series in the second quarter, including 6 animations adapted from web texts/novels, 3 original animations, and 2 animations adapted from comics , there are 8 series broadcast exclusively on the platform, and overall it seems that "men's videos" are still the dominant one, as shown in the following figure:

In terms of online novel/novel adaptation, "Martial Arts Season 3" is produced by Penguin Films and China Literature Animation Produced by Dacheng Impression, it is adapted from the fantasy novel of the same name created by Qidian Chinese website " Tiansican Tudou ". The series has the highest popularity among all animation works, reaching 17,000; the animation "The Divine Seal Throne" is adapted from Tang Jiasan The novel about an alien continent written by Shao is jointly produced by Penguin Film and Television, Angel Culture, Xuanshi Tangmen and other companies, and is produced by Shenman Culture; "Starting with a Mountain" is written by Yuewen writer Toad King's novel "I Have a Mountain Village" "adaptation, the IP has also developed comics, short plays, digital collections, etc. The current animation popularity is 12,000, and the producer is Qiyuan Pictures; "Book of Spirits Season 4-6" is produced by Penguin Film and Television and Suoyi Culture. Produced by Suoyi Culture, it is adapted from the novel of the same name created by Shanshui .

"The First Immortal of Swordsmanship" is adapted from the novel of the same name by the author of Zongheng Chinese website . The producers are Penguin Film and Television, Yunman Culture, and the producers are Xingyi Kaichen and others. The current animation popularity is 14,000; "The Tomb of Immortals" is produced by Penguin Co-produced by Film and Television and Suoyi Culture, it is expected to be broadcast on June 30. The animation is adapted from the work of the same name by the Chinese online 17K novel network July Snow Fairy. In terms of

original animation, "The Company of Heroes 3 Thunder" is jointly produced by Penguin Film and Television and Chaoshen Pictures, and produced by Chaoshen Pictures. It has a popularity of 14,000. "The Company of Heroes" is a 3D military science fiction themed animation work, telling the story of The story of an army composed of super gene heirs who fought bravely together when the earth faced an alien invasion. Chaoshen Pictures also has representative works such as "Super Seminary" and "Black Armor"; the original animation " New Go" "Youth " will be broadcast on multiple platforms such as Bilibili, Tencent, Youku, and iQiyi in June. The producer is CCTV Animation Group. "Go Boy" is a classic domestic series of animations. The animated series "Go" was broadcast around 2000. "Boy" is loved by many viewers, and the ratings of the two works on Douban have reached 9.1 and 8.2. The new series follows the world view of "Go Boy" and there is currently no rating. Also broadcast on multiple platforms is "Please Eat Red Beans!" Season 0.5" and "If History is a Group of Cats Season 8" and other animations, "Please Eat Red Beans! 》There are currently animated films that have been registered.

In terms of comic animation, "Journey to the West Season 4" is produced by Tencent Pictures , Penguin Film and Television, and Baiman Culture. It is understood that as of August last year, the number of views of the "Journey to the West" series animation It has exceeded 3.7 billion. In the 11 days since the fourth season was aired, the number of views has exceeded 100 million. Baiman Culture has also produced the upcoming animated series "Peerless Two Prides" adapted from Gu Long's martial arts novel of the same name and will be launched on Tencent.

11 episodes on Youku and iQiyi: Ruohong and Suoyi appear frequently in culture

Compared with Youku and iQiyi, there are fewer new domestic animated series, with a total of 11 episodes, including 5 originals and adaptations of novels/websites 5, 1 comic adaptation, and 5 solo works (Youku) and 2 (iQiyi).

In the second quarter, Youku launched 7 new domestic animated series, in addition to "New Go Boy" and "Please Eat Red Beans!" Season 0.5", and other online animations on multiple platforms, as well as 5 solo animations. In terms of

original works, "Looking for the Sword" is produced by Youku and Yunman Culture, and produced by animation companies such as Xingyi Kaichen. The current popularity is 2313. Yunman Culture was established in 2018 and is 100% owned by Xingyi Kaichen. Zongheng Literary holds 10% of the shares in Xingyi Kaichen. In addition to animation works such as "The King of Ten Thousand Realms" and "The First Immortal of Swordsman", Xingyi Kaichen also has "The Evil God", "Langhuan Academy", "The Strongest" "Crazy Soldiers" and other comic masterpieces; "Prisoner of Time: The Mist" is produced by Youku and Bihai Video, produced by Bihai Video. It is a passionate adventure show with a current popularity of 1125. In addition to being committed to the film and television business, the production company Bihai Video also covers the collectibles business, involving Statues, trendy toys, collectible handicrafts and other categories of products.

In terms of novels/internet text-based animations, "Galaxy Supreme Season 2" is produced by Youku and Ruohong Culture, and its current popularity is 1996; Youku and Ruohong Culture also produced "Nine Heavens of the Mysterious Emperor Season 2", which is an animation It is currently the most popular animated series among several works compiled by the statistics, with a popularity of nearly 3,000, ranking in the top three in Youku's animation popularity list, national comic popularity list and other lists; "Godly Dragon Guard" is produced by Youku, Shuqi Novel, and Hesuoyi Culture. This animation is adapted from the novel of the same name by Shuqi writer Hua Youshanyue. The current animation popularity is 2169.

iQiyi has released four new domestic animations. Among them, "The Sword Immortal Is Here" and "Xingwu Shen Jue Season 2" are both produced by iQiyi and Ruohong Culture. Art solo broadcast.

According to Lei Bao’s observation, in addition to animated dramas, there are also a large number of animated cartoons being launched on platforms such as iQiyi and Youku. The number of cartoons recently announced by various platforms is not very large compared to last year. And many of the works are duplicates of last year's film list. Perhaps now that the overall situation is not good, video platforms are also "increasing revenue and reducing expenditure" on animation works.