With the fall of the rainbow cat and the blue rabbit, the Hongmeng cartoon has fallen to the altar, why did the light of the former Guoman fall?

2021/10/1400:31:02 erciyuan 2699

Today's Guoman market, compared to the previous slack, has changed its face.

From "Inhuman", "Under One", "Full-time Master", to " Wushan Five Elements", "Luo Xiaohei", " Assassin Five Six and Seven"... The past of the excellent Chinese comics has already been bid farewell to the people.

The so-called "thousand sails on the side of the sunken boat", people have read "thousand sails", but few people remember the "sunken boat".

And the author of this article is about the once "sunken boat", " Rainbow Cat and Blue Rabbit Seven Swordsman ".

" rainbow cat blue rabbit " is excellent, presumably I don’t need the author to advocate any more. After all, just from , rainbow cat , the person who sets the “big man’s angle” Starting off, the author can pick up an article alone.

Here is the reason for its decline.

Many people on the Internet attribute the decline of "Rainbow Cat and Blue Rabbit" to reports and bans.

, of course,Reporting and rectification is one of the reasons for the decline of "Rainbow Cat and Blue Rabbit", but is not the main reason .

The background of "Rainbow Cat and Blue Rabbit"

To say "Rainbow Cat and Blue Rabbit" has to be the company behind it.

Hongmeng Cartoon The founder of is Wang Hong.

Anyone who knows Wang Hong knows that another well-known IP, " Blue Cat Naughty Three Thousand Questions ", is also from this person.

"Three Thousand Questions about Blue Cat Naughty" is an animation work that became famous earlier than "Rainbow Cat and Blue Rabbit".

It has created several "National Manga No. 1", which was valued at 100 billion U.S. dollars when it was most prosperous.

is such a work, because early copyright issues were not paid attention to, contains a large number of stitches plagiarizing other animation, games, music (even other national anthems) and other content.

So this anime,Not surprisingly, was collectively boycotted by animation enthusiasts at the time .

Strictly speaking, the decline of "Three Thousand Questions about the Blue Cat's Naughty" is an inevitable creation of the times, and it is not wronged.

However, it is . Because of the last cat’s failure to guard the "cat's morality", "Rainbow Cat and Blue Rabbit" has already suffered a heavy burden at the beginning of its broadcast.

Under inertial thinking, it is hard for the audience to believe that there is no problem with "Rainbow Cat and Blue Rabbit".

The predecessor of "Rainbow Cat and Blue Rabbit"

Actually, between "Rainbow Cat and Blue Rabbit" and "Blue Cat Naughty Three Thousand Questions", there is a strong_span6 span. transition works , "Rainbow Cat and Blue Rabbit Preschool Education Animation".

Wang Hong made this animation, one of which is to give the two animated images of Rainbow Cat and Blue Rabbit some heat.

The second is the animation of this kind of knowledge popularization theme,He is familiar.

Before the transformation, can earn some start-up capital while earning heat, which is really fragrant .

However, Wang Hong’s beautiful vision is undoubtedly lost.

Not only did this animation fail to arouse the splash that Wang Hong wanted, it was also sued by the former owner of the "Sanchen Cartoon" on the grounds that the rainbow cat copied the blue cat.

Wang Hong: I can’t copy myself?

is really not good.

From 2005 to 2007, this lawsuit Wang Hong was destined to not win.

is also this lawsuit, which made Wang Hong determined to transform.

After a period of market research and mass intention survey, the project of "Rainbow Cat and Blue Rabbit Seven Heroes" was formally established.

The development of "Rainbow Cat and Blue Rabbit"

Compared with the sub-supply works with the main melody of "moderate and slow rhythm" in the market at that time,"Rainbow Cat and Blue Rabbit" is undoubtedly one of the mudslides.

The wood is beautiful in the forest, and the wind will destroy it.

After the dissatisfaction of many colleagues and the fermenting of the crowd, the situation finally broke out.

In 2007, a freelance writer named "Lao Dan" posted an appeal on the Tianya forum to stop broadcasting "Rainbow Cat and Blue Rabbit".

The following February 26th, this hot animation was indeed stopped by CCTV.

Many people think that starting from here is the time when "Rainbow Cat and Blue Rabbit" fell.

However, this statement is difficult to establish.

It can be seen from the later news materials that CCTV did not suppress this animation.

First of all, during the one-month suspension of "Rainbow Cat and Blue Rabbit", local channels (300 local channels) were still playing this animation.

second,After the animation was suspended for a month, CCTV also re-broadcast it again.

and is not the first to stop broadcasting this time.

As early as February, "Rainbow Cat and Blue Rabbit" played episodes 1-79, but it was stopped for rectification, and the first episode was replayed thereafter.

As for the suspension in February, it is actually the second time.

created the "Rainbow Cat and Blue Rabbit" macro dream cartoon, which was once strongly supported (introduced in the encyclopedia).

From awarding awards to giving economic support and rewards, it was even listed as a "National Cultural Export Key Enterprise".

These facts all prove the official importance and expectations of the Hongmeng cartoon.

However, all these honors came to an abrupt end in 2011.

"Rainbow Cat and Blue Rabbit" and the decline of Hongmeng Cartoon

From the above description, it is enough to see that "Rainbow Cat and Blue Rabbit" and the time when Hongmeng Cartoon really fell into the altar, Should be around 2010,Not in 2007.

What happened during this time?

At that time, "Rainbow Cat and Blue Rabbit" was infinitely beautiful, and the market value of Hongmeng Cartoon increased accordingly.

When the company develops to a certain extent, most of them will seek to go public.

Hongmeng Cartoon is no exception, , and reversed acquisition of , and planned to go public.

After a short period of success, many people believe that Hongmeng Cartoon will drink water and think about its source, and thus take animation production more seriously.

However, these people just want more, Hongmeng cartoons are immersed in the joy of Chafan and cannot extricate themselves.

They started the "Disney Dream".

and shifted the focus of work to "peripheral development and brand authorization".

Although many people have gradually forgotten, but I believe that many people must have seen the peripheral products of Hongmao Lantu.

Indeed, well-known animation images such as Mickey Mouse, hello kitty , etc. are all taking this path.

But the problem is that "Rainbow Cat and Blue Rabbit" is too young.

Compared with the old cartoon images of these old brands, the rainbow cat and the blue rabbit are too tender.

too young IP will undoubtedly cause a consequence:

children like rainbow cat blue rabbits, but they have no spending power; Teenagers and adults have limited understanding of Rainbow Cat and Blue Rabbit.

So Hongmeng Cartoon invested a lot of money for this, and it was not unexpectedly cold.

's negligence in animation production and paranoia about the commercialization of animation are the real reasons for the fall of "Rainbow Cat and Blue Rabbit" and Hongmeng .

Summary

After experiencing this decision failure,Hongmeng Cartoon has been badly injured.

Friends who follow "Rainbow Cat and Blue Rabbit" will surely know a movie called "Rainbow Cat and Blue Rabbit Fire Phoenix" .

This animated film that originally meant the rebirth of Nirvana, in the end , because of long-term market research away from mainstream audiences and the use of the "star dubbing lineup" strategy, not only did not gain new fans And attention, but also failed the ardent expectations of old fans.