The "brilliance of the 20th century" of domestic animation is hidden in the animation short film released by "Shangmei Film"

In the "IP Short Film", SUMMI burns a series of animations that have been created in chronological order.

From the black and white animation "Thank you for the little cat" and "Kitten fishing", to the color animation " Makes the Sky Palace ", " Nazha Naohai", and then to the puppet animation "" Fanti's Story", " Mirror Flower Edge"... different types, the same moving, familiar scenes, evoked countless childhood memories of the post-90s, post-80s and even post-70s-- -

The animation clips are gradually climaxed with the music. Monkey King beats the bones of bones, the gourd baby to fight the snake, the Chenxiang split the mountain to save the mother... this 64-year classic, It’s all concentrated in the 2 minutes and 35 seconds of skewers ---

Showed in front of our eyes with a new look.

snow kid and Monkey King had a skiing competition in the mountains, the gourd brothers formed an ice hockey team, Nezha and Ao Bing danced a pair of figure skating ---

The characters of different eras and works are connected through various ice and snow sports.Encourage everyone to actively pay attention and participate, and people can’t help but sigh the creativeness of Shanghai Film and Television---

Two short films, the contrast of the old and new styles, let the audience intuitively feel that the film is on the film. The pinnacle of national comics created over the past century and the advancement of animation production technology.

02. Don’t imitate others, don’t repeat yourself

Before talking about Meiying, I have to mention two full-length animations that shocked the world before the 1950s: "Snow White" and " "Iron Fan Princess" ---

The former is an animated film released by Disney in 1937. Shortly after the release of "Snow White", the pioneering group of Chinese animation, the Wan Brothers (11span) Wan Laiming, Wan Guchan, Wan Chaochen, Wan Dihuan) were touched by this animation and determined to produce a high-quality feature-length animation.

After four years of production and polishing, the latter "Princess Iron Fan" was released. The story of Monkey King fighting with the Bull Demon King and his wife, greatly inspired the people who were in the Anti-Japanese War ---

After the animation was confiscated by the Japanese army and edited and screened, a Japanese was shocked and determined to invest in the animation industry. This person is Tezuka Osamu ,Later recognized as the "God of Comics" ---

The success of "Princess Iron Fan" greatly inspired the Wan Brothers, so after the victory of the war, three of the brothers ( Wan Laiming, Wan Guchan, Wan Chaochen) joined Shanghai Film and created a classic animation with a group of animators with dreams.

In 1958, the then director Wangu Chan created China’s first paper-cut animation "Pig Bajie Eating Watermelon" with the help of action designer Wu Jinqing; in 1963, he was creating the original team. On the basis of this work, with the assistant director Qian Yunda, he created another paper-cut animation "Golden Conch". This animation won the Lumumba Award at the 3rd Asian-African Film Festival in Indonesia ---

The success of the paper-cutting animation gave Shanghai Meiying enough encouragement and courage, and decided to try to create more styles of animation, so in 1960, under the guidance of the then director of Twei , Shanghai Film Studio released China’s first ink and wash animation short film " little tadpole looking for mother".

This animation was appreciated by the Chinese people, but also moved to Takahata Ho and Hayao Miyazaki these two later Japanese animation masters--- _span11sp _pimg2 pimg2 pimg2

and then,No matter the spirit of the painting or the promotion of "Making the Heaven" released in 1978, it is enough to make it sit at the pinnacle of the history of the country, and it also opened the road of transformation of Shanghai Film and Television---

's transformation is "adaptation."

shangmeiying began to draw inspiration from myths, legends, and folk tales, and created "Nezha Nao the Sea", "Tianshu Qi Tan", "Bao Lian Lan"; also cooperated with the fairy tale king Zheng Yuanjie, Launched " Shuk and Beta" and "Cube Mansion" these profound fairy tales ---

also became the pinnacle of the country during this period.

Entering a new century, Shanghai Film Studio has transformed again. In 2001, the first campus music genre animation " I am the song mad" was launched. The new narrative style and the form of animated musicals expanded the audience of Chinese animation and opened up a new chapter in the history of Chinese animation. ---

However, under the influence of a series of policies, Chinese animation completely fell into the embarrassment of "younger age" from 2000 to 2010, and the Shanghai film industry, which once represented the glory of Chinese animation, did not exception.

After 2000,The only IP that Shanghai Meijing can get is "Big Ear Tutu" ---

Nevertheless, from establishment to development to glory, Shanghai Meijing insists on "not imitating others" In the spirit of "Don't Repeat Yourself", he has produced more than 500 art films with different styles and won more than 400 awards at home and abroad. The animation "Chinese school" is well-known internationally.

03.Finally

In the eyes of many people, Shanghai Films has not kept up with Guoman and is entering the age of aging. It is still holding on to the " map" The IP is not released, and the IP short film released on September 7 is actually just to promote the new film of "Tutu" ---

Indeed, Shanghai Meiying seems to be just as its age. As I am in old age, the animation works released in recent years are not satisfactory.

However, it is undeniable that Shanghai Film Studios does have the strength to represent Chinese animation, and it also has the capital to become a guide for the future development of Guoman. These past works and achievements are the best proof ---

As for whether the future Shanghai Fine Art Film Studio can grow old and strong, it depends on the new era animators who are now working in the factory.