OTT platforms from Europe, the United States, and mainland China have come to Taiwan to grab the market, and wars are on the horizon. (Pictures are taken from Netflix, KKTV, Tencent video webpages netflix.com, kktv.me, v.qq.com)
: According to Taiwan’s "Central News Agency", in 2016, Taiwan entered the first year of the audiovisual streaming platform (OTT), after 2 During the Warring States Period in the 1970s, the increasing use of the population in Taiwan caused great competitive pressure on cable TV. Nowadays, Tencent and Youku in mainland China also intend to come to Taiwan to grab the pie, and the OTT war is about to start.
With the rise of OTT, businesses at home and abroad flourish. Local players include LiTV, CHOCOTV merged with LINE TV, KKTV launched by online music streaming company KKBOX; myVideo, friDay video, and Hami Video under Telecom Sanxiong.
online film and television rental and sellers have also launched paid OTT platforms, such as Prestige International CATCHPLAY and Deli Film and Television GOMOVIE; in addition, there are audio-visual platforms established by TV stations, such as Sanli VIDOL.
OTT large international players include Netflix in the United States, iQiyi in China, and Dailymotion in France. Recently, it has been reported that Tencent and Youku also intend to follow the iQiyi model to come to Taiwan in May.
In fact, among the three major OTT platforms in mainland China, the leading iQiyi came to Taiwan for the earliest development time. Announced the opening of Taiwan station in March 2016. Through its agent in Taiwan, Ou Antimony Entertainment Co., Ltd. launched dramas, variety shows, movies and other content, providing free and paid membership viewing, and even purchasing "Rolling Stone Love Story" filmed in Taiwan. Open the big show, actively win over Taiwan partners.
However, in November 2016, Taiwan’s "Ministry of Economics" investment review committee rejected iQiyi’s application to establish a subsidiary in Taiwan. The reason was that under the "Regulations on Cross-Strait People’s Relations", Taiwan did not open any mainland Chinese film and television websites, and iQiyi had no choice but to buy In a compromise way, we will continue to operate through Taiwan’s agent Ou Antimony Entertainment.
It is worth noting that iQiyi did not invest in Ou Antimony Entertainment. Ou Antimony Entertainment was established in October 2015 and soon joined hands with iQiyi. Initially, it was responsible for the promotion of iQiyi in Taiwan. In 2016, it was further responsible for membership income. In 2018, it will take over the advertising sales business. Since the projects that Ou Antimony Entertainment is responsible for include membership income, taxes are paid in Taiwan according to law.
However, I opened the official website of iQiyi Taiwan. The company name is Beijing iQiyi Technology Co., Ltd. in China. The customer service contact information includes online customer service and email, but there is no Taiwan customer service phone. If users in Taiwan have questions, they can actually inquire through social platforms such as Facebook, Instagram, LINE, etc. operated by Oantium Entertainment.
Netflix, an Internet TV streaming service from the United States, entered the Taiwan market in January 2016. In June of the same year, the Netflix Taiwan office officially opened in Hsinchu, focusing on engineering development and establishing strategic partnerships.
Currently Netflix has established Taiwan Netflix Service Co., Ltd. with a capital of 250,000 yuan in Taiwan, and pays taxes in accordance with the law.
Mainland China and the United States have entered the Taiwan market in different ways, and Taiwanese industry players are waiting.
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