With the ever-changing and increasingly complex algorithms of the Facebook platform, it is becoming more and more difficult to find the best post time on Facebook. The Facebook platform faces users in different time zones around the world, and the work and rest time of each regional time zone is different. It is not easy to choose the most appropriate posting time in different regional time zones. This article provides some strategies to help you find the most suitable posting time for reference.
Facebook has the highest RPI among all social platforms, which means that the brand will have many competitors in Facebook marketing. When the brand’s target audience is online, it means more clicks and user comments. Facebook's best posting time should be defined as the online time of the audience. First of all, the best time to post on Facebook is Sunday, . During the working day, users mainly spend their time at work, and spend less time browsing social platforms online. There is not much significant difference between working days. In addition to the macro-dimensional time point of weekends, different types of brands Facebook best post time are also different. The best posting time for B2B and B2B brands is slightly different. The best posting time for B2B is generally during working hours on weekdays. The merchant business category corresponding to B2B brand accounts, people who follow commercial merchant accounts naturally need to pay attention for work reasons, so the best posting time for B2B brand accounts is It's fine in working days. For B2C brand accounts, the best posting time for Facebook, , is noon and evening, which corresponds to the break time of many people, and take time to browse social information when work is not busy. In addition to
, , the best time for posting on Facebook, , there is also a frequency of posting time. Generally, companies need to publish 3 to 4 times a week. It is necessary to ensure that the published posts will not affect the user experience due to the flood of spam. This frequency allows followers to regularly see the content they need. The best publishing time for posts from
B2B brand accounts can use OneSight Marketing Cloud. Currently, OneSight Marketing Cloud provides a multi-dimensional analysis of fans, providing portraits of fans who follow the brand, and at the same time analyzing the effects of each post published. Facebook also provides analysis and communication to analyze fans and analyze the most active time of fan groups to determine the best time to post Facebook .
If you are not sure about your fan’s activity, you can use some tests to determine it. The usual A/B tests in the software industry can also be used to test our posting time. Publish the same post at different times, and check the content performance changes when posting the post.
The last way to determine the best time to post on Facebook, , is to analyze competitors. Always pay attention to the posting time of competitors’ posts, adjust your schedule in time according to the content of your opponent’s posts, and stagger your posts with your opponents in terms of release time and content, so as to reduce interactive competition for positions.
The best Facebook posting time is not an absolute standard, but needs to be comprehensively determined based on the customer's online time, and fans can be accurately analyzed by using various tools. For the latest information on Facebook, Instagram, Twitter, YouTube, tiktok and other overseas social media, please search onesight academy. OneSight Marketing Cloud can provide industry-wide, all-round, one-stop overseas social media operation services for overseas companies.
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