Why does Jay Chou join the Voice of China in 2021 again?

Let me talk about some data first :


1, Jay Chou participated in 4 seasons of The Voice of China (New Songs).

2, Jay Chou has never won the title of China's Good Voice.

3. You may not even be able to name more than 3 Jay Chou students. The above three data of


are actually the status quo of the old music variety show "The Voice of China". The top kings can’t accompany the running, the instructors talk awkwardly, the scripts are clichés, and the players are short-lived. The audience has already had extreme aesthetic fatigue on traditional music variety shows. I even expect that hip-hop, rap and band variety shows will also enter aesthetic fatigue next year. period.


is here, it is not difficult to explain why Jay Chou will join "The Voice of China" again. The reason is nothing more than to continue to stabilize brand sponsorship and ratings through Jay Chou's influence, because the good voice in 2020 is really a bit miserable, and the brand power of good voice will continue to decline.

Currently, apart from the official announcement that Jay Chou will join, the number of other tutors has not been finalized. I personally think that Li Jian will join with a high probability. It is difficult for female tutors to speak. Sex and freshness are the biggest headaches for the program group. Too young, unable to live in the market, strength and leadership do not match, it is difficult to convince the crowd; too old, lack of learning and driving force for the changes and changes of new things, after all, brand owners and program groups hope to attract more young groups .


will stop here for the time being, I will follow up if there is news later. If you have any questions, you can leave a comment~