How powerful is Paradise IP in Korea? "Paradise 2M" was launched in less than 3 months and attracted more than US$150 million

Sensor Tower store intelligence data shows that NCSOFT "Paradise 2M" has accumulated more than US$152 million in less than three months after its launch in Korea. As the national IP of South Korea, the

Paradise series has consistently topped the best-selling list of Korean mobile games. As of October 2019, the total revenue of NCSOFT "Lineage M" and Netmarble "Lineage 2: Rebirth" has exceeded 4 billion US dollars.

is the latest mobile game in the Paradise series. Since its launch on November 25 last year, "Paradise 2M" has become the series with the strongest ability to attract money. Even when it went on sale less than a week in November last year, the revenue of the game has surpassed the revenue of the entire month of "Lineage 2: Rebirth", second only to "Lineage M". With the help of "Paradise 2M", the total revenue of the three mobile games in the Paradise series has exceeded 4.4 billion U.S. dollars, an increase of 400 million from the 4 billion U.S. dollars in October 2019.

Just like the other two heaven mobile games, Google Play players are also the main players in "Heaven 2M", contributing US$128 million, accounting for 84%; App Store players contributing US$24.5 million, accounting for 16%.

"Heaven 2M" has been downloaded nearly 1.6 million times. Among them, the number of installations from Google Play was close to 1.3 million, accounting for 79.6%; the number of installations from the App Store was approximately 323,000, accounting for 20.4%.

Currently, "Heaven 2M" pays about US$97.6 per download on average. The influence of

national-level gaming IP

"Paradise 2M", undoubtedly let the industry once again see the appeal of the Paradise series IP in Korea. In November last year, the game ranked No. 2 on the Korean mobile game bestseller list, second only to the predecessor "Paradise M"; in December and January this year, it ranked first in the Korean mobile game bestseller list.

After the launch of "Paradise 2M", the revenue of "Paradise M" began to decline; before that, the revenue of "Paradise M" was quite stable, showing that the new work partially eroded the market share of the previous one. Nevertheless, the Paradise series is undoubtedly the most profitable mobile game in the Korean market, and this phenomenon is likely to continue throughout 2020.