Netflix's hit series "Abandoned Soldiers" and "The Crown" may set off a new trend in the fashion industry

: Luxe.Co

fashion and beauty product research platform Stylight pointed out that Netflix's latest two hit TV series "Queen's gambit" (Chinese translation of "Hou Yi Abandoned Soldier", also translated as "Queen's Chess Game") , Z4z "The Crown" (Chinese translation "王冠") is having a subtle impact on the global fashion industry, and the search volume for certain fashion items has surged as a result.

Queen’s gambit "Queen's gambit" / "Queen's gambit"

"Queen’s gambit" is adapted from the novel of the same name by American writer Watler Tevis. It tells the story of the growth of the talented chess queen Beth Harmon, starring the rookie film star Anya Taylor-Joy. Netflix announced that the series has been watched by 62 million users within 4 weeks of its launch, setting a new record for watching Netflix's limited series.

According to the New York Times report, "Queen’s gambit" has won the hearts of many critics and audiences, and even triggered a buying frenzy of chess. The costume design of this show is inspired by the idols of the 1960s, such as American actresses Ann Margaret, Natalie Wood and British actress Audrey Hepburn Li Hepburn). Since

aired on October 23, the number of clicks on the plaid coat on the Stylight website increased sharply, an increase of 383.39% compared to the month before the show was released. The white wool coat worn by Beth Harmon in the last scene of the season has the same number of clicks Time also increased by 131%, and clicks on turtleneck sweaters increased by about 57%.

The Crown "The Crown"

benefited from the broadcast of the fourth season of "The Crown", and the early preppy style of Princess Diana of the United Kingdom made a comeback.

Since the broadcast of "The Crown" on November 15th, Stylight has noticed an increase in clicks on some of Princess Diana's major fashion items within a week.

The number of clicks on the bow shirt worn by Princess Diana in her public engagement announcement increased by 108%, the number of clicks on the dress worn during the Royal Australia tour increased by more than 54%, and the search for pearl earrings also increased by 162%. Kensington Palace (Kensington Palace) wears pink plaid pants, increasing the search volume of "pink plaid" by 35% in a week.