Yin Hong commented on "Kung Fu Master Huo Yuanjia": Internet movies are becoming IP, boutique, and mainstream

文|尹鸿

Professor of Tsinghua University, Vice Chairman of the Chinese Film Association

With the development of online video culture, the output of online video content is getting higher and higher; as you watch the network The audience size of video is getting bigger and bigger, and people's requirements for the quality of online audiovisual content are getting higher and higher. Simple, crude, direct, or even vulgar, kitsch, and vulgar to gain clicks and increase traffic is no longer the mainstream of online audiovisual. Improving quality, creating high-quality goods, and forming head content can be said to be the common aspirations of regulatory agencies, video websites, creative agencies, and Internet users.

It is in this context that we saw the online movie "Kung Fu Master Huo Yuanjia" broadcast on the iQiyi platform, with its rigorous creation, sophisticated production and good completion as a martial arts film Degree, can be said to represent the efforts of online movies to pursue quality.

Huo Yuanjia is not a new subject, but an old IP. From the popularity of the TV series "Fearless" in 1981 to the 2006 movie "Fearless" caused by Jet Li's movie, more than ten films and TV series with the theme of Huo Yuanjia have been familiar to the audience. Fearless TV dramas, web dramas, and online movies are still on the way...

Despite this, this "Kung Fu Master Huo Yuanjia" still reflects a good perspective and artistic quality. The film starts with the Japanese samurai challenging Chinese martial arts, and traces the growth experience of Huo Yuanjia who was born in troubled times and was born in Jinmen. It focuses on the two core events of opening the martial arts hall and protecting Mr. Tan. It shows Huo Yuanjia's background in the country. Next, the process of growing from a samurai to a patriot.

The story is complete, the narrative is clear, and the rhythm is smooth. , especially the martial arts action scene throughout the film, is more relaxed, dynamic, and static. It has the power of punching to the flesh and the wisdom of goodness. The scene design , The use of shots and scene scheduling have also been exhausted. It requires both visual innovation and image impact, showing the direction of filming efforts.

Especially in the last martial arts scene, Huo Yuanjia is carrying a heavy flagpole, Yuan commander threatens him, and is against the Qing Dynasty. Can you hold it? In the end, Huo Yuanjia struggled to take it up and defeated the enemy. This is not only the climax of martial arts, but also the sublimation of the characters. What Huo Yuanjia carries is not only the flagpole, but also the responsibility of the rise and fall of the world.

Online movies pay more attention to the quality of word-of-mouth and the dependence on stars is relatively low, which is of great significance to the training of new actors. Although most of the actors in this film are new faces, their acting skills are naturally still a lot of immature. However, is also because of the newness. Instead, they and their faces are filled with a youthful atmosphere and a serious attitude. , Especially the martial arts action of martial arts actors, it is more dynamic, intensity and speed, showing the charm of real kung fu and real martial arts.

Many fighting scenes are no longer edited with various short shots, but complete panoramic shots, giving people a realistic sense of scene, plus digital special effects rendering and enhancement , It has increased the charm of martial arts. Even if Huo Yuanjia is practicing the Huo Jiaquan, the shots in the panoramic scene are done in one go, showing the solid basic skills of the actor's martial arts.

Martial arts film and fake fighting has almost become a common problem in most martial arts films in recent years. Action actors are also inconsistent, so that once Jet Li, Donnie Yen, Jackie Chan and other generations of martial arts actors quit action performances, Chinese martial arts films with a long tradition will face Out of gear crisis. In this sense, although the actors in are young and immature, they let us see new hope for Chinese Kung Fu movies in the future.

This film, although the martial arts scenes are intensive, but it does not show too much violence, blood, and no man-made kitsch gimmicks. focuses on expressing Chinese spirit in terms of values. Chinese style and traditional Chinese mainstream values, Huo Yuanjia was inspired by the feelings of the family and the country, and under the influence of his father’s words and deeds, under the influence of Mr. Tan and LongHe grew up under the guidance of his national responsibility and is a typical representative of Chinese people with lofty ideals in the late Qing Dynasty and the early Republic of China.

Therefore, what the film shows is not only a legendary hero with kung fu, but also a national hero who can help the world. In this sense, makes Kung Fu movies a patriotic Kung Fu movie, This is also a Chinese Kung Fu movie, from Bruce Lee to Jackie Chan, Jet Li, and Donnie Yen movies, from Huo Yuanjia, Chen Zhen to Huang Feihong. The mainstreaming of value communication has also become the inevitable trend of current online movies.

At the end of the film, Fearless in the mature age has returned to the scene of fighting with the Japanese samurai. The curtain has just opened. This event is not only related to the reputation of Chinese martial arts, but also related to the dignity of the Chinese nation, leaving enough suspense for the audience.

Obviously, is a series of works and an IP that is planned to be continuously developed. The audience realized from the first film that it is different from the TV series we are familiar with in the past. Not only is the audiovisual language more refined, the rhythm is faster, and more importantly, the narrative intensity is significantly increased, and the dramatic tension is more exciting, which is more cinematic Narrative points.

Therefore, people expect that the series of this film will continue to maintain the intensity of this film, the efforts of quality, and even make the characters and performances more full, delicate and vivid than this one, so that the story will increase in the dramatic tension Some of the taste and details of life have turned it into a vital IP, which not only rejuvenates the martial arts movies that are currently in a trough, but also blurs the boundaries between the head of the Internet movie and the theater movie.

In future movies, perhaps it will no longer distinguish between theater movies and online movies, but between good movies and bad movies. This is the inevitable trend of film development and the inevitable trend of media integration.