uses Mango Channel to open public service announcements, which is useful and interesting. In 2022, 13 public service advertising works such as "Red" and "Just Like Mom" created by Hunan Satellite TV won the "2022 China Public Service Advertising Yellow River Award ", with 4 golds, 2 silvers, 3 bronzes and 4 excellent results, winning the "Grand Slam". There were 7 gold awards in the video category, and Hunan Satellite TV won 4 gold awards. Hunan Radio and Television has set a record with 4 golds, 2 silvers, 4 bronzes and 19 excellence awards, ranking first in the country in the number of award-winning works.
The "Yellow River Award" gold medal work "Red" tells you why Chinese people only love red. "Red" in China represents not only a color, but a heritage, a spirit, and a strength. It is this "red" that symbolizes hope and future that creates our spiritual nature and life background. This film is a tribute to the top 20 major theme public welfare films. It has been promoted throughout the Internet and has reached over 270 million fans. It has been searched on 3 Weibo and the total number of topic views has reached 38.837 million. It is the only gold medal in the "Top 20 Theme TV Category" in the 2022 Yellow River Awards.
The gold medal work "Just Like Mom" is a warm and ironing post, facing up to the "aging society" and exploring solutions to create an "aging-friendly" society. In this digital age, the elderly face many problems. Faced with the " digital divide " and their aging bodies, they have many inconveniences. How should their children solve them? In fact, in our childhood, our parents have already taught us the answer. This film uses the same words spoken by a mother and daughter across decades of time and space, calling on their children to love them as they loved us.
The Gold Medal Award-winning work "The Cutest Dad Also Loves You Most Loved" is full of affection. It uses a strong empathic father's perspective, a confessional narration, and a representation that breaks through time and space to allow the father to return to the past. Those bits and pieces of accompanying his daughter's growth show a father's delicate emotions that are rarely shown. It turns out that the silent father's love is so touching.
The gold medal work " I'm fine in a foreign country " is also full of empathy. "Behind the phrase "very good", there are many complicated and restrained emotions hidden, as well as the perseverance and hope of strangers. The public welfare film takes advantage of the Mid-Autumn Festival to pay tribute to all Chinese people struggling in foreign lands by digging out their ordinary and extraordinary "very good" stories in foreign lands.
It is worth mentioning that many of the award-winning works came from Hunan Radio and Television’s “Youth Promotion” public service advertising campaign. In 2022, Hunan Radio and Television created a total of more than 290 public service advertisements, with a duration of more than 460 minutes. Public service communication concentrated its advantages, built momentum, and achieved good communication effects. It was recognized by the superior authorities and widely praised by all walks of life. For related outputs, the company won a total of 92 awards throughout the year, including the Yellow River Award for China Public Service Advertising, the National Public Service Advertising Support Award for Respecting and Respecting the Elderly, the Fourth Beijing International Public Service Advertisement Competition, the Hunan Provincial Radio and Television Public Service Advertising Support Award, and the Hunan Provincial Radio and Television Award.
A number of award-winning works take into account youth narratives, mainstream expressions, humanistic concerns, and creative leadership. Recording the times, observing the times, and even leading the times, Hunan Satellite TV, as the main broadcast platform and main creative force of the "Youth Yangyi" public welfare brand, has been exerting its innovative and creative power. Let us look forward to more performances from Hunan Satellite TV in 2023!
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