On July 14, 2021, the famous domestic and foreign Internet celebrity " Li Ziqi " released a video about "salt", and then stopped updating it. It has been more than 500 days since then.
vaguely remembers that when the update was suspended for a month, she also shared an alarm message on the social platform.
And her words in the comment area, "Capital is really a good tool!" also pushed the conflict between her and the brokerage company from behind the scenes to the front.
Most netizens speculate that there may be some unknown and difficult to reconcile disputes between Li Ziqi and her agency.
This is indeed the case. Three months later, Li Ziqi officially sued the brokerage company behind it as the plaintiff.
This also confirms the previous speculations of netizens and is not groundless.
In the following more than a year, the two fell into several lawsuits and the cusp of public opinion.
The two sides refused to give in to each other. Even in order to fight the lawsuit, Li Ziqi simply never updated his works.
Perhaps, she is already ready to "break the fish or lose the net".
Fortunately, things did not develop to the worst, and this dispute finally came to an end recently.
On December 27, Li Ziqi’s brokerage company posted on the social platform that “the two parties reached a settlement with Li Ziqi under the mediation of the Mianyang Intermediate People’s Court.” The distribution of equity has come to an end for the time being. At the same time as the
statement was released, some media discovered that the original brokerage company ’s shareholding ratio in was reduced from 51% to 1%, and Li Ziqi’s shareholding ratio increased from 49% to 99%.
Currently, Li Ziqi is the actual controller and ultimate beneficiary of the company.
As soon as this news was exposed, it immediately swept the hot searches.
Everyone has finally waited for this day. Countless fans have left messages on Li Ziqi's social account, saying, "I have been waiting for a long time!"
She has indeed reached a height that other "Internet celebrities" cannot reach.
Looking at the entire industry, it is difficult to see another "Li Ziqi".
Some people may ask: Why is Li Ziqi so popular?
All this starts with her "legendary" life experience...
Li Ziqi was born in Mianyang, Sichuan in 1990. Her parents divorced when she was young, and she lived with her father.
Unfortunately, due to her father's early death and her stepmother's bad treatment of her, her grandparents felt sorry for her and took her back to her hometown.
It is worth mentioning that Li Ziqi’s grandfather is a complete “rural person”. He has worked as a country cook , is good at farm work, and can also make bamboo utensils.
Whenever the people in the neighborhood have weddings or weddings, they will ask her grandfather for help.
Every time grandpa does something, the sensible Li Ziqi will help him.
In addition, she also learned to cook from her grandmother, and would work in the fields when the crops were ripe.
In short, Li Ziqi, who has been exposed to farming since childhood, learned many practical skills.
These skills also provided great help for the short video works he shot in the future.
At first, Li Ziqi had a lot of "martial arts", but it was difficult to shoot eye-catching works.
In 2016, she went to consult a video production expert, and later became her teacher and learned various video shooting and editing techniques.
Just like that, Li Ziqi’s videos are getting better and better.
In November, one of her short videos "Lanzhou Beef Noodles" suddenly became popular all over the Internet. The number of views finally exceeded 50 million and the number of likes exceeded 600,000.
Overnight, Li Ziqi completely came into people’s sight.
From then on, countless advertisers wanted to cooperate with Li Ziqi every day, and she herself began to be questioned because of the attention.
especially discusses whether there is a team behind her and whether what she does is done by herself.
For this reason, Li Ziqi stopped updating for a while and also disclosed some of his video shooting processes.
But no matter what, there will always be people who "question" her.
In fact, these people have no idea how much hard work Li Ziqi put in behind the scenes to prepare for the video shooting.
She would climb mountains late at night with a flashlight; she would go barefoot in the fields and get dirty; she would stay in the extremely cold snow for several days to take pictures...
After shooting a lot of material, she would go back home to edit, and then silently watch the comments from her fans.
Some people praise her as a "fairy", and she likes such comments.
But in fact, she believes that in reality, she always wears a pair of muddy slippers and is not "fairy" at all.
I have to admit that it is difficult for people not to like such a "pragmatic" girl.
Therefore, in addition to being popular at home, she has also been unanimously recognized abroad.
In 2018, Li Ziqi’s number of fans on overseas video platforms successfully exceeded 1 million.
Countless foreign netizens respectfully call her "the mysterious power from the East."
In August 2019, Li Ziqi officially became Chengdu’s first “Intangible Cultural Heritage Promotion Ambassador”.
And her life experience has also been commented and affirmed by official media including People's Daily, Xinhua News Agency, and the Communist Youth League.
At that time, CCTV News commented on her:
"There is not a single word to praise China, but she has told Chinese culture and Chinese stories well."
In January 2020, Li Ziqi was selected as the "Top Ten Female Figures" in 2019 by "China Women's Newspaper".
In July of the same year, she was included in the " Guinness World Records " with 11.4 million platform subscriptions.
At this moment, she became the world record holder for "the most subscribed Chinese channel".
Various data show that she has successfully promoted Chinese traditional culture to various places around the world.
In the countryside, in the rotation of spring, summer, autumn and winter, she beautifully presents the traditional and authentic Chinese lifestyle through her works.
This not only allows modern urbanites to find a spiritual belonging, but also allows the world to understand our unique culture.
It is precisely for this reason that everyone is eagerly looking forward to Li Ziqi's comeback.
But then again, Li Ziqi’s future may not be easy.
Because what is certain now is that Li Ziqi will make a comeback in the near future.
But when will he come back, in what form, and whether there will be any changes in content creation from the past, are all still being planned.
After all, Li Ziqi’s vitality was severely damaged by this lawsuit, which lasted more than 500 days.
has not updated his works for so long, and his popularity and popularity are not as good as before. According to media statistics from
, during the period when she disappeared, she lost more than 5.3 million followers on the entire Internet.
Even after she stopped updating, many imitators appeared on the short video platform in order to catch the traffic of the "Pastoral Life" section.
In other words, she will face various challenges after her return.
But no matter what, I hope she can find herself again, "make a comeback" and continue to write the miracle of international cultural communication.
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