With the popularity of short videos, a group of first-generation Internet celebrities were born. Most of them gained their fame through jokes, reviews, etc. Among them, there is one person who is relatively "fresh and refined", she is Li Ziqi.

With the advent of the information age, short video platforms have become an important means for everyone to understand information about the outside world.

With the popularity of short videos, a group of first-generation Internet celebrities were born. Most of them gained their fame through jokes, reviews, etc. Among them, there is one who is relatively "fresh and refined", she is Li Ziqi .

Li Ziqi relies on the "paradise"-like background and uses the simplest techniques and materials to create a variety of delicacies and gadgets in this poetic landscape. In her works,

is neither thrilling nor noisy. She quickly attracted a large number of fans with her documentary-like shooting techniques. Many people said they felt a special sense of healing after watching her videos.

However, just when she was prosperous, Li Ziqi suddenly disappeared and stayed away for more than 500 days.

This makes people wonder what happened to her. With the news that Wei Nian and Li Ziqi reached a settlement on December 27, everyone seemed to know the reason for her disappearance.

also indicates that Li Ziqi himself is likely to return soon and continue to shoot his own works for us.

But this has also caused many people to question. In the past two years of , various video platforms have shown a booming trend. Today's network environment is very different from two years ago.

So, as an internet celebrity blogger who is no longer popular, can Li Ziqi return to the top as before?

Li Ziqi’s popularity

Li Ziqi’s real name is Li Jiajia, she is from Sichuan . Her parents divorced when she was very young, and her father had been taking her with her since the divorce. However, the good times did not last long, and her father died of illness soon after.

Li Ziqi, who lost her father, followed her grandmother to a rural life at the foot of the Sichuan mountains.

It was also here that Li Ziqi learned many seemingly primitive life skills, which also laid the foundation for her subsequent popularity .

After growing up, Li Ziqi came to Beijing to work, but her career has always been stumbling.

However, by chance in 2015, Li Ziqi came into contact with the newly emerging short video platform, and then he thought of becoming an up owner. After

, Li Ziqi started shooting his own works while learning photography and editing.

As for the subject of the video, I chose the rural life that I have been exposed to since childhood.

In order to add a certain sense of beauty, Li Ziqi chose to mix elements of ancient style and Hanfu, which had just become popular at the time, into his videos. In this way, Li Ziqi's first work was completed through exploration.

Unexpectedly, the work caused a huge response as soon as it was released, and Li Ziqi accumulated a lot of fans in a short period of time.

After seeing the huge potential in this girl, many business organizations also extended olive branches to her, including Hangzhou Weinian Company .

According to Weinian's official response, it was the company that first took the initiative to invite Li Ziqi, and after many negotiations between the two parties, Li Ziqi and Weinian officially started cooperation. The specific division of labor of

is that Li Ziqi will continue to be responsible for shooting and collecting materials wholeheartedly, while Weinian will be fully responsible for subsequent promotion and marketing.

After having a professional operation team, Li Ziqi's career has obviously reached a higher level. As for why she became famous with her simple videos, it is mainly related to the current situation of young people in cities.

According to the results of the latest census, the proportion of people living in cities in my country is continuing to rise, reaching an astonishing 63.89%. Urbanization is the product of the modernization of the country.

Whether it is in terms of daily convenience or level of development, cities undoubtedly have great advantages over rural areas.

However, the fast-paced and high-intensity life in the city has also "squeezed out" many young people who are struggling. 996 and 007 have become a common daily routine for working people.

Therefore, today’s urban residents urgently need a chance to breathe, and Li Ziqi’s videos have become the object of their hopes.

A large number of young people have become numb under the ravages of life. However, the inconvenient countryside has become a "wonderland" in their minds. Compared with the chance of success, what people today need more is a simple "pastoral dream".

At the same time, Li Ziqi has captured the current popular trend - national style very well.

With the improvement of China's national power, national self-confidence and cultural self-confidence have also become what young people are pursuing . Therefore, elements that existed thousands of years ago, such as "Hanfu" and "national style", have been valued again.

And Li Ziqi has combined them well with his works. The elegance and beauty of the national style have well diluted some people's prejudices against the countryside .

Sometimes, fans watch Li Ziqi not to see the so-called daily life in the countryside, but to see the life of the ancients in their own minds.

The break between the two parties

However, this seemingly happy scene came to an abrupt end in July 2021.

After html on April 14, Li Ziqi released a video with the theme of "Refining Sichuan Well Salt", he stopped updating the channel. Therefore, some people speculated that Li Ziqi's sudden interruption was more likely due to a problem with the cooperation with Weinian.

Two months later, Li Ziqi’s assistant also confirmed netizens’ speculation on the Internet. In the following period, Ziqi Culture sued Hangzhou Weinian and its legal representative Liu Tongming twice; Weinian also sued Li Ziqi himself in the subsequent process.

netizens speculated based on the information revealed in the tug-of-war between the two parties that the reason for the conflict between the two is probably the uneven distribution of interests.

It turns out that after Li Ziqi and Weinian reached a cooperation, Weinian launched the "Li Ziqi brand" based on Li Ziqi and quickly commercialized it.

The main products under the Li Ziqi brand are related to traditional foods that have appeared in Li Ziqi's works, such as snail noodles and flower cakes.

The sales of goods are also very impressive. According to official statistics, the sales of the Li Ziqi brand reached an astonishing 1.6 billion in 2020.

But then the contradiction was revealed. Although the Li Ziqi brand borrowed Li Ziqi's name, both the e-commerce channel and the physical industry belonged entirely to the company's Wei Nian.

This also represents Li Ziqi himself, and the benefits he earned from it are very limited. Perhaps this is the main reason for the break between Wei Nian and Li Ziqi.

However, with the reconciliation between the two, this lawsuit that was constantly cut and messed up finally came to an end, and this may also mean that the former top sister will soon usher in her return to life.

However, there are many people who are not optimistic about its future development. , the network environment changes very fast. Within a few days, a steady stream of people will be eliminated, and a steady stream of new people will join.

Therefore, in the eyes of some people, Li Ziqi is undoubtedly a "has-been" existence, and it is impossible to return to the peak of the past.

Conclusion

In fact, no one can accurately predict whether Li Ziqi will "score twice" after his return. After all, life is full of changes and impossible factors.

And Li Ziqi's future development, whether he will continue his previous style or decide to transform, will firmly attract everyone's attention.