According to real-time data from the Beacon Professional Edition, as of 13:47 on December 24, the total box office of the 2022 Lunar New Year season (including pre-sale) (November 25-December 31) reached 1.015 billion yuan, James Cameron 's new masterpiece "Avatar: The Way of Water" is temporarily ranked first in the box office list.
This has also sparked heated discussions among netizens again. After all, it has been a long time since a phenomenal movie was released in the domestic film market. Probably for this reason, as the sequel to the classic IP " Avatar ", "Avatar: The Way of Water" has attracted much attention once it was released, and even shouldered the responsibility of " saving ".
However, except for the first day's box office, which reached 162 million yuan, the box office did not exceed 100 million yuan in the rest of the time. The first weekend revenue was 397 million yuan, which was far less than expected. This also caused many people to complain that "Avatar: Water Path" was disappointing.
So, is Avatar: Water Path a real letdown? Absolutely not!
There are many factors for the box office decline, but "Avatar: Water Path" has full stamina
It is understood that now is the "film and television winter", and the film's box office is related to many factors. Previously, the media analyzed that there are three main reasons for the domestic box office decline.
First, the epidemic. Data show that in the first three quarters of 2022, the total box office of Chinese movies was 25.68 billion yuan, a year-on-year decrease of 26.1%, and the number of moviegoers was 610 million, a year-on-year decrease of 30.5%. The second is affected by the supply side, that is, insufficient content production, which leads to the scarcity of high-quality content. As we all know, as modern moviegoers have higher and higher requirements for quality, higher aesthetic standards, and more diversified needs, only high-quality works can increasingly mobilize the public's moviegoing needs, which also puts forward higher requirements for film and television companies such as Wanda Pictures.
Third, there are a lot of movies with main themes, and they have become the protagonists of the market. According to inquiries, the main theme movies released in 2022 include "Changjin Lake", "Ten Thousand Miles Home", "Miracle: Stupid Kid", etc. The films are of high quality and the box office data are also very good. However, coming together also means that it is easy to cause aesthetic fatigue among the audience, and it also indicates that the domestic film market is in urgent need of injecting new vitality.
Therefore, although "Avatar: The Way of Water" performed at the box office in its first week of release, it does not mean that it has no staying power. Industry insiders predict that as the first wave of "Yangkang" people enter the theater, the box office of "Avatar: The Way of Water" will grow steadily, which can be said to have great stamina.
"Avatar: Path of Water" is well-made and has a good reputation, and is expected to boost the market
Since the release of "Avatar: Path of Water", we can see that it has a good reputation from the Douban score of 8.1, the Rotten Tomatoes Index of 78%, and the Popcorn Index of 93%. In fact, "Avatar: Water Path" is indeed a well-made film.
First, "Avatar: Water Path" is the work of the famous director James Cameron and has the rigorous style of Cameron director. For example, in terms of visual effects, it strives to be realistic. In order to complete realistic underwater scenes, the film production team completed a large number of motion capture underwater and overcame many technical difficulties before finally being able to present the magical "Blue Planet Pandora". Just imagine, sitting in the theater, you are looking at the floating plants in the water right in front of you, and you are seeing the animals swimming in the ocean within your reach. The feeling can only be described as shocking.
Secondly, the film also puts a lot of effort into character creation. "Avatar: The Way of Water" is committed to creating full-bodied characters, from the original family to the character's personality, from human nature to blood. There are conflicts, identities, and responsibilities, which can easily arouse the empathy of the audience.
It is precisely because of the excellent production of the film that the media previously predicted that, barring any accidents, "Avatar: The Path of Water" will be released in China until the Spring Festival. Because according to tradition, the Spring Festival schedule is usually dominated by domestic blockbusters, and the key to imported films is usually only one month, so "Avatar: The Path of Water" will most likely be released on the eve of the Spring Festival.In other words, it does not leave much time for movie fans to watch the movie, probably only more than 20 days. Those who have not had time to enter the theater must hurry up. As for whether it is safe to watch movies, there is no need to worry, because theaters will do daily disinfection, and masks are currently required to be worn at all times when watching movies. Moreover, most people who have had sunshine in the theater now come to watch movies, so the safety of movie watching can still be guaranteed.
In short, whether a movie is excellent cannot be judged solely by its box office at the time of its release. Reputation, production, market, etc. are all closely related to the movie. Instead of sitting at home and complaining, why not go directly to the cinema and see if this much-anticipated movie can become a god-level work in your heart!
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