Qianjiang Evening News·Hourly News Reporter Lu Fang
James Cameron "Avatar 2" created by James Cameron It was officially released on December 16. The film's box office in the first weekend was less than 400 million, which was less than expected. Although Douban still has 8.2 points, judging from the box office and audience response, the sequel is just an Hollywood blockbuster with good visual effects. It is not a heavyweight away from "Avatar", which once had a huge impact on the Chinese film market.
Why did "Avatar 2" fail to make Cameron become the god again? The main reasons are the epidemic, plot and changes in the audience's aesthetics.
Many viewers said that the special effects of "Avatar 2" are indescribable. After watching the movie, it feels like a trip to the Maldives, but the story is too old-fashioned.
Compared with the first part, the plot and feelings are equally important, the second part focuses on the portrayal of family affection, but it feels that the depiction is not profound, and there are many loopholes, and the characters are stereotyped.
"Children are our weakness, and also our armor" line was replaced by netizens with "The plot is our weakness, and the special effects are our armor." In the movie
, Jack and Netilly have two sons and one daughter, and also adopt Dr. Grace Augustine's daughter Chili, and Colonel Miles Quatchy's son "Spider". But the doctor's pregnancy is a mystery. Colonel Miles Quarridge, the villain who was shot to death by Netilly in the first part, actually has a boy who is still in his infancy? The origin of both children did not explain the causes and consequences.
In the first part, Jack is brave and resourceful, but in the second part, he becomes a cowardly and ignorant father. His old enemy, Colonel Quarlic, who transformed into Avatar, was trying to kill Jack, whether he was sneaking into the forest, invading the ocean tribe, or taking people out to capture Tukun. And he only has one trick, to catch Jack's child. Jack has been saving the child, arresting three and two, and four were arrested. First, the parents went to save the child, and then the children went to save the parents. The whole process was indeed a bit monotonous. Moreover, this big family has five children, and there are too many characters, which makes each character not very description. Compared with , is a facial .
Some comments believe that "Avatar" 13 years ago is like a spark that has driven the booming growth of Chinese films for ten years, while today's "Avatar 2" is just a commercial blockbuster with poor story but outstanding visual effects.
From "Avatar" to "Avatar 2", in the past decade, the domestic film industry has developed rapidly, and the strength and weakness of Hollywood blockbusters and domestic commercial films has gradually changed. Domestic movies that have made significant breakthroughs in the special effects production level, such as " Monster Hunt ", " Mermaid ", " Wandering Earth ", etc., have repeatedly set box office records.
, and the plot gradually becomes the dimension of judgment that the audience pays attention to. According to the China Film News "2021 Chinese Film Audience Survey Report", nearly 60% of viewers believe that the main factor in watching the film is "plot or theme". Maoyan "2021 China Film Market Data Insight" also mentioned that in the past five years, the proportion of feature films in the whole year's box office has been rising year by year, from 29% in 2017 to 69% in 2021. The audience has higher requirements for film dramas, and integrating more plot elements has become a trend.
In the past two years, dark horse works that have exceeded expectations in the box office often satisfy the audience's pursuit of "rationality" and "reversality", such as last year's " Love Myth " and " Famous ". Although the box office of
is not as expected, "Avatar 2" still has a boost to the market. According to Maoyan Professional Edition data, "Avatar 2" broke the box office of "Jurassic World 3" on the first day and became the box office champion of this year's imported films. "Avatar 2" has also driven the increase in theater business rates, with the national theater business rates exceeding 80% for four consecutive days.
As the theater industry recovers and the New Year's Day holiday approaches, industry insiders say that the box office of "Avatar 2" is expected to usher in a new wave of growth. Some industry insiders also pointed out that the first week of box office of "Titanic" and "Avatar", both directed by Cameron, did not meet expectations, but the long-term performance of these two films is quite outstanding.
In addition, "Avatar 2" performed well in the box office. In the first weekend, IMAX won 48.8 million US dollars in global box office, becoming the second highest opening result in IMAX's global film history.
This article is an original work of Qianjiang Evening News. Reproduction, copying, excerpting, rewriting, and online dissemination are prohibited without permission. Otherwise, this newspaper will pursue legal liability for the infringer through judicial channels.
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