Text丨Xixi
At the stage when CCTV adjusts the host lineup, the audience can judge the future development of a host by its appearance rate. At the same time, CCTV can also decide the subsequent work arrangements of a host based on the audience's reputation.
In this link, the audience will see more and more outstanding young hosts standing out, and they will also see one after another of the old hosts gradually fading out of the audience: retired Xu Li , gradually leaving the stage Ouyang Xiadan , Dong Qing , etc.
The old host left because of the adjustment of personal development and to give young hosts more opportunities. Instead of missing the outstanding performance of the hosts, it is better to focus on young hosts. After all, it is unlikely to make retired hosts like Xu Li and others who have already appeared on the CCTV stage again.
On the contrary, young hosts are the pillars that support CCTV in the future, and they are the key factors that determine the reputation of CCTV in the future market.
Based on this, CCTV has also begun to focus more on cultivating young hosts. This can be seen from the production of large-scale events such as the Spring Festival Gala and National Day Gala, and the arrangements of daily program hosts.
Take the Spring Festival Gala as a representative of the stage of literary and artistic evening parties, it can be said that it is the stage that literary and artistic program hosts have always dreamed of. With the help of market influence, the host who can appear on the Spring Festival Gala can be said to be a well-deserved staff in the minds of the audience.
However, there is a conclusion that it can be called a storefront when you appear on the Spring Festival Gala, but it is not completely certain at the moment, because CCTV has made corresponding adjustments to the arrangement of the Spring Festival Gala host.
A audience sees more and more new faces appearing on the Spring Festival Gala stage, From Zhang Shuyue , Yin Song to Long Yang , Zhang Tao , and then to Ma Fanshu 's debut . Can these young hosts be called CCTV's storefront?
In terms of the current market influence of these young people, becoming so-called storefronts seems a bit unworthy of their name. They are more like CCTV's eyes that have the opportunity to become storefronts in the future. As the work arrangements after the Spring Festival Gala change, the gap between these hosts from storefront labels is also changing.
Zhang Shuyue and Yin Song ended the host competition and got the opportunity to host the Spring Festival Gala. However, for these two hosts, the Spring Festival Gala has not had a positive impact on their career development.
When the market audience became increasingly dissatisfied with his hosting performance, CCTV had to reduce the appearance rate of the two.
Compared to the overnight fame that first appeared on the Spring Festival Gala, how many viewers will continue to pay attention to the career development of Zhang Shuyue and Yin Song? Will you continue to pay attention to the programs they host?
In comparison, Long Yang and Zhang Tao's career development seemed to be steady and continued to be recognized by more audiences step by step.
bid farewell to the Spring Festival Gala stage, Long Yang continued to work on programs such as " Chinese Poetry Conference ", "China National Treasure Conference", " First Time ", and Zhang Tao's work in " News Live Room " and " Chaowen Tianxia " is also underway, and their development is sustainable.
Compared with the development of the two new faces and market reputation, whether to have representative programs is the key factor in determining subsequent development. On this point, Long Yang and Zhang Tao are in the leading position, and they also have a better chance to become the host choice for the next storefront.
And for these two hosts, the dual identity of news anchors and party hosts is exactly CCTV's new requirement for hosts: has business strength, while hosts also need to complete hosting work for different types of programs.
From this perspective, it is also understandable to adjust the hosting direction after joining the Wang Jianing , who has achieved the opportunity to join the hosting after joining the rank of the host competition.
In the subsequent development of CCTV's adjustments to its career direction, it is also willing to give this new face the opportunity to host screen shows and host important evening parties, so Wang Jianing is also a new face with the qualification to become a screen host.
Competitors are mostly the biggest challenge facing young hosts at present. They need to be ahead of the same type of host performance in their hosting performance to stand out.
For CCTV, the more hosts there are, the more directions you have in choosing. In fact, it can also promote the final presentation effect of the program. After all, the survival of the fittest, CCTV can always choose the right and excellent host.
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