in the country, what kind of drama can attract the most attention and money? Some people say it is a suspense drama. Because of the brain-burning plot and exciting stories, suspense dramas are often very attractive, easy to get out of the circle and create hot products. Some peop

in the country, what kind of drama can attract the most attention and money?

Some people say it is a suspense drama. Because of the brain-burning plot and exciting stories, suspense dramas are often very attractive, easy to get out of the circle and create hot products.

Some people say it is a historical drama, because my country's historical dramas have always had a tradition of "magical dramas". Most dramas with a score of 9 or above are historical drama types.

Some people also say it is a time drama, a workplace drama, or even a sitcom drama...

In fact, although these dramas have a wide audience, the cost of shooting is very high. It is already very good if you encounter a reputation Waterloo or the quality is not improved, and it is already very good if you don’t lose money.

is the most profitable, the easiest thing to make money with small profits, and the smallest cost to leverage the maximum profit of is "sweet pet drama ".

Sweet pet dramas are low in cost, there is almost no difficulty in filming adaptations and shooting, with a small risk, a wide audience, everyone can watch it, a short production cycle, and not much investment.

Once the reputation is so great, the profit space is almost unlimited.

In 2015, a movie " Promotion of the Crown Princess " opened up the sweet pet market. Two years later, " Two-time Love Concubine " had a playback of over 100 million in just 18 hours after the broadcast. In the end, 5.9 billion played, which really made the sweet pet cake bigger.

But in recent years, sweet pets have been difficult to produce popular products. The reason is that Pigeon thinks there are three points:

First, the quality of shoddy production.

Sweet pet drama cake is so big, and the influx of a large number of producers has made the quality of sweet pet dramas uneven.

cutout acting skills, digital girl and other film and television chaos all appear in sweet pet dramas. The color adjustment depends entirely on filters and the image depends entirely on the scrubbing of skin, which also makes the quality of these sweet pet dramas decline rapidly.

The second is a routine story.

The stories of sweet pets are similar, nothing more than the male and female protagonists meeting in a difficult situation, experiencing heartbreaking love or framed by bad people, and finally getting married. Stories like

have long been routine. In the play, has frequently appeared in , industrial saccharin ingredient , and content homogeneity is becoming more and more serious.

Third, it is the addition of traffic stars.

Sweet pets prefer traffic stars because the drama itself cannot have the attractive charm of other types of dramas, and can only rely on traffic stars to attract traffic. Most traffic stars do not support the solid acting skills of a drama at all.

This makes sweet pet dramas enter a vicious cycle, and the occupied market is gradually eroded by other dramas.

However, today, as sweet pet dramas are declining, Pige recently found a drama called " Qingqing Daily ", which has risen strongly.

not only won the top hits on the Internet for 14 consecutive days.

It also became the 6th TV series in iQiyi in history to exceed 10,000. It took only 7 days to complete this achievement, breaking the record.

A sweet ancient costume drama, why did it win the ratings championship under the attack of historical dramas such as " World of the Long River "? How to conquer the audience and get a high score of 7.5 on Douban?

12 episodes of angrily browsed. Brother Pi found that this drama is really different from other sweet pet dramas. Three highlights make it an existence that changes the ecology and ceiling of sweet pet dramas.

Highlights 1. The topic angle is novel, the story is counter-routine and bloody, the atmosphere is relaxed, it is very easy to eat

ancient costume sweet pets, and they are often easily fall into the rut of "female competition" and "palace fighting".

Before "sweet", the male and female protagonists always experience sadistic love, and they have to have various tricks, sweet and bitter, and the taste is sour.

But "Qingqing Daily" is different. It uses the novel perspective of "short talent show" to enter the theme of life and love, and uses a man and woman who are unwilling to reveal their true face. As the beginning of a love story, everything does not play according to the routine, but has a different charm.

The story takes place on an overhead continent called "Jiuchuan".

This Jiuchuan is similar to the ancient Jiuzhou, with one river, one country, one custom.

In Jiuchuan, there are those who are strong in force, those who are women in charge, those who are in the south of the Yangtze River, and those who are loess border.

Jiuchuan has been fighting for many years, and later was unified by Xinchuan. For the century-old alliance, Jiuchuan jointly agreed to choose a woman of appropriate age to go to Xinchuan to marry the young masters.

The couple's performance is different for each Sichuan.

Some Sichuan choose their own royal nobles, thinking of getting married to gain political chips, while others cannot bear the princess’ suffering, so they choose civilians to go to Xinchuan for selection.

Our protagonist Li Wei (Tian Xiwei decoration) , he comes from a small official family in Jichuan. Because he had no power and power, his father was mediocre, so he was chosen to become a show girl and sent to Shinchuan.

According to the truth, it is a good thing that the father has the opportunity to enter the political center with his daughter and become a prominent family. This is naturally a good thing. This is also the traditional routine of other costume dramas.

But Li Wei's family is not like this.

people have all come, and their parents can only teach her to pretend to be crazy and stupid, pretend to be ugly and cry poor, with only one purpose: lost the election.

Even so, my father was worried that there was a blind young master who fell in love with his daughter. From then on, the father and daughter were separated and it was difficult to meet.

After Li Wei entered the palace, she also listened to her parents and performed stably.

The first security check after entering the palace was scolded by the nanny because she brought too much food.

During the interview, everyone else cares about how to meet the saint, only she cares about when to have a meal.

Others are gentle, talkative and have a great temperament. She eats voraciously, regardless of her image, and feasts.

When I met the master of Xinchuan, the other beautiful girls had a smooth answer, and they had a beautiful temperament from a noble family. Only Li Wei recited the words her parents taught her with a numb look on her face, and she was like a poor girl.

After the interview, Li Wei was full of joy and was waiting to go home. She didn't want to pick up her sedan chair, but it was a big red sedan chair.

Yes, she was not only not eliminated, but was also directly selected, becoming the first showgirl to be granted marriage to Master Xinchuan. The one who opened her mouth to marry her was Yin Zheng (played by Bai Jingting) .

It’s a coincidence that the fate of the two was destined from the beginning because they were the same type of people.

Li Wei pretends to be poor, he pretends to be sick.

Yin Zheng is talented, but he keeps his strength and keeps his low profile and does not show it.

In order to achieve something big, he pretended to be sick during the day and exercised at night for many years. He was cynical on the surface and learned from his back.

When all the young masters wanted to marry the princesses from other Sichuan and accumulate capital for themselves, Yin Zheng wanted to hide his weakness and disdained to rely on his wife to get to power.

Only by marrying the weakest beautiful girl can you be low-key enough to not attract others' attention.

picks and picks, but Li Wei from Jichuan has no family background. Yin Zhengxin stomped her feet. Instead of waiting for her father to marry, it is better to restrain her own sharpness and ask Li Wei to continue to pretend to be weak.

When other sweet pet dramas were busy joining forces, "Qingqing Daily" put two weak chickens together.

Li Wei mistakenly thought that the Sixth Young Master was really sick, and occasionally heard his rumors that "it's not long before long."

So I wrote a letter from home, cursing my husband to die early, so that I could return to my own Jichuan early and eat the meal made by my mother.

Good guy, thinking about becoming a "widow" show girl, is the only one of "Qingqing Daily".

Because of the difference in information between the two, Li Wei also made a lot of jokes.

Not only did he treat Yin Zheng as a cancer patient, he also painted portraits for him and bought chrysanthemums, dressed in mourning paper to burn paper to deliver the spirit.

The moment the truth was revealed, the couple couldn't hold back.

A mistake made a lot of "Qingqing Daily" , Li Wei is cute, Yin Zheng laughed coldly, and the audience just squirted, and the atmosphere was very relaxed.

After the episode was opened, Li Wei and Yin Zheng reached a consensus: Li Wei regards Yin Zheng as her boss and works as a long-term worker. When there is a suitable opportunity, she will "divorce" (divorce agreed by both husband and wife) and go home.

The daily life of the two has just begun.

Highlights 2. Top green tea, strong men's mother, extremely social fear... Women's image is three-dimensional and plump, and each one is impressive. In most sweet pet dramas, supporting actresses are always the same.

They are either ruthless or vicious, either sad daughter-in-law or mistress.

The female supporting roles in most sweet pet dramas are the tool for to set off the heroine . They don’t have a strong sense of existence. Every appearance is to show the heroine’s beauty and wisdom, and every motivation is to help the heroine achieve a sweet marriage.

But "Qingqing Daily" is not .

In addition to the heroine Li Wei played by Tian Xiwei, there are many female characters in the play.

It is worth mentioning that these female characters all have very distinct personality traits and recognition. They have their own wisdom and strategies and live their own lives. They neither compete with the heroine female nor fight with the heroine palace , but they achieve each other and set off each other.

For example, Chen Xiaoyun plays Hao Jia.

When Hao Jia appeared, the audience thought she was the heroine because she was too eye-catching.

In terms of appearance, she has a beautiful temperament, dignified and elegant manner, and has a decent work, and looks like a peach blossom, just like a Chinese classical beauty coming from a poem.

Mindly, Hao Jia is called "top green tea" by many viewers because she is very cunning and has clever methods.

Li Wei was caught by the nanny when she entered the security check. It was Hao Jia who helped her. At the same time, her luggage was also detained because there were two bottles of very high-end cosmetics.

Hao Jia pretended to sigh that she didn't know she couldn't bring it in. Since this was the case, it would be better to give it to the two nannies as gifts.

was very happy, and the nanny was naturally very happy and promised her that she could bring the book "Women's Commandment" in her luggage.

A detail presents Hao Jia's "green tea" attributes to the fullest.

Obviously, these two bottles of cosmetics were prepared for the nanny. It takes thought to be able to successfully give gifts when entering the venue, and to be convinced by others.

In addition, her main purpose is actually to bring the book "Female Commandments" into the palace. On the surface, she is learning about women's morality and has the character of women who are proud of themselves.

In fact, this "Women's Commandment" is not a book of women's virtues at all, but the information, characteristics and personal character of the young master of Xinchuan.

Hao Jia was born in a humble family, her mother was a concubine, and she was bullied at home. She knew very well that only by marrying the eldest son Yin Song could she change her family style, so she had a very clear plan since the day she entered the palace.

After entering the palace, she first used the excuse of getting lost and talking about the chess game while Yin Song was playing chess, which attracted Yin Song's attention. Then during the interview with Xinchuan Lord, she answered questions with great intelligence and was favored.

In the end, Hao Jia became Yin Song's concubine as she wished and embarked on the road of counterattack.

And when Yin Song hypocritically said that she was wronged and wanted her to be a concubine, Hao Jia said it was okay, but in fact she had greeted Yin Song's family a hundred times in her heart.

According to the routine of other sweet pet dramas, Hao Jia is simply a perfect vicious female supporting role. In the end, she relies on her scheming to get to power, complete the evil, and seize the imperial regime...

But the story of "Qingqing Daily" is obviously not like this. Hao Jia is not only kind-hearted, but also helps Li Wei everywhere, but also does not care about past grudges.

even reached a settlement with her husband Zhao Fang, who bullied her, because of her common hobby of eating snail noodles , and the two faced the difficulties of life in the palace together.

In addition to Hao Jia, the man in the play Shangguan Jing has a full image.

Shangguan Jing is from Danchuan, the woman in charge. She has a strong personality and is proficient in all kinds of martial arts. After betrothing, the sluggish fifth young master was tied up by her and tied into the bridal chamber.

The wedding night was not overturned, but instead on... Armwalking . In the end, the first wedding night was spent at the cost of the five young master breaking an arm.

Although Shangguan Jing is more male, she also has female tenderness. She understands the advantages of the fifth young master, and after the Mid-Autumn Festival, she secretly fell in love with this stupid young master.

Then, the two had a conflict. Shangguan Jing returned to Danchuan, and the fifth young master went to invite him in person. Due to his sister's repeated difficulties, Shangguan Jing still couldn't bear to leave her husband and returned to Xinchuan.

This relationship has also heated up, and the character's emotional transformation is very delicate and motivated. The love between Shangguan Jing and the fifth young master is also one of the most desirable beauty among the supporting roles of "Qingqing Daily".

In the drama, there are also the seventh young master who is afraid of socialism and rich, the third young master who is romantic but has 24 "soul girls", the Xinchuan master who speaks well and interesting maids.

"Qingqing Daily" uses extremely full female group portraits to show us the skills of the main creators and actors in character creation. Every girl with flesh and blood is pursuing her own rights, making this superficial historical drama full of earth, which is very real and very touching.

This kind of moving, in the cutest and easiest way, reflects the little beauty in life. Although there is no "shocking news" like other sweet pet dramas, as long as you watch it carefully, the audience will not be able to help but raise their mouths.

Highlights 3. The theme is novel and takes a different approach, rewriting the sweet pet ceiling

In the past few years, the Chinese drama has been bitter and sweet pet for a long time.

What audiences are afraid of is not the "sweet pet" type, and everyone loves to watch sweet dramas.

can be used as a domestic sweet pet, because of profit-seeking, gradually embarking on the path of routine and bloody, breaking the audience's mouths of industrial saccharin.

This not only makes the "sweet" of "sweet pets" no longer have it, but instead has a bitter taste.

The appearance of this "Qingqing Daily" is a model for the sweet domestic drama.

First of all, it uses innovative stories and perspectives to change the routines and traditions of the old sweet pets.

does not require traffic stars, but does not pursue attention too much, and focuses on content innovation. Under the fact that the original Qing Palace setting and palace fighting routines were made, it has been adapted drastic.

When palace fighting becomes win-win , when girls live in harmony and show the "little confidence" in life, the directors understand that the sweetness that the audience likes is the sweetness like a faint flower fragrance, and a beautiful daily life is the best sweet pet material.

Secondly, it does not set an absolute heroine, but it is all heroine.

There are many female characters and characters in "Qingqing Daily", but they all have very distinct personality characteristics. They are different from each other and have a strong recognition. The female supporting role will not overshadow the main characters, and the side stories are also superb.

As the saying goes: girls help girls.

The stories that happen to every character are worthy of the audience's attention. They are like the sweet auxiliary agents of the male and female protagonists, injecting a different fragrance into the whole drama.

Finally, "Qingqing Daily" is not superficial, with both modernist satirical and feminist pioneer core

film, when the third young master chose his "solar girl", he used A4 waist and collarbone coins. It is obvious that he is using the past to satirize the present, bringing modern men's gaze angle and harsh body requirements to the play.

Although the overhead world is still a feudal era, from Li Wei's words, you can feel the awareness of these girls in the play to fight for their independence, freedom and rights.

Don’t become a vassal of others. You are brave enough to pursue love and be yourself. This gives the relaxed atmosphere a different kind of power.

Rather than saying that "Qingqing Daily" is sweet about men and women, it is better to say that it tells the story of a girl.

No matter what era, girls have the right to pursue their own emotional preferences and life wishes.

Although today, most girls have the freedom they once dared not think about, it seems that it is far from enough.

Text/Pipi Movie Editorial Department: Essence

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