If there is a drama that comes from a golden spoon in its mouth and is still a strong job, it must be " The Legend of Zhen Huan ".
Unlike "Soldier Assault" that it became popular later. Once "The Legend of Zhen Huan" was launched, the ratings were rising all the way, and the parabola has always been facing upwards and has never fallen.
What is even more terrifying is that "The Legend of Zhen Huan" has been on the air for 11 years, and its money-making ability is still terrifying. Now the annual revenue of broadcasting is still tens of millions.
Why is "The Legend of Zhen Huan" so popular from the beginning?
First of all, of course, respects the audience's IQ. Unlike those traffic dramas that only know about love and love, the quality of "The Legend of Zhen Huan" is extremely high.
Although it is a woman's drama, many male audiences are obsessed with it. Word of mouth the lines in the drama are "Bitches are pretentious" and emoticons "I can't do it."
shows the influence of "The Legend of Zhen Huan". Young people resist and reject water-filled dramas, and they don't like shoddy dramas, rather than 76 episodes but not procrastination.
As a palace fighting drama, the "fighting" element in "The Legend of Zhen Huan" is not a minor pediatrician at all.
plot is rigorous and the logical levels are clear, the emperor, concubines, palace maids, eunuchs, literary inquisition, the "Blood Drop" operation, and the Junggar rebellion, the incident and the characters are linked together.
But in "The Legend of Zhen Huan", some of them are not just palace fights, but also realist metaphors. Once you enter the palace, it is as deep as the sea, and summer is passing by autumn and winter, and the people in the palace do not have spring.
The moment they stepped into the square palace, they became prisoners.
They were trapped in the magnificent besieged city, thinking that they would become cinnabar moles inside the wall, but after a short time, the white moonlight became abominable mosquito blood.
Assimilated from a white peony to an evil fairy, and then evolved to a cursed black lily. It cannot stand the bright but hidden poisonous flowers, and learns to get out of the wall, but in the end it cannot escape the fate of becoming the heather.
The reality they live in is like dogs and meat.
Entered the palace gate and was chosen by the emperor. It was like a dog holding meat in his mouth. I don’t know what it tastes, but the smell of meat is everywhere.
After being favored, it is like a dog eating meat. It first enters the throat like a sweet spring, sweet to the tip of the heart and the lips and teeth have a fragrance, and the aftertaste is endless. Later, this taste cannot be separated from it.
And the struggle in the harem is because everyone wants to taste this taste all the time. This is the source of the palace fighting and a reflection of reality. They live in the shadow of others all their lives and have no one's own life or opinion. Good dramas like
are naturally favored by awards.
The second year of the broadcast of "The Legend of Zhen Huan", it swept almost all domestic TV awards, especially the most popular award, which was basically won by it.
At the three major domestic TV awards ceremony, "The Legend of Zhen Huan" won the Magnolia Award for Best Director, the Golden Eagle Award for Excellent TV Series, and even won the International Emmy Award for nomination.
"The Legend of Zhen Huan" really did what the boss of Noon Sunshine said:
"Now young people have high requirements for watching dramas because they have been influenced by American, British, Japanese, and Korean dramas.
I hope that the domestic film and television production level will be improved accordingly. No matter which type, they feel that their IQ is respected, and I believe they will accept it."
Secondly because the main creative lineup has a certain appeal.
Starring Sun Li was already a hot actress at that time, not only popular TV series, but also popular songs.
In 2004, he won the Golden Eagle Award for the most popular actress and the most popular actress among the audience for his role as An Xin in "Jade Guanyin", and has since become famous.
starred in "Happiness is Like Flowers" with Deng Chao and performed the ending song " Love is Like Air ". This song became a popular ringtone with extremely high downloads that year.
After making some achievements in the field of TV dramas, Sun Li entered the film industry.
first cooperated with Jet Li and served as the heroine of "Huo Yuanjia ". Later, he cooperated with Zhou Xun and Donnie Yen , and starred in " Painted Skin " as a supporting role.
"Huo Yuanjia" ranked third in the annual domestic film box office list with a score of 103 million yuan, and "Painted Skin" won the third place in the annual total list with a score of 230 million yuan, and opened the door to the National Day holiday.
With the blessing of these two movies, Sun Li's career is at its peak.
During this period, she also released her first album " Little Dream ", starring Huang Xiaoming in a ratings drama " New Shanghai Beach ". The story after
is that "The Legend of Zhen Huan" and Sun Li met. The two complement each other. "The Legend of Zhen Huan" has been popular for a long time and Sun Li has a queen of ratings.
Another heroine Ada Choi . Although her grades are not as impressive as Sun Li, they also have many childhood classics.
In Stephen Chow 's two classic movies " Nine-grade Sesame Official " and " The Moonlight Box ", they play Liu Ruyan and Mrs. Niu respectively, becoming an indelible childhood image in everyone's memory.
followed by Hong Kong dramas " Wonderful Hands and Hearts ", "Genesis", " Tornado Senior Sister 3", "Jingluo Treasure Qi", mainland dramas " Water Moon Cave Heaven ", " Spirit Mirror Legend ", " Gods and Ghosts Eight Formations Map ", all of which made the name Ada Choi become a golden signboard.
male lead Chen Jianbin is not much inferior.
In 2003, he won the Feitian Award for the Video Award and the Golden Eagle Award for the Most Popular Actor Award for "Ten Years of Marriage".
"Qiao Family Courtyard" was popular at the same time, Chen Jianbin also won the Golden Eagle Award for the Most Popular Actor Award, and the role of Cao Cao in the annual drama "Three Kingdoms" established Chen Jianbin's position as a first-line actor.
As for director Zheng Xiaolong is even more heavyweight.
created many classics in the 1990s. The first long-form indoor drama " Desire for ", the first sitcom "The Story of the Editorial Department", and the popular "Beijing People in New York".
Entering the millennium, Zheng Xiaolong keeps walking, produces the classic drama "Young Bao Qingtian" series, directs " Golden Wedding " starring Zhang Guoli and Jiang Wenli , and " Golden Wedding Wind and Rain " starring Hu Jun , Zhou Yun , and Jiang Wen .
These TV series are all hot topics of the year, with a reputation and high ratings. In addition to Sun Li, Chen Jianbin, and Ada Choi, it is basically a foregone conclusion that "The Legend of Zhen Huan" will be successful.
Moreover, there are more than just these things in "The Legend of Zhen Huan".
The drama itself is adapted from the novel "The Legend of Zhen Huan" written by Liulianzi . This novel was also very popular back then.
Therefore, "The Legend of Zhen Huan" belongs to a super lineup of big IP + big director + well-known actors. Even if the quality was not very good at that time, there was no shortage of platform to buy it at high prices.
With the right place and people, it is naturally the time in the end.
There were two types of popular TV series in China at that time, one was a bitter drama and the other was a costume drama. "The Legend of Zhen Huan" belongs to the latter.
"The Legend of Zhen Huan" was broadcast in 2011, and the previous year was the first year of
By 2011, China's mobile Internet users had exceeded 500 million, and it has been an explosive growth every few months since then.
major video platforms are like mushrooms after the rain. Tencent Video, Youku, Toudou.com , pps, iQiyi, Ku6 and other video websites urgently need content expansion, and people's habit of watching TV series on their mobile phones has gradually formed.
, and "The Legend of Zhen Huan" was broadcast on local stations in mainland China since November 17, 2011, and premiered on Anhui Satellite TV and Oriental TV on March 26, 2012.
This time period is perfectly in line with the rapid development of the mobile Internet. Many people can pick up their mobile phones to watch anytime and anywhere in their spare time. "The Legend of Zhen Huan" ascended with it.
"The Legend of Zhen Huan" is one of the earliest TV series that uses online broadcasting, and it also coincides with the first time many people use Mobile Internet to watch dramas.
In addition to the TV series itself, "The Legend of Zhen Huan" is also a witness to the first time that many people are watching on their mobile phones.
From this we can see that the popularity of "The Legend of Zhen Huan" was an indispensable part of the popularization of mobile Internet. The success of a TV series is indeed related to the development of technology.
I hope that domestic dramas can have a few more "The Legend of Zhen Huan" to change the current situation where they are shoddy. It is a welcome thing to make money with good dramas like "The Legend of Zhen Huan".