Since the beginning of this year, due to the epidemic and other reasons, the domestic box office has been in a state of continuous sluggishness. On the one hand, compared with previous years, box office has declined sharply, and popular schedules such as the Spring Festival, summ

Since the beginning of this year, due to the epidemic and other reasons, the domestic box office has been in a state of continuous sluggishness. On the one hand, compared with previous years, box office has declined sharply, and popular schedules such as the Spring Festival, summer vacation, and National Day have all declined year-on-year; on the other hand, the box office of a single movie is limited, and the box office myth of more than 4 billion is difficult to reproduce. This means that the audience is leaving the cinema.

data shows that this year's National Day box office was the lowest in the past seven years. As of 21:00 on October 7, the total box office of the National Day in 2022 was 1.492 billion, the total number of visitors was 35.994 million, and the total number of games was 2.705 million. The box office data is lower than in 2015, showing a sharp decline compared with last year. The box office in 2021 showed a significant recovery compared with 2020, with the box office during the National Day holiday of 4.388 billion yuan. It is worth noting that in recent years, movie ticket prices have shown an increasing trend. During the National Day holiday last year, the average ticket price has reached nearly 46.8 yuan.

movie and television cold winter

Since 2020, due to the impact of the epidemic, the domestic film industry has been in a stagnant state for a time, and has caused a large number of cinemas to go bankrupt. Although the film market recovered in 2021, it took a sharp turn for the worse in 2022, and under the influence of the epidemic, it once again triggered a wave of bankruptcies in cinemas.

data shows that in many months this year, the box office of mainland China's mainland movies was at a very low level. On March 24, the box office of mainland movies was less than 10 million, stopping at 9.65 million yuan, the lowest single-day box office in record time. This means that the average number of movies per theater sold 50 tickets nationwide, with an average of only 1.8 people watching each movie.

It is worth noting that in addition to the sluggish National Day holiday, the mini-stage periods such as Qingming Festival and Mid-Autumn Festival have also continued to shrink. This year, the highest national box office during the Qingming Festival was 46.5713 million yuan on the first day, and the lowest box office was only 29.1554 million yuan on the last day. The continued downturn in the box office of

has also made a large number of cinemas unable to sustain. Lighthouse data shows that since New Year's Day this year, a total of about 12,110 cinemas have reported box office sales at the highest point in the country, a decrease of 175 compared with last year. And the number of declines is still increasing. Data shows that on June 12, the number of cinemas operating nationwide was more than 10,000, but by the 15th, nearly 500 were missing.

In addition, the life of the film giant is not easy, among which Wanda Pictures is in a dilemma of loss. Data shows that the company achieved operating income of 4.938 billion yuan, a year-on-year decrease of about 2.1 billion yuan, and the net profit attributable to shareholders of listed companies (referred to as "net profit") was -581 million yuan, a year-on-year profit turning to losses. Wanda Movie explained that in the first half of the year, due to the disturbance of the epidemic, more than half of the company's theaters were closed at peak times, and movie viewing revenue accounted for 60% of the company's operating income. This is the main reason for the company's losses.

It is worth noting that in order to improve performance, Wanda Pictures has had to adjust its business strategy, planning to further close or transfer inefficient theaters, slow down the development speed of heavy asset theaters, and transform into a light asset operation model.

Audiences no longer need cinemas?

In fact, compared to the continued sluggish movie box office, what is even more terrifying is that movie audiences may no longer need cinemas. In the past six months, the movie viewing habits that consumers have formed before are changing due to the closure of cinemas and the film shortage caused by various reasons. The sharp decline in box office during this year's National Day Golden Week means that consumers' entertainment methods have undergone a significant change.

Since the beginning of this year, consumers' entertainment methods are showing a diversified trend. Against the background of the loss of attractiveness of cinemas, audiences have been diverted to various outdoor activities, setting off a wave of outdoor activities including camping, Frisbee and other things. Against the backdrop of the sluggish box office of the National Day movies, local and surrounding tours on the National Day show signs of recovery. According to the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday in 2022, 422 million domestic tourism trips nationwide, recovering to 60.7% of the same period in 2019 at comparable caliber.

It is worth noting that the box office of movies in 2021 showed a rapid recovery trend. In 2021, when the epidemic was relatively stable, the national box office rose from 20.314 billion yuan in the previous year to 47.258 billion yuan, recovering to 74% in 2019.Previously, Wanda Film and Television Group President Zeng Maojun predicted that 2022 will usher in a big year in the film market. However, this year's Spring Festival box office saw a 23% decline, and the film market has been slumped since then and has been declining.

This year, driven by the trend of surrounding travel, the camping economy continues to flourish. Ctrip report data shows that during the National Day holiday, the number of camping tourism orders increased by more than 10 times year-on-year, of which local orders account for nearly 80%, and orders outside the city account for 15%. The per capita camping cost is about 650 yuan, which is about 30% more expensive than the per capita camping cost in Mid-Autumn Festival. Li Tao, editor-in-chief of

Home Appliance Network, believes that camping fever will also drive the development of related industrial chains, among which the portable small home appliance market is expected to become a hot spot. During this year's May Day holiday, portable small appliances have shown their growth potential. The May Day consumption data released by Suning.com , from April 30 to May 4, the consumption of camping-related home appliances rose. The sales of barbecue increased by 131.06% year-on-year, and the multi-functional cooking pots increased by 670.7% year-on-year; JD data, as the sales of small appliances in the overall cooling, portable small appliances closely related to camping grew against the trend - the sales of portable small appliances such as portable electric fans and small electric cookers increased by 2 times.