According to Maoyan Professional Edition statistics, the total box office of the 2022 National Day movie schedule (October 1 to 7) was 1.496 billion yuan, with a total number of 2.72 million episodes during the schedule, attracting 36.136 million people to visit the theater.
Among them, "The Return of the Thousand Miles", which focuses on the story of Chinese diplomats evacuating overseas Chinese, has led the way, and has received a box office of 1.023 billion yuan during the period; "Ordinary Hero" is adapted from the real incident of rescuing the boy with broken arm in Hotan, Xinjiang, and has received a box office of 119 million yuan during the period, ranking second; " Steel Will " brings the birth process of the first iron furnace of New China to the screen, and produces 44.0724 million yuan during the period. In addition, the Mid-Autumn Festival "old movie" "Hello, Brother" produced 78.5109 million yuan during the period, ranking third; the animated film "Big Head Son and Little Head Dad 5: My Alien Friend" ranked fourth with 66.7415 million yuan.
The holiday boost effect is significant
Although compared with the same period last year, the box office performance of this year's National Day holiday is not as good as in previous years, but referring to the film market in the first half of this year, the National Day holiday boosts the film market throughout the year, and the market stock of the holiday movie schedule is still considerable.
On the National Day, the national film market produced a box office of 267 million yuan, an increase of more than 200% over the previous day; on October 2, the single-day box office "reverse decline" earned 274 million yuan, setting the best performance of the single-day market since the Chinese Valentine's Day in the film market.
In terms of the number of scenes, due to the increase in the number of theaters and screens on the screen this year, and the shorter new films released, a total of 2.705 million films were scheduled during the National Day holiday, exceeding last year's 2.451 million. In terms of ticket prices, thanks to the low release price of the film company, the average ticket price during this year's National Day holiday was 41.4 yuan, lower than last year's 46.8 yuan.
Xiao Peng, the store manager of Zhengzhou Zhongyuan Wanda Cinema, told reporters that cinemas are rare to be popular during the National Day holiday. As a practitioner in the film industry, his confidence has increased. "This year's epidemic continues to spread frequently, which has indeed had a great impact on our film market. The popularity of the National Day box office this time shows that the holiday movie market is considerable, and consumers still have a strong demand for viewing. I believe that Chinese movies will continue to improve steadily."
" 40,000 miles home " single film contributed more than 1 billion
is different from the situation where all kinds of films of National Day bloom in previous years. This year's National Day holiday, "The Road to Return" starring Zhang Yi, Wang Junkai and Yin Tao had a box office of 1.023 billion, accounting for 68.3%, with a significant leading advantage.
It is worth mentioning that the film's large-scale advanced preview is impressive. On September 29, "The Road to Return" was held in 43 first- and second-tier cities across the country from 18:00 to 20:30, and a total of 14,300 screenings were held on the same day. Industry insiders said that general film previews will only choose small halls with dozens of people to ensure attendance. "The Road Back" is previewed on a large scale, especially when choosing to open a preview in the lobby, which shows that the film company is very confident in the quality of the film.
After the National Day holiday began, the film has a steady trend, with a significant box office increase, and the discussion on social platforms has soared, and the popularity has not diminished. The box office rose to 185 million yuan on the National Day, and on October 2, it fell slightly against the trend and earned 188 million yuan. During the seven-day holiday, the box office in a single day exceeded 100 million yuan, and the daily box office contribution ratio was more than 65%. As of the evening of October 7, the total box office of the film had reached 1.082 billion yuan, temporarily ranking sixth in the annual box office of the Chinese film market in 2022.
's unique theme, tense plot and powerful star lineup make "Going Back" a powerful attraction. Zhengzhou Wanda Cinema and CGV Cinema, multiple movie groups organized related activities and Wang Junkai’s fan group self-contracted the venue, spontaneously spreading reputation and promoting popularity, which played a positive role in the film’s box office results and screening schedule.
movie market needs more diversification
This year's National Day holiday, the main theme videos are still the main force. In addition to "The Road Back", "Ordinary Hero", "Iron Will" and "Search and Rescue" which also have the main theme attributes have a steady box office. "Ordinary Hero" earned 119 million yuan in the period, "Iron Will" earned 44.0724 million yuan in the period, and "Search and Rescue" earned 14.9689 million yuan in the period, attracting nearly 4.5 million viewers to watch the movie, conveying positive energy from three different dimensions.
animated movies, especially parent-child movies, are also "necessary needs" with fake schedules, and market competition is stable. On National Day, three new animated films, "Big Head Son and Little Head Dad 5: My Alien Friend", "I Am Tyrannosaurus Rex" and "New Cinderella 2". Among them, "Big Head Son and Little Head Dad 5: My Alien Friend" has the strongest competitiveness, with a total of 247,000 screenings during the schedule, accounting for 9.1%, and a total of 66.7415 million yuan in box office, ranking fourth.
"Hello, Brother", "New God List: Yang Jian", " Alone Moon " and other summer and Mid-Autumn Festival movies keys are extended to , and continue to play the long-tail effect . These films have outstanding entertainment attributes, complementing the grandeur shown by the new National Day films as a whole, enriching consumers' movie viewing choices. "Hello, Brother" earned 78.5209 million yuan in the period, second only to "The Road to Return" and "Ordinary Hero".
During the National Day, the Zhengzhou "I'm in" movie group Changjiangliu spontaneously organized four 100-person movie-watching activities. The types of films involve multiple types such as main theme, comedy, Hong Kong films, etc. "The diversified film market is healthy. In this National Day event, we support a variety of films as much as possible, some pay tribute to ordinary heroes and some have a passion for Hong Kong drama. I really love movies and hope that Chinese movies will become better and better."
industry insiders said: "If the film market is compared to a dining table, the people need both main dishes and appetizers. How to meet the diverse, multi-level and multi-faceted spiritual and cultural needs of the people is the key to the future development of the theater operation and even the film industry. Chinese stories are rich and colorful, and content creation can target multiple tracks."
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