Red Star Capital Bureau reported on October 1 that on the first day of the National Day holiday, according to the Lighthouse Professional Edition, at 10:00 on October 1, the total box office of the National Day holiday in 2022 exceeded 100 million. Among them, the movie "0,000 Miles Homecoming " produced by Huace Film and Television (300133.SZ), Hengdian Film and Television (603103.SH) ranked first in the box office. In addition, there are 6 films including " Ordinary Hero " and "New Big Head Son and Little Head Dad 5: My Alien Friends", which are rich in themes, and behind them are many listed companies including Chinese movie (600977.SH), Shanghai movie (601595.SH), Bona Film (001330.SZ).
According to the Lighthouse Professional Edition APP, a total of 7 videos are scheduled for the National Day holiday. "The Road to Return" is currently the only movie with a box office of over 100 million yuan. As of 16:36 on October 1, the total box office was 182 million yuan. The film is directed by Rao Xiaozhi, Guo Fan, and starring Zhang Yi, , Wang Junkai, and others. The film has already widened the gap with the other six films that compete in the same stage. The second-place movie "Ordinary Hero" had a box office of 36.085 million yuan.
It is worth mentioning that behind the movie "The Road to Return", there are many listed companies, including Huace Film and Television (300133.SZ), Hengdian Film and Television (603103.SH) and other companies as producers, the publisher is China Film (600977.SH), and the co-producer is Shanghai Film (601595.SH). In addition, Tianjin Maoyan Weiying Culture Media Co., Ltd., Shanghai Taopiaopiao Film and Television Culture Co., Ltd., and Douyin Culture (Xiamen) Co., Ltd. also participated.
Wanda movie (002739.SZ) appeared on the list of producers of the "National Day" animated movie "New Big Head Son and Little Head Dad 5: My Alien Friend".
Judging from the box office of the National Day holiday in recent years, the box office results of the "National Day holiday" occupy a certain weight in the annual box office. In addition, the main theme movie is also one of the highlights of the National Day holiday. In 2019, three main theme movies, " My Motherland and ", " Chinese Captain " and " Climber ", were released. In 2020, " My Hometown and " was released. " Changjin Lake ", which was released during the National Day holiday in 2021, became the box office champion of Chinese film history.
Red Star Capital Bureau noticed that Bona Films (001330.SZ), the producer of "Changjin Lake", also appeared behind the movie " Steel Will " this year, and was jointly produced by it. Another movie is related to the two listed companies of Bona Film and Chinese Film, "Ordinary Hero", both of which are the producers and distributors of the film. In addition, Alibaba Pictures (01060.HK) also participated in the production of the film.
A few days ago, CICC released a forward-looking research report for the 2022 National Day holiday, reminding you to pay attention to the performance of the main theme video. It believes that on the one hand, the main theme is integrated with the National Day holiday atmosphere, effectively setting off the popularity of the film and increasing the number of viewers; on the other hand, in recent years, the main theme film has made new explorations in the commercialization of content themes and the industrialization of shooting and production. By combining the main theme narrative with the elements of genre films, the narrative perspective of seeing the small and the big in the expression form, and the industrialization of new technical means has been promoted to improve the interest in watching the main theme film and the reputation of the audience, so that the status of the main theme film in the National Day holiday has been continuously consolidated.
For the box office forecast for the 2022 National Day holiday, CICC said that under the three conditions of conservative, neutral and optimistic (including service fees), the box office was 2.93 billion yuan, 3.44 billion yuan and 4.35 billion yuan respectively.
Red Star News Reporter Qiang Yamien
Edit Guo Yu
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