Some time ago, the internet celebrity anchor "Rainbow Couple" shared his revenue from selling goods with netizens in a tone on the online platform.
She said that her live broadcast of goods sold a total of 230 million yuan, and she earned about 4 million yuan. Faced with this number that ordinary working people may never dare to think about in their entire lives, netizens were instantly excited.
. The sincere confession of the Rainbow couple was that netizens did not lament how desperate she was, but instead reported it backwards, hoping that the tax department would check their tax situation.
Will the Rainbow couple’s profile fail? How did this couple born in the 1990s embark on this path?
Rainbow couple got their name because of the heroine Sun Caihong. She is an ordinary Sichuan girl born in the 1990s. Although her parents had high expectations for her since childhood, Sun Caihong's grades were not outstanding and she barely got into high school.
Sun Caihong looks very average, even a little ugly, not tall, and has a big mouth, which also makes her feel a little inferior. In order to conceal this inferiority complex, she often spoke with exaggerated expressions, trying to leave a very confident impression on others.
Sun Caihong's husband Guo Bin was in the same class as her at that time. Guo Bin looked handsome and had good grades, but he didn't like to talk.
Two people are ugly ducklings and the other is a top white swan. No matter what, it is difficult to get these two people together.
But Sun Caihong took two years to chase Guo Bin. From this time, we can also see that Sun Caihong has a kind of motivation to never give up until she achieves her goal.
In a blink of an eye, after graduating from college, the two began to look for jobs. For Sun Caihong, appearance has become her fault. She has submitted countless resumes, but she is basically in the sea.
Because I didn’t find a suitable job, Sun Caihong could only rent a room of 8 square meters. The dark and humid environment, and the rats and cockroaches that appear from time to time, made Sun Caihong gradually come up with the idea of being the one who must make a name for himself. Later, she had to do the job of sending flyers and selling insurance that had low demands on her appearance.
In order to move out of the 8-square meter cockroach room as soon as possible, Sun Caihong worked very hard. She had previously built herself very eloquently because she wanted to hide her inferiority complex, which also made her a good start for her to engage in the insurance industry. The basis of
When she first started doing insurance sales, her performance was zero in the first three months, but she still persisted in sending leaflets, visiting customers, and returning to phone calls. Of course, cold eyes and rejection are commonplace, and she cried countless times for this, and even wanted to give up.
But fortunately, she persevered. With his hard work, Sun Caihong has done a great job in the insurance industry, from having no customers to an account manager with a rich source of customers.
In three years, the couple's deposits have accumulated to 7 digits, and they bought two houses and an Mercedes-Benz car. This is also a great achievement among ordinary people.
Of course, with this momentum, the life of the Rainbow couple should be good. But in 2020, the sudden outbreak of the epidemic broke their peaceful life.
is closed at home due to the epidemic, Sun Caihong posted a process on the short video platform from getting to getting married.
Sun Caihong's exaggerated expression and the obvious contrast between her and her husband attracted many people to stop and watch. One video has attracted a lot of fans for her.
Seeing this, Sun Caihong seemed to have discovered the traffic password. Since then, they have focused on operating the short video platform.
If you want to continue to increase your fans, it is very important to create a recognizable personality. This personality must have a memory point that makes people miss it after watching it. The personality created by the Rainbow couple is: real and inspirational.
First of all, Sun Caihong strives to create his ugly real character. Most internet celebrities wear beautiful makeup and match it with a beautiful background.
But Rainbow is not. The first is the flaw in her own conditions. No matter how she dresses up, she can't be called a beauty. At the same time, she keenly discovered that the beauty's character is actually a little aesthetically exhausted, and she is not as good-looking as a beauty. Interesting souls, so some funny women and funny men are touted.
So, in the video, Rainbow always appears without makeup, giving people the feeling that it is a housewife in the neighbor next door, and the filming of some more daily videos.
does not have gorgeous rhetoric or exquisite shooting, which further brings the relationship with netizens closer, resonates with people, and gives people a sense of intimacy.
At the same time, she also spared no effort to promote her inspirational past. As an ugly duckling who is three years older than her husband, looks ugly and has poor academic studies, she actually spent two years catching up with her handsome academic husband. Isn’t this the real version of Yuan Xiangqin and Jiang Zhishu ?
Not only that, she is also very inspiring in her career. She often tells her inspirational stories, tells the difficulties she encountered at work, and how she worked hard step by step, becoming a senior account manager of an insurance company.
At present, I not only have taken root in big cities, but also helped my parents relieve family pressure, which makes people have a further good impression of her.
At the beginning, they shared their daily life and funny jokes, until a video of "The Ten Years of Ordinary Girls" brought them to the hot search and gained tens of millions of views and followers. At this point, the Rainbow Couple The authentic and inspiring personality is considered successful in creating.
After getting a lot of attention, the couple officially started selling goods online live. Under the current epidemic situation, many physical stores are not well managed, and many large companies and small stores are at the risk of bankruptcy.
But the Internet celebrity economy is extremely hot, which may be related to the great changes in people's consumption concepts nowadays. Online shopping is both fast, convenient and cheap, so why not do it?
plus the attractiveness of these internet celebrities themselves, so the income of the live streaming anchors is very considerable. They even earn more money than ordinary people earn in a year of work, and the Rainbow couple also seized this opportunity.
It is reported that the Rainbow couple does not have a professional team, and her team is their family. The elderly at home are responsible for taking care of the children, Sun Caihong is responsible for writing, shooting, editing and broadcasting copywriting, etc., her husband, younger brother, etc. are responsible for business docking, and her sister-in-law and sister-in-law are responsible for after-sales work.
In terms of product selection, they mainly depend on the needs of fans, because most of the fans are mothers. Therefore, most of their live broadcast rooms cover all aspects of mothers' lives, such as daily necessities, snacks and beverages, etc., focusing on low unit prices and high cost performance.
The idea of online marketing is similar to other internet celebrities. It preheating before the live broadcast and fans feedback flash sale activities. During the live broadcast, it also uses a roaring shout to activate the atmosphere, just like grabbing goods in the store, but this kind of The method obviously has the corresponding effect.
Not only that, they are also good at seizing every opportunity to carry out big promotions. I won’t talk about the traditional e-commerce festival, they are also very good at creating festivals.
Move into a 40 million mansion and can conduct a "house move promotion". After giving birth, you can conduct a "child full-month promotion". If there is no major event, you can conduct a "apology promotion" specifically for those who bought things , but fans who have a bad experience will give back. A series of marketing such as
has made the Rainbow couple a fortune. According to statistics from industry insiders, their annual net profit can reach 100 million yuan.
Therefore, her family also started this industry with her. Sun Caihong is also very generous to her family. Her younger brother earns 2 million a month, her younger brother and sister-in-law earn 500,000 a month, and her younger sister-in-law earns 250,000 a month. This kind of income that is beyond the reach of
is also exposed by Sun Caihong herself. This is actually her continuous creation of her own real character.
She showed her fans a high-profile luxury house she bought for 40 million yuan, and told her fans that she had made money, otherwise why would she do this?
This makes fans feel further that the Rainbow couple is so real. In fact, fans are really buying it, and the Rainbow couple really make money.
From an ordinary working girl to an internet celebrity with 7 million fans and earning hundreds of millions of dollars a year, how did this unpretentious girl do it?
First of all, we create a very sincere and inspiring personality. The husband and wife, sister-brother relationship, and ugly women chasing handsome men are the standard features of idol dramas.
. Through the analysis of their fans, more than 90% are women, and most of them are women aged 24-40. These people happen to be loyal fans of idol dramas. The couple's character is very consistent with them. The expectation of love in my mind.
The second is to show off your wealth. It seems to be showing off my wealth, but in fact it gives people the feeling that I have made money, which is inseparable from the support of my family. Now I will report my achievements to everyone.
This makes people feel that the couple has made a fortune and has not forgotten me. They have a sense of satisfaction and accomplishment, which is actually highly consistent with the current cultivation culture of the fan circle.
In addition, Sun Caihong's high emotional intelligence and ability to speak are also her plus points. When faced with others' ridicule of her appearance, she always does not hurry or retort, but uses humor to resolve it.
For example, she describes herself like this, I don’t like to dress up, and it will be even uglier after giving birth. However, it is not necessary for beautiful girls to pursue happiness. Aren’t people like me constantly pursuing the life they want?
is obvious, but the result is good. Although I am ugly, my husband is handsome. He is responsible for transforming genes, and my son is not ugly either.
is like this, she took out her disadvantages, leaving black people with nowhere to be black. In addition to these, she also knows how to say some inspirational quotes, and matches her life that looks counterattacking, which makes others feel more excited and inspired.
But it is common sense that things will eventually decline when they develop, and the Rainbow couple is no exception. On August 4, the Rainbow couple reported their results to their fans on the platform as usual. She said she brought 230 million yuan in goods a day, and after all other expenses, she made a net profit of 4 million yuan. The number
is truly shocking everyone. Before, netizens knew that this industry was very profitable, but they didn’t know that they could make so much money. Even those big bosses who run businesses steadily earned 4 million a day.
At the same time, another question has attracted the attention of netizens, that is, have you paid taxes according to law by making so much money? Because there are many internet celebrities such as , Via , which have failed.
, and the local tax department even received a real-name report, requiring a tax investigation into the Rainbow couple's company. After the
report incident, Sun Caihong first made a serious statement: Paying taxes in accordance with the law is the obligation and responsibility of every citizen. He is the lowest-level person. He is already content to achieve his current achievements and will not do what he should not do. He is confident that he will do his best. , make sure you will never have any problems.
But strangely, the videos on her personal platform have decreased dramatically, the videos showing off their wealth have been deleted, the love has not been shown anymore, the children and luxury houses have rarely been posted, and the fans have also lost a lot.
has not conducted live streaming to sell goods recently. It may take some time for tax investigations, and the brand party also needs to wait and see during this period.
This period of time just allows them to calm down. It is difficult to stick to the original intention, especially when facing huge temptations of interests. Many celebrities or internet celebrities’ collapsed houses and are just a matter of a moment.
I sincerely hope that the Rainbow couple can withstand this test. No matter what, this rural girl finally achieved a counterattack in her life with her own efforts.
We cannot deny her efforts, whether it is her previous sales insurance or later live streaming, or whether this is her carefully created character.
If the character can last for a lifetime, it is her.However, in the face of interests, how to keep one's true heart is also a life lesson that each of us must practice.
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