Text/Yangcheng Evening News All-Media Reporter Ai Xiuyu
It seems that every summer there will be a "summer limited" version of a hit, and this time it is the turn of " Cang Lan Jue ".
This ancient puppet drama starring Wang Hedi and Yu Shuxin was mediocre and not a hit at the beginning. Compared with the recently aired dramas of the same type, " Star Han Brilliant " and " Agarwood as Crumbs ", "Canglan Jue" has no heavyweight team, no first-line stars, and lacks sufficient publicity and warm-up. However, it is such a "little transparent drama" that many netizens are addicted to. As of the finale broadcast on August 29, the popularity of "Canglan Jue" on the iQiyi site has exceeded 10,500, sweeping across many industry lists such as Yunhe, Maoyan, Dengta, Guduo, Kuyun, etc., and has also won the A high score of 7.8 on Douban.
At the same time, "Canglan Jue" also realized the cultural export. On August 9, Korean media reported that Korean TV station bought the broadcasting rights of the online drama "Canglan Jue". The show's chief producer Wang Yixu posted on social platforms: "I verified it, it is true. "The popularity of the series also quickly attracted the attention of Netflix , which has purchased the copyright of "The Secret of Blue Orchid" and will sell it in many countries and regions around the world. Region is online.
In the eyes of many people, this ancient puppet romance drama is "full of earthiness". What tricks did it use on and off the screen to achieve a successful counterattack?
[In the play]
A A mixture of sweetness and cruelty, with a sense of joy diluting the sense of routine
"Canglan Jue" is adapted from the novel of the same name by Jiulu Feixiang . It mainly tells the story of the "big devil" Dongfang Qingcang (Wang He The sadomasochistic love story between (played by Yu Shuxin) and the "little fairy" Xiao Lanhua (played by Yu Shuxin): The Xilan tribe was exterminated by the Yue Zun Dongfang Qingcang. Ten thousand years later, the goddess of the tribe was reborn as the low-level fairy Xiao Lanhua in the heaven. She accidentally saved Kill the enemies trapped in Haotian Tower. Due to a strange combination of circumstances, the big devil, who has never loved anyone, fell in love with the docile and lovely little orchid. In the end, the two went through many hardships, resolved the grudges between the two clans, and redeemed each other. Before the broadcast of
, the show's official Weibo posted a promotion: "Oriental fantasy, love fairy tale. By mistake, we met for the first time with a kiss. We changed our bodies and became enemies, and the ultimate pull was reached." In just a few words, the audience could smell the strong feeling. The "familiar taste" - Xianxia Most of the ancient puppet dramas are adapted from Internet IPs, often with similar characters and plots. The main elements of "Canglan Jue" are also similar to " Three Lives Three Worlds Ten Miles of Peach Blossoms ", "Sweet Honey as Ashes as Frost" and " Glazed " Popular models of the same type are exactly the same.
Although there is serious homogeneity and "you know the ending after watching the beginning", the "no brainer and easy to eat" characteristics of the Xianxia ancient puppet show are very popular among young viewers such as students. They chose "" to be launched in the summer in August. "Cang Lan Jue" precisely targets its target audience.
At the same time, the biggest advantage of the Xianxia Ancient Puppet Show's success is that it can satisfy the emotional needs of the audience - "eating CP". "Canglan Jue" understands the interests of the basic audience of ancient puppet dramas. It not only provides enough sweet and sadistic love scenes, but also consciously adds many light comedy elements, allowing the audience to find some freshness in the familiarity: Do you think It’s a conventional sadomasochism of “soft and cute fairy and cold-blooded Moon Lord”, but it’s actually the funny daily life of “little white rabbit and stupid strong man”; you think the male and female protagonists will pay silently, I am touched by myself. In fact, the two of them have online IQ and EQ. They are willing to express their ideas, have discussions and grow together...
"Canglan Jue" to a certain extent breaks out of the concept of "getting to know each other due to misunderstanding, falling in love after the misunderstanding is resolved, and after the villain creates the misunderstanding." The cyclic matryoshka plot of "Separation" does not include too many unnecessary human misunderstandings. The plot is fast-paced and does not drag out any water. In the end, the audience was attracted by the sense of refreshment, joy and sweetness.
B The characters are rich, and the supporting characters are no longer "tools"
The characters are not facially shaped, which is another feature of "Canglan Jue".
The conventional characters of ancient puppet dramas are that the male protagonist is in a high position, has boundless power, and loves only one person, while the female protagonist is either silly and sweet or possesses a sharp weapon without realizing it.The characters of "The Secret of Blue Orchid" are still the same: the male protagonist is the cold-blooded Moon Lord, and the female protagonist is an inconspicuous orchid fairy. However, compared to the flat character setting in the original work, the screenwriting team of "Canglan Jue" has adapted and enriched the characters to give them a somewhat three-dimensional sense. In the original work, the male protagonist has no father or mother, but the TV series designed a paranoid father for him who hopes that his son will succeed. In order to let his son cut off his emotions and develop unparalleled skills, he constantly forced his son. This kind of adaptation rationalizes the hero's early ruthlessness and also pave the way for his later changes.
In the original work, the heroine is an ordinary orchid fairy, but in the drama version, she is given the identity of a goddess, which lays the foundation for the two to work together in the second half of the series to resolve the grudges between the two clans and save the common people. Chief producer Wang Yixu believes that Xiao Lanhua is "cowardly and brave" and not simply "silly and sweet": "Her being cowardly at the beginning does not mean that she is not smart. We hope that she will gradually become brave as she grows up. . The identity of the goddess represents the brave and wise side of her heart. "
In addition, the supporting characters in "Canglan Jue" are not simple and crude "tool men". The sinister villain Rong Hao is a bitter lover who is obsessed with his master; the seemingly arrogant and domineering "love rival" Danyin Fairy is a sharp-tongued young lady... With the help of a group of vivid supporting characters, the plot advances more smoothly.
[Outside the play]
A The actors are "cheerful", and the original dubbing is a plus.
CP sense is a metaphysics. For idol dramas, choosing the right actors is half the success of the drama. The performance of the leading actors Yu Shuxin and Wang Hedi in "The Secret of Blue Orchid" has become the key to the popularity of the series.
Earlier, Yu Shuxin won attention in the girl group talent show with her "walking emoticon" and "entertainment circle small-time master" persona. Later, she competed with "uncle" Wang Yaoqing with the TV series " Next Stop Is Happiness " The joyful interaction of is a little out of the circle. Playing the role of Little Orchid this time, Yu Shuxin brings her coquettish words, rich expressions, and cute appearance to the extreme. She fits the role of Little Orchid in the silly and sweet period very well, making her "cowardly and brave" and "soft and waxy" The characters of "Nuo" and "Heng Heng Chi" are deeply rooted in the hearts of the people and have become the "laughing fruit" in the early stage of this drama.
’s move to use actors’ original dubbing has also been well received. Wang Yixu believes: “Yu Shuxin’s secondary creation in dubbing is very good, which also proves that she has a thorough understanding of this role, including some of her improvisational performances on the scene. We I think it’s pretty good.”
Yu Shuxin confessed on social media: “Even if no one believed me at first, I felt in my heart that we can really do it! Thank you for everything, and I am also grateful to myself! If you have a will, you will be rewarded if you work hard! "
Yin 2018 version of "Meteor Garden" Daomingsi 1 Wang Hedi, who entered the industry as a character actor, also made a turnaround: in his last fantasy ancient puppet drama " Meet the Dragon ", Wang Hedi was listed among the "Four Ugly Men in Ancient Costumes" by netizens. After the broadcast of "Canglan Jue", the contrasting and cute Dongfang Qingcang made Wang Hedi "avenge his shame" and counterattacked to become a handsome man in ancient costume. For this, Wang Hedi was full of gratitude, and even revealed that he secretly wiped away tears: "I didn't expect happiness to come so suddenly. To be honest, on the day when the release was confirmed, I felt super uneasy... I was satisfied. I worked hard, worked hard, and thanked my friends in the audience. I got a satisfactory answer, and I am very satisfied. I can only say two words at the end, thank you! I will keep going with this gratitude!”
B Careful marketing and multi-channel publicity
The aroma of wine is also afraid of the alley. "Business spreading" and "responsible interaction" have long been the basic tasks of actors and crew.
During the broadcast of "Canglan Jue", from the leading actors such as Wang Hedi and Yu Shuxin to the screenwriters, producers and other behind-the-scenes creators, they all used their personal social accounts to make "one message per day" or even "several messages per day". With the effect of "marketing account", it has repeatedly captured Weibo's hot search list.
In addition, the crew also released a large number of filming behind-the-scenes, including countless video materials such as "Canglan and his wife were laughing and playing on the set" and "the two were still crying after the director called Cut", which successfully brought the popularity of the series outside the show. .
"Canglan Couple" also used the live broadcast platform to integrate into the same frame and interact with the audience. Douyin shows that Wang Hedi and Yu Shuxin’s first joint live broadcast in real time exceeded 1.46 million people online at the same time, the cumulative number of viewers exceeded 13.8 million, and the likes of a single live broadcast exceeded 150 million+. Various data gaps set a new record for Douyin drama live broadcasts. . The two quarreled when they disagreed during the live broadcast, and then the tidbit of "reconciling at the speed of light" also created enough topics for the series.
The crew also used the official Weibo lottery to interact and send out signed photos of the starring actors and other peripheral items to increase audience stickiness. Platforms with a large number of female users, such as Xiaohongshu, were also fully utilized by the crew. On August 26, Wang Yixu reported the good news: ""Canglan Jue" broke the record for the highest number of drama notes in Little Red Book! There are more than 2 million episode notes!" At the same time, popular TV series by Liu Yuning , Zhou Shen and others The OST of "Cang Lan Jue" sung by the singer also hit the charts on all major music platforms.
In addition, the special effects in "Canglan Jue" have also become a hot topic. Xiaolanhua and Dongfang Qingcang admire the beautiful cloud whale in the morning sun in the sky, and the scene of Chang Heng and Rong Hao drinking and chatting happily in the long ink scroll are all amazing. The audience praised "It looks like a lot of money was spent at first glance", and Simingdian, surrounded by clouds and clouds, was repeatedly surrounded by barrages saying "it's so beautiful". The crew took advantage of the situation and launched the same skin, various high-definition stills and wallpapers of "Canglan Jue" on multiple platforms, forming a communication chain and adding fuel to the popularity of "Canglan Jue".
(For more news information, please pay attention to Yangcheng Pai pai.ycwb.com)
source | Yangcheng Evening News·Yangcheng Pai
pictures | stills
editor | Shao Ziheng
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