Last week, Jay Chou new song "The Greatest Work" was released. How about the song
, I can’t say much.
Anyway, everyone caught the MV and turned on the puzzle mode:
Dali, Rene, Monet, Sanyu, Van Gogh, Munch, Matisse, Xu Zhimo... and masters from different periods. meet.
Of course, there are also two modern music wizards, Lang Lang , and Brother himself.
took just 5 minutes and 6 seconds and was completed by 18 special effects artists from three top special effects production companies and took more than a month to complete.
cost nearly 3 million.
Among them, the most famous Digital Domain has won 11 Oscar trophies. Its achievements include "Titanic", "The Day After Tomorrow", "The Curious Case of Benjamin Button", "Pirates of the Caribbean 3"...
In 2013, during the "Skyland" tour concert , the singing duet between Jay Chou and Teresa Teng was also written by this company.
Sir will not talk about music today.
Let’s talk about MV in music, which is similar to movies.
Jay Chou is not the only one.
was dominated by Taiwanese pop music in the mainland market in the 1990s and 2000s.
Those MVs from singers from the other side of the country were released through TV programs, home theaters, VCD, DVD, KTV and local on-demand stations in the TV era when the Internet was not yet developed.
Not only is the song catchy.
Even the accompanying MV images have long been engraved into DNA.
If you don’t believe me, take a look.
Some pictures can really play sound:
01
First acquaintance
What was the first MV we came into contact with?
I'm afraid you have to ask your parents.
In 1984, at the Second Spring Festival Gala, Hong Kong singer Zhang Mingmin and mainland singer Xi Xiulan sang "Grandma's Penghu Bay", " The Girl from Alishan " and other Taiwanese folk songs , which became popular all over the country.
In the same year, CCTV launched the "Jiuzhou Fangyuan" TV song concert, which completely opened the official channel for people to accept Taiwanese pop music.
Before, most of the songs that people listened to were on the radio.
Even when I met Teresa Teng for the first time, I eavesdropped on the "voice of Mi Mi" through the "enemy station".
As television began to become more popular, coupled with the promotion of TV stations, everyone realized for the first time that music could have such storytelling and visual .
"A Game, a Dream" by Wang Jie, "Green Apple Paradise" by Little Tigers, "Looking Back Again" by Jiang Yuheng, "My Future is Not a Dream" by Zhang Yusheng...
They are all so trendy .
At that time, Taiwan had just imported the MV shooting technology from Europe and the United States, and it was still in the exploratory stage with no clue.
Wang Jie's "A Game, a Dream" was released in 1987. It was originally the theme song of the movie "The Yellow Story", starring Maggie Cheung.
MV co-starred by Wang Jie and Maggie Cheung. The content of
is roughly divided into two parts. One part is directly filming the singer's lip-syncing performance, and the other part has a simple plot.
"Green Apple Paradise" by the Little Tigers was released in 1989.
At that time, the three members "Guaiguaihu" Su Youpeng , "Thunderbolt Tiger" Wu Qilong and " Xiaoshuaihu " Chen Zhipeng were all under 20 years old. They were young, lively and handsome.
This MV focuses entirely on showing off their dancing and beauty, with almost no plot. While
was dancing, circular and square frames floated across the screen, framing close-ups of their respective performances.
Although no MV works have been produced that can make a breakthrough in audio-visual art, Taiwanese artists have already realized the potential of MVs.
In 1990, the first Golden Melody Awards had set up the "Best Single Singing Video Award" .
Zheng Zhihua , who is just emerging in the music industry, won the award for the title song of the same name from his first album "The Story of the Youngest".
The director's name is Zhang Dalong, who was later the photographer of Chen Guofu "Marriage Notice" (1998).
This MV adopts a realistic style, with documentary scenes of miners' life intertwined with the singer's interpretation.
sang to the place where the tragedy occurred, accompanied by flying soot and flying sparks.
Zheng Zhihua sat on the steps and shouted, "Almighty God, teach me how to pray."
Combined with the background of the mining disaster, it has a simple yet touching power.
We all knew it later.
After the millennium, Taiwan's music scene has flourished, taking over the youth of a generation, and those MVs have naturally reached new heights.
02
vigorously
In the 1990s, trendy MVs were quickly imitated by the mainland music scene.
But this is still a relatively simple stage.
Wang Zhiwen, Jiang Shan sang "Confused Love" from all over the world. The MV did not have much room for expression, and it was basically just the two of them walking around in the green belt.
Either it's just too much.
Na Ying 's " Seeing Flowers in the Smoke ", when he sang "Lend me a pair of wise eyes", I couldn't explain why, suddenly thunder rolled from the sky, and Na Ying turned into a lightning mother.
It is said that this unique design was thought up by teacher Zhang Guoli.
Na Ying: Listen to me, thank you.
is in the exploratory stage compared to mainland China.
Taiwan’s MV is starting a deeper change.
Combining lyricism and narrative, the MV is not only a posed photo of the singer, but also has a sense of his own existence.
The first thing that must be mentioned must be "Enlightenment" by Xin Xiaoqi in 1994.
At the beginning, the waitress at the Japanese restaurant was busy greeting the customers.
Immediately afterwards, the painting style suddenly changed. In the dark blue room, on the double bed, there was a woman lying alone.
enters memory.
A woman woke up from a nightmare and found that her uneasiness came from a painting on her bedside.
In the next shot, the painting was hung in the bathroom, and the woman huddled on the edge of the toilet, wiping it away.
Cross-editing, in front of the mirror, the woman's desperate face alternates with the joyful playfulness she once had with the man.
Everything has changed.
Next, in the bedroom, the man and the woman were speechless; in the studio, the man and his new love got along happily. In sharp contrast.
It turns out that this is a story about a woman who discovers a man’s cheating through a painting.
As the plot progresses, there are close-ups of Xin Xiaoqi singing and crying.
It is said that there was no such crying in the original shooting concept, but Xin Xiaoqi fell in love with the music and recalled the bitter past of broken love, and could not suppress her tears.
The director of this MV, Zhou Getai, was later hailed as the most "cinematic" MV director , not only because he is good at telling stories, but also because he shoots like a movie director.
He rarely uses moving shots that are common in MV shooting, instead using fixed shots and symmetrical compositions.
The figure is either in the center, emphasizing a sense of loneliness or independence.
is either balanced on both sides of the screen, highlighting a sense of juxtaposition or confrontation.
In the three-person screen, an equilateral triangle-like position will also be formed, showing a certain game state.
's extensive use of panorama, mid-range enriches the meaning of his MV.
Although the content of the shot is inseparable from the mood behind the song, if you keep shooting directly in the face, it will only accelerate the aesthetic fatigue, and it will also be suspected of selling emotions.
places the characters in space. On the one hand, it is richer in scheduling, and on the other hand, it also leaves a distance for the audience to appreciate rationally, so as not to be led away by close-ups that magnify everything.
's emphasis on light sources is also a major feature of it.
In "Enlightenment", the dark blue main light creates a depressing and melancholic atmosphere.
At the same time, the dark tones also hide many details in the environment, seeming to conceal those shady secrets.
In more life-like scenes, for example, shots of women applying paint on their faces in the mirror and reminiscing about the past, white light or natural light is mainly used.
In 2000, Malaysian female singer Leung Jingru who came to Taiwan to develop her career released the song " Courage ".
has a simple and beautiful melody and catchy lyrics. Everyone can sing the two lines "Love really requires courage to face rumors." The song
is 3 minutes and 59 seconds long, and the MV directed by Zhou Getai is 6 minutes long.
Yes.
Many Taiwanese song MVs have no music at the beginning, only the dialogue of the MV characters.
"I am Liang Jingru, who are you?"
"I am under the age of 18, a super beautiful girl in the universe."
However, even so, it will not make people feel that the MV is overpowering.
I can recite many of the narrations and dialogues backwards and forwards, and I can't help but read them out in KTV.
"Courage" MV even looks like a micro-idol drama with "Courage" as its theme song.
The hero and heroine met on the bus. The girl fell in love with the man at first sight and began to follow him secretly.
Throughout the song, singer Liang Jingru is framed by a small square screen, and together with the lyrics, they are located at the edge of the screen.
In the chorus, the director simply used louder dialogue and ambient sounds than the original singer to highlight the first small climax where the man sees through the girl’s trick, while the small screen holding the singer was completely hidden. The director
obviously hopes that the audience will pay more attention to the story of the MV itself.
In the MV, Liang Jingru is more like an intimate sister who cares about the fate of girls. This identity matches her own gentle temperament and soft voice.
Perhaps because of Liang Jingru’s voice, or perhaps because of the MV heroine Xiao Shushen being young and invincible at the time, Sir was deeply moved by this MV when he first watched it.
didn't pay attention to the story of an extramarital affair at all.
Until now, Sir still remembers the scene where the girl came to the bar where the man worked arrogantly with her 18-year-old ID card, ordering drinks arrogantly and then feeling exhausted.
In 2001, Zhou Getai directed the MV for Guangliang's "First Time", which also became a classic.
exceeds the 5 minutes and 42 seconds of the original song, making it a rare piece with a happy ending.
Singer Wang Guangliang plays a barista who has a crush on the girl played by Xiao Shushen.
MV takes the boy's first confession, the first time the two held hands, kissed, and hugged as nodes to capture the progression of the relationship.
fits the lyrics "The first time I said I love you", "The first time I held your hands", "The first time I kissed your deep dimples", "The first time you lay in my Chest".
At that time, the idea of drinking with a girl’s lip print on the wine glass had not become widespread or obscene.
I don’t know how many male viewers silently remembered this little trick, and I don’t know how many female viewers fell for Guangliang’s romance.
Every girl may have silently pronounced the name "Xiao Shushen" with a Taiwanese accent in her heart.
In 2006, Guangliang's " Fairy Tale " became a phenomenon-level masterpiece that was played repeatedly on on-demand stations everywhere, and it was also inseparable from the touching MV.
Singer Guangliang's silent, dull and infatuated appearance is fixed in the hearts of young people who grew up watching his songs through Zhou Getai's story and lens.
is also from 2006.
The throne of the number one brother in the Chinese pop music scene has been occupied by Jay Chou.
Some of his most classic MVs are also impressive with their excellent film quality.
At that time, he released the MV for "Chapter 7 of the Night" which later became a god in the hearts of fans. The song
is only 3 minutes and 45 seconds long, but director Jay Chou expanded the story into a 9-minute short film. The beginning of
MV is a common opening in movies about period stories.
Several lines of words appear on the paper, explaining the background and raising suspense.
sounded with the melancholy prelude, and at the same time added the percussion sound of typewriter .
It all begins on a cold winter night
Thin air and a blue rose are the only clues
The truth will be revealed...
This is a story that pays tribute to Sherlock Holmes.
The MV was very cool, and the way of filming the suspense story into the MV is also very trendy.
Jay Chou wears a deerstalker hat, a windbreaker, and a briar pipe in his hand, trying his best to become a great detective.
The details are full of details, such as the close-up of Jaylen flipping through the pages of a book based on plant debris in the library.
pays homage to the deductive concept of Sherlock Holmes himself who can deduce the victim's experience from details such as muddy spots.
In the red light and shadow, the truth is revealed. It turns out that the assistant Watson Yuhao is the real murderer, and the peeping brother is the one who witnessed his murder.
In the end, the great detective Volmoren realized that the murderer was around, but he did not expose him, but hid the secret.
actually has a dark ending where the bad guy is not brought to justice.
MV was filmed in the UK. Jay Chou spent NT$4 million.
He rented out the entire library for filming, rented sports cars and British police cars, and used more than 20 British extras.
The most important thing is that there is no lip-syncing shot in the entire MV, and the song completely becomes the background music of the short film.
The title of the title includes "Director/Screenwriter Jay Chou", "Editing", "Post-production", and even "Production", which seems to be the specifications of a short film.
Considering that his " The Untold Secret " was launched a year later.
This MV can be regarded as his short film exercise.
Many of Jay Chou's MVs are impressive because of their coolness. This is thanks to director Kuang Sheng, who has worked with him several times.
Kuang Sheng's most famous MV is "In the Name of the Father". The original song is about gangsters and has a beautiful melody. The arrangement is mixed with Italian monologues, soprano singing, rap, woodwinds and various strange sound effects. Outstanding among Jay Chou's works.
Director Kuang Sheng captured the legendary story of how an ordinary boy grows up to become a gang leader.
The stacking of several black and white candid photos is simple, fast, and has the feel of a spy movie.
The same method was used by the director in the later "Besieged on All Sides".
Jay Chou in "In the Name of the Father" killed countless people, but he would go to church to pray afterwards and mourn at the grave of the deceased.
Kuang Sheng is good at using interludes or sound effects without lyrics to create articles.
A high-pitched and ethereal soprano sounded in the interlude, and the camera showed the interior of the majestic church, and the music and the picture were integrated.
The sound effect of gunshots accompanied the scene where the child Jay Chou witnessed his "father" being shot.
Compared with Zhou Getai who uses fragments of life to outline a relatively complete plot, Kuang Sheng prefers to use more fragmented and symbolic scenes to collage time.
So in "In the Name of the Father", we can see the complete gangster Jay Chou of different ages through several intertwined passages.
His works are also full of details, such as the Italians’ signature gestures, which are carefully manipulated.
"Class Three, Two", which won the Best Music Video Director Award at the 15th Golden Melody Awards, is also a work of Kuang Sheng.
focuses on the bullied boy with glasses, which has certain practical significance.
He practiced table tennis skills hard and grew into a famous player. In the end, he was alone on the court and asked for defeat. He gave up the decisive goal to his opponent, which led to an unexpected ending.
A young man with low self-esteem who tried to change his destiny by "winning" finally let go of his obsession at this moment, bid farewell to the past, and gained freedom.
It can be said that Kuang Sheng’s bold and regretful ending sublimates the artistic conception of the song.
△ Xu Guanghan in the form of a cub
In 2006, when Jay Chou's "Chapter 7 of the Night" MV became a god, there was a song and dance MV that was also engraved in the minds of the audience for a long time.
comes from "Jingwumen" by time management master Luo Zhixiang .
Directed by Lai Weikang, a promotional video tailor-made for "Asian Dance King" has aroused countless hearts that are ready to move. In the
MV, the director asked , the little pig , to pass the test and show off his various dance skills.
started fighting with children on the street, interpreting the essence of street dance freestyle.
The dark purple space is the national standard Latin where the curtain surrounds the neutral tension.
On a black background, suits, sneakers, and half gloves form a neat and cool dance.
Then, under the red background, use to lock dance and to challenge the nunchuck martial arts master in another battle.
Finally, it is a chair dance that is purely for showmanship and is also the most classic.
Lai Weikang knows how to make Luo Zhixiang look more handsome, and Xiaozhu’s excellent dancing skills also complement the music, drum beats and transitions.
At this time, 17 years have passed since the release of the dance MV for "Green Apple Paradise" by the Little Tigers.
Celebrities are increasingly using MVs to market new songs, and they are also becoming more and more skillful in presenting themselves in front of the camera.
Jay Chou's rebellion, Wang Leehom 's sunshine, Tao Zhe 's affection, Mayday's poetry, JJ Lin's infatuation, Jolin Tsai 's sexiness, Elva Hsiao 's hotness, Leung Jingru's gentleness, Stefanie Sun 's intellectuality, Angela Chang's ghost horse in , Cyndi Wang's sweetness in , Fei'er 's vicissitudes, S.H.E's youthful invincibility...
Although it seems that some of them have become a thing of the past or a joke, in the late 1990s when the MV industry was highly developed, By the 2000s, Taiwanese singers who had left their names in the hearts of mainland audiences had captured the version of themselves they most wanted to be seen by the public in their music videos. When did the
03
sound painting
song MV begin to disappear from our sight?
The rampant piracy, the popularity of the Internet, the decline of one's own creativity, or the invasion of the Korean Wave?
At the 2010 Shanghai World Expo , the South Korean boy band Super Junior held a platform for the Korean Pavilion, triggering a conflict between fanatical fans and armed police. After fermentation on the Internet, the confrontation evolved into the "6·9 Jihad" and became a symbol of the second Korean wave sweeping the mainland. Sexual events.
paved the way for the decline of Taiwanese idol dramas, celebrities, and music.
Video-on-demand stations in various places are gradually disappearing, and the era when viewers can passively receive MVs by changing the channel is also gradually gone.
If you want to see someone’s MV, you have to search online, which is much more troublesome than before.
In the post-Jay Chou era, although good singers such as Jam Hsiao , Yoo-chia Lin , Li Ronghao and others have emerged in the Taiwanese music scene, it is difficult for them to reproduce their attitude of taking over most of the Chinese music scene.
Audiences who have experienced the glorious era of MV have grown up, and they no longer urgently need to find spiritual comfort from those few minutes of music videos.
Younger audiences have grown up with more subversive media methods, short videos, and a more monolithic mix of entertainment stars.
The source of listening to music is no longer radio and television, but short video songs.
Idols who came from the talent show have formed a narrower fan circle. Their songs and MV works have become exclusive for fans, and it is difficult for them to be accepted by a wider audience.
In the end, it is the aging singers who can really attract the attention of the public when they release a single or album.
Music planner Zhan Hua, who has personally experienced the democratization of the record industry towards the Internet, once said:
Why are there fewer and fewer MVs being shot now? Because the company does not encourage labels to spend money to shoot MVs from the perspective of budget and publicity, or we will consider whether the money from shooting MVs can be used to find more effective ways of dissemination.
The entire era has forced everyone to change their marketing model. This is normal, but it is also a pity.
Because MV is actually a work of art. In the era of record industrialization, there was a strong market demand for MV. MV can cultivate many excellent directors and give directors opportunities to practice their skills.
But now is the era of UGC. Anyone who takes a video with their mobile phone and uploads it to the Internet may become a hit. However, works that are really taken with care are a bit embarrassing in the current media communication environment. The current communication ecology is not friendly to MVs.
This time, Jay Chou released a new song, which once again triggered the discussion about the lack of successors in the Chinese music industry.
That year, he won the "Best Album Award" at the Golden Melody Award for "Ye Huimei". The presenter was his childhood idol Luo Dayou.
Two generations have completed the transfer of top honors, behind which is the change of public aesthetics.
The literati-style rock that emphasizes criticism, emphasis on meaning, and singing of feelings has gradually been replaced by pop music that is lighter, cooler, and more focused on the individual.
htmlThe MV for " Lugang Town " in 2082, in which Luo Dayou played the piano and sang on the stage, seemed obviously not as exciting as Zhou's story.
But what is interesting is that MV originally appeared as a promotional medium for new rock music songs, and it has also experienced the process of being promoted by pop music in Europe and the United States.
In 1975, the British band Queen shot a video to promote their new song "Bohemian Rhapsody". This is recognized as the first real MV.
The transformation of MVs from music product advertisements into an emerging TV program type began on August 1, 1981, when the American MTV channel, which broadcasts MVs 24 hours a day, was launched.
Yes, that's right, it's the "MTV" we often heard "Thanks MTV" at award ceremonies when we were kids. Once the
channel was launched, it was enthusiastically sought after by young audiences in the Western world.
At that time, the first music video aired on MTV was "Video Killed The Radio Star" by The Buggles.
"Video tapes will kill radio stars" is a true prophecy. Compared with just listening to music on the radio, people obviously prefer to gather in front of the TV, listen and watch the performances of singers.
They wore the latest fashionable clothes and the most fashionable hairstyles, and performed the love, confusion, taboo, and madness sung in the lyrics to the audience, which directly stimulated people's eyes.
Teenagers are the target audience. The main songs are rock punk or trendy music. The visuals are no longer conservative and warm, but focus on exaggeration and rebellion.
Sex, violence, oppression, unconsciousness, and death are all common images.
Those short few minutes belong exclusively to the spiritual kingdom of singers and teenagers. All the stars in the MV are declaring some kind of opinion.
Pictures have become as important a medium for song dissemination as melody and lyrics.
MV has surpassed other literary and artistic forms and has become the most cool, trendy and free representative in the hearts of young people.
This was a major rebellion. Concrete music entered thousands of households. Mass media such as television completely democratized music with a touch of elite attributes.
But MV carries the attribute of promoting songs and is essentially a commodity. It soon became a crucial part of the European and American music industry.
In 1983, Michael Jackson released the MV for the song "Thriller" (Chinese translation: "Thriller"). The full version is 13 minutes long.
involves elements of love, thriller, and horror, and also tells a story within a play, ushering in the era of MVs with complete plots.
Michael Jackson’s unbridled imagination and beautiful dance moves destined him not only to be heard, but also to be seen.
The following year, Madonna released the MV for the song "Like a Virgin" (Chinese translation: "Like a Virgin").
The short film was shot in Venice. She shows off her various looks, showing off her youth and sex appeal.
TV images spread the charm of the King and Queen to thousands of households. Their influence was invincible in the 1980s, which was also due to the prosperity of MV.
Since it is a commodity, it needs the largest audience, that is, the highest ratings.
Therefore, MVs need to capture the trend, create the trend, lead the trend, and decisively abandon the trend when young people are tired of it.
MTV radio station has been constantly changing the trend from the moment it was born in the early 1980s.
New wave, heavy metal, rap music...
MTV program producer Brian Gladden once said: "When a new generation appears, you have to find ways to package them and ways to redefine them."
Ultimately, the more revolutionary, rebellious, and non-mainstream content has to be abandoned, and inevitably the safest kitsch is reached.
From this perspective, the form of MV has been destined to reach a certain degree of "end" since its birth.
When it has lost its ability to innovate, when young people’s attention is attracted by shorter and more exciting visual content, when deified stars and ordinary people are no longer unreachable, ordinary people no longer need to watch MVs. Only then can you feel their charm.
MV has become a useless product.
However, now that the Korean wave is overseas, they will still rack their brains on MVs of male and female groups dancing.
European and American singers often create well-produced MVs when they release songs.
Perhaps, only for the domestic entertainment public who are not star-chasing, MV has truly declined.
In 2018, a MV for "Waiting for You After Class" shot by netizens won the praise of the main actor, Jay Chou.
The last century style of painting and the magical singing make people laugh.
But the sad part is that
MV can become a collective memory. It turns out that it is already a thing of the last era.
ten or twenty years from now.
Will there still be today’s MV that people will miss and revisit?
Music is still developing, especially if you look at the MV masterpieces of the Taiwan Golden Melody Awards in recent years, you will also find good works.
Music is also changing into a new form, perhaps no longer bound to MVs, but attached to videos...
There are always people who are looking forward and seeing more possibilities.
But after all, the music has become strange and distant:
I don’t know what you are listening to.
You don’t know what I’m listening to.
The same song and the same voice remain in the past.
The pictures in this article come from the Internet
Editorial Assistant: Almodovaniya
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