Li Ziqi stopped for several months, suspected of being caught in a dispute with capital

· This is the 1542 original article of Fortune Wang Hao said.

· The full text is 2700 words and the reading time is about 7 minutes. , Has been stopped for several months, plus some other news and clues, people can't help but speculate that she seems to be caught in a control struggle with capital.

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Good-looking skins and souls

It is often said that good-looking skins are the same, and interesting souls are one in a thousand.

When a person has the above two characteristics at the same time, it is very rare.

There is no doubt that Li Ziqi on the Internet is such a person.

She and her team not only showed a variety of interesting farm life, but also showed all the netizens who watched her video the image of a "fairy" oriental classical beauty.

However, as described in the legend, the gods also have seven aunts and eight aunts, as well as rules of heaven to restrict them, and they will eat and sleep.

Even if it is a god, there will be all kinds of troubles of mortals.

Recently, Li Ziqi has been very annoying.

Her video has been stopped for two months.

This woman who has more than 27 million Weibo fans and more than 15 million following users You Tube last time was when her grandma was sick. She wanted to squeeze some time to spend the last time with the elderly.

And this time, according to Li Ziqi’s assistant's explanation in late August, the stop is to better improve himself.It takes a while to settle and learn.

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rumors continued

But not long after the assistant posted, Li Ziqi posted on the social platform saying that he was disgusted.

Next, a photo of her going to the police station to report to the police was exposed on the Internet.

There are rumors that someone was broadcasting live at the door of Li Ziqi's house, which seriously interfered with the normal life of her and her family. In addition, some people cheated money under the name of Li Ziqi, and these actions were later picked up by capital.

She also released a message saying that "capital is really a good method", and then deleted it in seconds.

Next, there are countless news flying all over the sky, making it difficult to distinguish true from false.

Some people say that the capital mentioned by Li Ziqi refers to the company of Li Yapeng .

This statement believes that Li Yapeng has recently owed a lot of debts, so it is urgent to find a profitable business for investment.

and others have provided some evidence that some videos released by Li Yapeng during Li Ziqi’s stoppage, whether creative or content, or even shooting techniques, are very similar to Li Ziqi’s videos, and they believe that they are Li Yapeng's company dug up Li Ziqi's team.

Of course, this claim was quickly rejected. Li Ziqi and Li Yapeng issued a statement at the same time, saying that there is no such thing.

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broke the news to the capital

There was a big V blogger who exposed Li Ziqi's situation.

This blogger said,Li Ziqi's situation is very miserable. Because he doesn't understand the equity structure, he has suffered a big loss, and he may even fall into a situation of no income.

According to the news, Li Ziqi and Hangzhou Weinian jointly opened the Sichuan Ziqi company with 51% capital and 49% by Li Ziqi.

seems to be evenly matched.

But the problem is that Li Ziqi's intellectual property and commercial content are all under the name of Hangzhou Weinian, a capital company.

Once the two parties fell out, Li Ziqi didn't even have the right to use her own account, and her income basically relied on shareholder dividends and authorization fees from Hangzhou Weinian, a capital company.

The other party can take away the bulk of the proceeds with just a few hands and feet, and let Li Ziqi make wedding clothes for others in vain.

According to the information obtained by netizens with the eyes of the sky, this can also be proved.

Hangzhou Weinian took advantage of Li Ziqi's influence to sell various foods online, and even established the snail noodle factory in Guangxi Xingliu.

The major shareholder of the factory is Hangzhou Weinian, which has nothing to do with Li Ziqi.

In other words, when the brand of Li Ziqi is realized, the profits are all from Hangzhou Weinian.

After sorting out, netizens came up with two simple facts:

One is Sichuan Ziqi, whose 49% shares are held by Li Ziqi, is engaged in content creation and export.

Another is that Hangzhou Weinian is responsible for the commercial implementation and execution of the Li Ziqi brand.

Li Ziqi has no shares at all for the latter, and for the former, he only owns 49% of the shares with technology.

Many people on the Internet began to discuss the possible breakup and dispute between the two parties in the future.

Some people think that Li Ziqi, who holds 49% of the shares, should have a veto power against Sichuan Ziqi, but if Li Ziqi was persuaded by Hangzhou Weinian to entrust his voting rights when he was a startup company, So now we will face a situation of being pitted.

But some people think that the veto power may not be the most important thing.More important should be the gambling agreement signed between the two parties, especially the penalty clause.

Some other analysts believe that, considering that the trademarks are in the hands of Sichuan Ziqi Culture and have not been transferred or changed, then once there is a serious disagreement with Hangzhou Weinian, then Li Ziqi can find other partners.

After all, the core of cultural products is actually the creator.

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Two other examples

There are actually two other cases like Li Ziqi.

The first occurred on the famous domestic barrage website bilibili.

There is an up master who makes game videos, named Luohan Commentary. He has more than 2 million fans on station b, and the highest video playback volume is 9 million. The playback volume of any video is often around several million.

, such a high-quality UP master, once encountered a more direct method than Li Ziqi.

According to him, on June 1, 2019, the boss of his contracting company called him up to the eighth floor and offered to sign a five-year contract.

There is only a five-million-dollar liquidated damage clause in the contract, and there is no signing fee.

Although there was no physical collision or illegal detention at the time, there were verbal threats and inducements.

When Luohan went downstairs and was about to leave with his girlfriend, he was blocked by two company employees and wanted to drag him back to the eighth floor.

Luohan picked up a fruit knife at the time and scared the employees away. Only then was he able to get away, and finally remembered to call the police afterwards.

There is no doubt that compared with Luohan's situation, Li Ziqi's cooperating company's approach is more disgusting, but it still belongs to the category of "civilized man" anyway.

Another similar example occurred at station B.

In the past two years, an account and a series of videos suddenly became popular, and they were sought after by many netizens for their absurd black humor and various magical turns.

This is a series of videos posted by the account " Zhu once 's boring life".

Through many videos, he has successfully created a very successful IP, a super rich who fires employees at every turn, or sends employees to Africa, the black-hearted boss Zhu once.

The leading actor of the

video is the boss of the company, but the dubbing and director are both a person named Zhang Ce.

Two years later, Zhang Ce left the company of Zhu once and started to work hard on his own.

At that time, many people thought that it is not easy to build a good IP. As the director behind the scenes, once Zhu was separated from this golden sign, he would be nothing.

However, the facts may prove to some extent that this is an era where creators dominate.

Only a few months later, Zhang Ce created the popular square series, the most popular episode of the video, the amount of playback has already reached tens of millions.

In contrast, after losing the soul of Zhang Ce, Zhu once's video has only hundreds of thousands of views per issue, and many people in the comments expressed dissatisfaction and disappointment.

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Common problems

In the early days of short videos such as Kuaishou Douyin, anyone can shoot a piece of their daily life and participate in the creation.

But when these platforms appeared for several years, things changed.

A group of video creators with strength, expertise, and good at grabbing the audience's attention, stand out from ordinary people, and a handful of them have even become tens of millions of Internet celebrities like Li Ziqi.

even entered the eyes of many European and American video viewers.

It’s just that most creators only know how to create videos that attract audiences, and don’t know how to monetize traffic, or because of the inconvenient conditions at the initial stage of creation, they cooperate with some wealthy companies and capital.

When entertainment creators make a certain IP more and more popular, it often entails not only income and fame, but also countless troubles and disputes.

How to deal with these disputes will be a common test for both entertainment and cultural creators and capital. Who is more scarce in the end will also be revealed in the games.

But there is a problem, which may be something that many capital controllers have not thought about:

For ordinary workers, if they are dissatisfied with their boss, under strong management, they can still do their job well. of.

But for the best in the cultural industry, dissatisfaction with the boss or collaborator will seriously affect the quality of the work.

After all, what everyone likes to see is a beautiful oriental classical girl with a smile on her face walking through the farmland, rather than a mortal who is full of resentment and sees nothing pleasing to the eye.

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