666666...... The extent to which this string of numbers is integrated into our daily lives may be more thorough than Papi Jiang thought in 2016.
author | Yalin
edit | Tim
666, the homophony is "yoy", which is roughly a compliment.
666666...... This number can be extended continuously. "The anchor operation is really good, 666666; the key is at home, it is really 6666666; "Celebrating More Than Years" is really 666666..." The degree of integration of this series of numbers into our daily lives may be more thorough than what Papi Jiang thought in 2016.
In November 2016, papi sauce "Internet language into life"
666 was so popular that it even spread to the English world. In 2019, under the 666 entry in the Urban Dictionary, which contains English slang, someone added an explanation to a series of "666 is the devil's number": 666 is "hahahaha..." on Chinese Weibo
is an international friend who has a little misunderstanding of 666
The source of 666 is not well verified. The authors of the ACGN theme online encyclopedia website "Moegirlpedia" are still too cautious. Just say that "the preliminary speculation originated in the gaming circle." The two-dimensional cultural dictionary "Broken Wall" compiled by the teachers and students of Peking University clearly stated that 666 "at first praised the game anchors for their superb technology and good program effects."
Although there are "old people" in the post, I have seen someone post 666 as early as the Dota era.But more people come into contact with this word for the first time from LOL (League of Legends). In November 2019, the live video of Little Phoenix FPX winning the championship, the audience played a wave of 666 barrage.
FPX finals live video barrage
LOL entering the 10th season is now an out-and-out veteran e-sports game. In China, on September 22, 2011, Tencent’s LOL national service was officially tested.
I remember that on a very ordinary weekend afternoon, QQ pushed me new games in the pop-up window in the lower right corner. I downloaded a public beta client of LOL and closed it after playing for half an hour. I never thought that this game will affect China's e-sports in the next ten years, and maybe even longer.
Throughout the 2010s, we have witnessed the establishment of Chinese e-sports from scratch. In the end, the Chinese IG club won the League of Legends global finals in 2018, and the Chinese FPX club won the League of Legends global finals championship in 2019. This will provide a rich and colorful closing performance for the development of Chinese e-sports throughout the 10s. .
So, no matter where 666 originated in the first place, it was not until the encounter with e-sports that 666 really had the meaning we know now.
However, it is not enough to have a group of "Internet addicted teenagers". In 2010, there was another outlet that just subsided, and that was live broadcasting. Game plus live broadcast is like a combination of content and media, it's a hit. On January 1, 2014, Acfun "Sheng Broadcasting Live" officially changed its name to "Betta TV", which also started the domestic live broadcast industry.
from the beginning to the present,The game live broadcast area with the most traffic in Douyu is League of Legends. No one has ever counted how many 666s have been posted in the live broadcast room. However, Douyu gave the audience a preset barrage "hot word", the first one is 66666666.
The live broadcast room of Douyu anchor "Wuhu Dasima"
But the game is not so out of the circle. 666 truly became a national vocabulary due to Kuaishou.
The live broadcast changes not only the e-sports and game anchors, but also the way people communicate. Zhu Jingjiang, an anthropologist at the Central University for Nationalities, said in an exclusive interview with The Paper that there is no difference between live broadcast and flyover:
"This kind of impromptu payment in the middle of a certain viewing process, I think it is more. The rewards are in line with traditional Chinese theater watching, stalls, and flyovers. This is more in line with the traditions of the Chinese people."
The performers want to be rewarded, and the live broadcast anchors also want money. And flow. 666 is the cheapest reward.
Fighting fish TV, and the panda live broadcast that disappeared in 2019, the most eye-catching thing is to dig out the news of a certain anchor after spending a lot of money. In a sense, this logic of relying on big anchors to attract traffic is not much better than the live show of the YY era. And short video platform live broadcasts, such as Kuaishou, tell us that the scope and significance of live broadcasts go far beyond games and beauties.
In December 2019, shortly after the "official announcement" with and CCTV , Kuaishou published a book called "The Power to Be Seen" in CITIC Publishing House. This "seen" refers to ordinary people like most Kuaishou users. Through short videos or live broadcasts, their daily lives can be seen by more people. This kind of "being seen" brings not only "power" but also money.
Kuaishou founder Suhua ,In the preface written for this book, there is a paragraph that is particularly suitable to illustrate that the live broadcast industry in the past eight or nine years has come to a new stage, and the meaning of the word "live broadcast" needs to be rethinked.
"We found that Kuaishou live broadcast is different from other platforms. The biggest difference is that Kuaishou users regard live broadcast as part of their lives, not as work."
"I once did I saw a mother whose child was very young. After putting the child to sleep, she started broadcasting. Because the child’s sleep time is short, she can’t travel far away. She stays at home alone with the child. What she wants most is someone to accompany her Chatting. In the middle of the live broadcast, the child woke up with a cry and said, "My son peeed, I'm going to change his diaper." After the live broadcast was closed, it may have been less than 10 minutes. It seems that live broadcasts and short videos are both a way to connect with the world, as well as a way to get others’ understanding and recognition."
Kuaishou has been emphasizing the power of video, which is more real and direct , Because there is nothing to hide, it is easier to build trust between the anchor and the audience. The peasant women living in the mountains can directly show the process of making their own sausages, and the truck drivers on the highway can also find a sense of companionship through live broadcast...
666 is in the familiar slogan "Old iron, double click 666" Has a new meaning. "Old iron" is the beginning of relationship construction, "double click" is to light up a "love" to the video, and "666" represents the support for the video and the anchor.
img_
img One way; and the simplest sentence is 666,It is the most basic and sincere recognition of your audience. Kuaishou brought 666 to ordinary uncles, aunts, grandparents, and grandparents who may have never been exposed to e-sports; 666 also truly "out of the circle" through them, becoming a symbol of the times.
Kuaishou will be on the CCTV Spring Festival Gala in 2020. This is undoubtedly the mainstream media’s official acceptance of the "666 culture", and it is also CCTV’s concern for ordinary people.
Since entering the era of mass media, people thought that they had abandoned the "rewarding" and "applauding" on the street until the live broadcast put the audience in front of the video creators again, "forcing" them to re-recognize their audience , Re-examine your creation.
The history of 666 is not over yet
It also has an "external history" in Taiwan. The development of the Internet industry in Taiwan is half a beat slower than that in the mainland, just like the werewolf killing craze that has ended in the mainland. Currently, Luo Zhixiang is being promoted in Taiwan by and Luo Zhixiang .
The "Wolfman Killing" program that is popular in Taiwan
is not just imitating programs and industries, the "live broadcasters" in Taiwan even borrowed Internet language such as 666. However, there was a man who succeeded in making Taiwan's live broadcast room "surpass" 666 to 777. He is the famous Taiwanese League of Legends anchor "Tong Shen" Zhang Jiahang.
Tongshen is one of the most popular Taiwanese League of Legends anchors on the live broadcast platform twitch. A man who often plays games shirtlessly, is named "Tongshen" because he is good at hero "barrel".
On March 12, 2016, he told the audience in the live broadcast room, "Don't call 666 anymore, call 777...because I prefer the number 7.
"Tong Shen" proposed 777,The birth of a "prefix"
Tongshen probably didn't expect that, he said casually, it actually made his live broadcast room full of 777. The full screen of 777 has also become a unique scenery in the live broadcast room of Taiwan, and even the live broadcast room of the beautiful broadcaster has people who are happy to brush 7777777...
spread to the 777777777 in the live broadcast room of the female anchor...
A mainland netizen "strayed into" the live video of Tongshen on YouTube, saying that it was difficult to understand how to use 777 in Taiwan: "What does Taiwan's 777 mean? Isn't it just because you want to be different from the mainland... I feel a little bit different." Contrived..." The popularity of
666 is itself a change in the medium of communication between people. The reason why papi sauce said a series of 666666 makes people feel funny because they were spoken, not typed on the screen.
666666…… is a daily expression dedicated to network platforms. Compared with 23333..., hahahaha..., etc., they are all the easiest to enter and express the most straightforward, none of them.
666, why didn't its homophone predecessors, PLMM, GG, etc. disappear on the Chinese Internet?
Because the blogs and BBSs that carry PLMM and GG have disappeared from the post-00 world, there is no carrier medium, and these past network "new words" are gone forever. The live streaming behind 666 has not been replaced by new media. Even in the 5G era, with faster internet speeds, we may move towards HD live broadcasts and national live broadcasts. In the 2020 era, 666 may further "out of the circle."
AWSL ("Ah, I am dead."), is the newest successor to the 666, but it can't really replace it. On December 4, B station released data,AWSL became the top of the annual barrage, and the users of station B posted 3.29 million AWSL times throughout the year.
AWSL can express happiness, joy, and excitement that cannot be expressed in words, but it cannot replace the simple and direct verbal "reward" effect of 666. In the immediate and direct interaction between the viewer and the anchor, there must be a simple but straightforward interactive word like 666. Even if there is no 666, 777 must be invented.
Six days later, on New Year’s Eve, Nigmat will be on the Spring Festival Gala stage and say to the national audience, "Old irons, double-click 666"?
"Kaishou" defeated Ali, Pinduoduo , ByteDance, and became the exclusive interactive partner of the 2020 Spring Festival Gala. This means that Kuaishou will send interactive red envelopes to the people of the whole country on New Year’s Eve.
On the evening of February 18, 2015, when WeChat Pay distributed red envelopes to people across the country, "Kai Shou GIF" had only been renamed "Kai Shou" for three months. Now, Kuaishou has grown into a giant with more than 300 million daily active users, which can be listed in the news with BAT.
Imagine if Nigmat said "Old iron 666, light up the red envelope", what impact will it have on the Spring Festival Gala culture for more than 30 years?
Maybe there will be no shocks, or maybe these shocks have already happened.
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