nickname is extra! A new channel that can rival the official account in size is here! It is the video account of WeChat's strong launch. After a year of preparation, in 2021, it has become an eye-catching "star product".
The video number is backed by the WeChat tree. If creators missed the official account in 2012, then don’t miss the video number in 2021! Even if the creator can't be a KOL, can't he still be a KOC?
What is the video number
Although the video number is named after the video, the content in it is not just the video. Users who have passed the application can upload videos or 9 pictures within 1 minute. There is almost no threshold for applying for publishing qualifications, and both institutions and individual users can apply.
In the video account, the user can directly forward the content in the Moments of Friends and WeChat chat scenes, and can also see the comments of strangers.
Video Number Creation Guide
1. Nickname
A good nickname can let users remember you quickly. There are three elements in naming: simple and easy to remember, avoid repetition, and stand out.
2. Avatar
A true, personalized, and brand-named avatar can make people recognize you better. It is not recommended to change your avatar frequently. Remember that using a celebrity avatar in the video account is equivalent to infringement.
3. Background image
The default matching size of the background image of the video number is horizontal. If your picture is not horizontal, the complete picture can be displayed after pulling down.
The recommended size of the video header image is: 1080*945 pixels (Android phones); 750*750 pixels (Apple phones).
video number content upload tips
1. Picture type
video number upload picture content, no more than 9 pictures, no more than 5M for a single picture, manual page switching is required, and the cover defaults to the first second content of the video, so The first picture must look good.
2. Video upload size
video number Video upload size: 1080*1260 [vertical screen] or 1080*608 [horizontal screen],The vertical screen will be cropped.
3. Duration
Within one minute
4. Copywriting
can exceed 140 words, and more than three non-blank lines (60 characters) will be folded.
5. Cover title
When uploading the video number, be sure to set the cover title. If the first frame of the video does not have a title, you must ensure that the first frame of the video contains content, otherwise it is easy to appear a black cover video.
6. Links
The extension link of the video number can carry the link of the official account article.
7. Comment
If the author replies to the comment area, two items will be displayed on the homepage. After the author closes the comment, the user can still see the number of comments, but the comment information will be hidden and only the author can view it.
Video number operation minefield
1. Recall and release qualifications
No content posted for 3 days, certification status does not match, posted content does not match the application materials, and other people's content may be recalled by the platform.
2. Violating content
The content of the resume, user name, user avatar, and homepage cover that has been drained to other platforms will be identified as violations by the platform. The introduction, user name, avatar, and cover image may all be cleared.
Diversion, increasing fans, making money, adding fans, etc. are all sensitive words.
3. Blocking
Comments in the comment area to guide users to like, follow and drain will be officially blocked and deleted.
4. Infringement
The platform encourages originality, and users can report any infringing or illegal content. Publishing non-original videos may be risky.
Concluding remarks
At the official video account event in September 2020, WeChat officially stated that “video account is an important link section for the closed loop of the WeChat ecosystem.” The WeChat ecosystem’s traffic cycle has been set up, and new outlets have been opened. The creators have not acted quickly,Enter the video number and seize the high ground!
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