Source: CITIC Publishing (ID: citicpub)
How deep is the obsession with barrage among young people?
According to official statistics, has more than 2.2 billion barrage at station B in 2020, 800 million more than last year.
This is the result of every B station er working hard on the keyboard.
is approaching the end of the year. Station B also counted the top 5 barrage of the year. Among them, "Yeh Qinghui" and "sweetly beat the crowd" with 5.24 million, which won the top spot of this year's barrage.
UP main "Tianqi only sells 998" video "My World Funny Three-person Roller Coaster"
is one of the videos with the most "Yes Qinghui" barrage (Picture: Bilibili)
In addition, "Go Wuhan" Barrage words such as "Inner Taste", "Double Chef Ecstasy" and "No Matryoshka" were also selected as the top five barrage of the year.
(picture: station B )
announced that the annual barrage is the tradition of station B.
From "囍" in 2017 to "real" in 2018 to "AWSL" in 2019, station B, as the base camp for young netizens' self-made words, has increasingly penetrated into everyday language.
If you are a senior station B player, you should have a deep understanding:
watching the video at station B without opening the barrage is like drinking soup without salt, dull and tasteless.
Interesting souls on the barrage
The good-looking skins are the same, with hundreds of thousands of interesting barrage. The
barrage is like an old godmother, you see two different works when you open it or not.
This is the consensus of every screenwriter at station B...
According to the survey data of the China Youth School Media, at station B, the user’s favorite type of barrage is "subtitles" and other functional barrage.
is followed by interactive types such as "tucao" and "stalking", comment type, and carnival types such as "famous scene punching". These types of
are often encountered when we play the show.
When Agarwood cried heartily about how to beat his uncle, netizens taught the skill " kiss kiss, I suggest you go to the first month to get your hair cut ", one sentence makes people forget love and hate hatred.
When Yazi cried and called out the names of 5 good friends, and I was about to cry because of the sad atmosphere, a sentence "Happy New Year to you" on the barrage instantly made people break the work.
When Conan introduced his name as Kudo Shinichi, a row of empty ear "drum washing machine" made people play.
When Liu Bei, Guan Yu, and Zhang Fei betrayed their brothers, they might not have thought that they would be punched in as scenes in the future.
When I saw a coffin with the word "Fu" in Lin Zhengying's ghost film, before the weird atmosphere condensed, someone suddenly issued a "sweep out of professional blessing", which made people breathless with laughter...
You never know at which moment a stranger on the other side of the world will hit your point.
Of course, not everyone likes to chase drama to open the barrage.
According to the "Barrage Language Research Report" released by the Public Opinion Monitoring Office of People's Daily Online, nearly 40% of people do not like to open barrage because barrage obscures the screen and affects the visual experience. More people tend to live interaction.
In addition to watching dramas at station B, there are people studying at station B.
According to NetEase Digital Reading statistics, in the past year, the number of people who used station B to watch learning content has approached 100 million.
(Photo: NetEase Digital Reading)
Someone was watching Luo Xiang at station B, learning "a little knowledge of criminal law every day".
, a well-known law professor, why was he suddenly murdered in a wind critic?
Someone watched at station B using the knowledge of the second grade of elementary school to solve the problem of "can potato chips fall on the ground".
Is it so difficult for the second grade of elementary school? The knowledge zone of
B station is too wild.
This really changed Ashin's view of station B. The strange postures have been added!
However, you think that the barrage is innovation, but it is retro. If
regards the video as a kind of text, the barrage is the comment or annotation made for its specific content interspersed in the text.
is more blunt, barrage is an "annotation" of the video.
makes comments. That is a traditional skill in our country. Take the famous literary critic Jin Shengtan as an example.
He is not only a barrage expert, but also annotated and commented on "Water Margin" and "West Chamber", and he is also a very good UGC creator. Because he was dissatisfied with the ending of "Water Margin",
"cut down" all the content after the seventy chapters, forming a brand new version of "The Fifth Talented Scholar of Guanhuatang in Water Margin".
and its sales exceeded the original. In the nearly 300 years of the Qing Dynasty, most of the popular "Water Margin" on the market was this book, and there was a great rhythm of "fighting to death the official". The "annotation" gene engraved in the bones of
allows many people to know how to operate the barrage without a teacher.
Why does the barrage
only exist in China and Japan? The
barrage video first originated in Japan.
On December 12, 2006, Niconico, a Japanese video website based on ACG culture ("two-dimensional" culture), created the first barrage function. Its biggest feature is that it allows viewers to send comments to the server and video while watching the video. Play synchronously. The online function of
has given “two-dimensional” culture lovers an unprecedented sense of participation at the same time. The
website has only been online for two months, and the number of bullet screens has exceeded 10 million, and the number of video views has exceeded 100 million.
But at that time this form of review was called coverage review .
Later, in the "Powder Snow" MV submitted by a netizen with the signature "chiborin", there were a large number of comments covering the video, forming a bullet screen similar to a shooting game, which was pointed out by the audience and vividly called "Barrage" . The rapid rise of
Niconico has brought inspiration to our country's video websites.
In June 2007, Acfun (station A), which also focuses on ACG culture, was launched. In about half a year,
has become a base for domestic ACG cultural enthusiasts. At the same time, it has also cultivated the first batch of people who are skilled in the use of barrage technology and barrage as a carrier for creation.
In June 2009, Xu Yi, who enjoys a certain prestige at station A, created Mikufans, which is also based on ACG culture, and was renamed Bilibili (station B) in January 2010, becoming the second domestic barrage video after Acfun website.
It is worth mentioning that even the "small TV" logo of station B is similar to Niconico.
In addition to station B, many mainstream platforms in my country have also developed barrage functions, but because the core of barrage videos is the cultural content of the two-dimensional, other video sites have not formed the phenomenon of smashing the circle like station B.
People’s Daily Online Public Opinion Monitoring The same "two-dimensional" cultural gene in "Barrage Language Research Report"
has allowed the rapid development of barrage culture in China and Japan.
Someone must ask at this time, is there no "two-dimensional" circle in western countries?
has, but the circle is very small.
The "ACG" cultural circle has a great feature, that is, it has distinctive oriental culture and oriental aesthetics. Therefore, the acceptance of Japanese "ACG" culture in China and East Asia is much higher than that of the West.
In 2019, the number of Chinese pan-two-dimensional users reached nearly 400 million.
(Picture: Qianzhan Industry Research Institute)
In addition, barrage is only popularChina and Japan, but not popular in Western countries, may also be related to the difference in comedy culture.
has similar comedy cultural forms in China and Japan: cross talk and "mancai" .
The Japanese "mancai"
in cross talk is divided into holding and teasing, which corresponds to the spit and foolishness in "mancai".
We can understand the content of the video as teasing, while the barrage is to invite netizens to spit out and become a fan.
In this way, barrage and video together constitute the whole appreciation.
The most popular forms of humor in Western countries are mostly talk shows, Stand-up or Comedy performed by one person on stage.
On mainstream platforms, people are also used to separate comments and videos.
They put comments in the sidebar, providing users with the possibility of communicating online comments, but the screen and comments "do not interfere with each other."
Twitch (Picture: Zhihu@TATSUMI)
Why do young people like to post barrage?
British sociologist Anthony Giddens once proposed the concept of space-time separation and "out of domain".
As far as time and space are concerned, time and space in modern society are reorganized in a new way, so that the conditions for connecting "presence" and "absence" are completely different from traditional society.
can join at any time or leave at will. The virtual synchronicity of the barrage happens to be a typical example of "space-time separation".
It allows the audience to enjoy the instantaneousness of the barrage and have the same focus in front of the camera at the same time as the audience in a different time and space.
No matter what year, month and time, as long as the barrage is swiped up, there will be an atmosphere of "the end of the world together at this time" and the satisfaction of the ceremony of "joining the grand event" .
In this virtual social space, you can find resonance with anyone and anything. In addition to
, the reason why young people like to post barrage has one of the simplest needs: happy .
British psychologist William Stephenson’s mass communication game theory believes that:
has a kind of communication that does not have the characteristics of information dissemination, and it has only one purpose in itself, which is to bring people happiness.
young people use the form of barrage, parody, comic interpretation and rebellious deconstruction of the classics, which is pure consumption and play. Z1z continues to spread happy games while gaining the thrill of the game.
This is also one of the reasons for the explosion of barrage on video sites. Z3z
Baudrillard, a French postmodern theorist, believes in the book "Consumer Society": consumer society is a social model centered on commodity consumption, and our entire cultural system is built on consumption.
Therefore, our consumption behavior is not based on the use value of commodities, but pursues the symbolic meaning behind the commodities.
is like we know it is a bad movie, but we still watch it, but just to feel the happiness behind the bad movie.
It seems that barrage saves bad movies. There is a certain scientific basis.
In short, consumes their products to achieve our goals.
[If you find it interesting and reasonable, welcome everyone:
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