"From Why Start" Taipei Book Club's last "Entrepreneur Reading Day" in 2016 was held on December 29, 2016 at the "Zhanna" Cross-Strait Commercial Center, Songjiang Road, Taipei City.
is guided by Sun Guocai, who has the highest popularity index of , the chief consultant of Microsoft, and the lecturer of the Taipei branch of Japan's Ohmae Academy.
Taipei Book Friends President Zhang Lusheng specially invited meditation master Wu Wenchen and IoT expert Wu Dongming to give a special speech.
Participants include: Gao Changtai, senior consultant for cross-strait enterprise resource integration, Dr. Xu Yan from the East Sen Strategic Development Center, Yan Art New Ink Painter Yuan Zhenqun, Pier Carden Brand Authorization Zheng Dengmao, Straits Youth Innovation Industry Think Tank CEO Tan Shiping, and Love Health Health management planning Wang Chaowei, Huanan Bank senior financial management Wu Xiumei, Campbell Electronics' former Thai factory manufacturing supervisor Zhang Guangzhong, Free AD Wifi store alliance consultant Chi Weizhi and other 34 business representatives signed up to participate, set the record for the most attendance of the book club.
Sun Guocai shared the article "How to See How Intensive Transformation Actions From the Principles of the Golden Circle", emphasizing that "why" is belief and the source of disruptive innovation. Therefore, when we consider issues, we must start with the "why" rather than the "what". He also added the article "Zhou Peng: The Golden Circle Rule of Joy City" to supplement the application of the Golden Circle Rule in commercial real estate. He said that the success of Joy City’s business model is not an ordinary business method, but a mental method, a business feeling that combines rationality and sensibility. According to Sun Guocai's analysis, Joy City started from WHY, and the HOW and WHAT derived from it became natural. Zhou Peng does not have the urgency of quick success, data, assessment, and indicators of ordinary enterprises. Instead, from a human perspective, he combines natural, ecological, technological, and artistic scenes from a desired lifestyle to create a relaxed, free, happy, and leisure Commercial shopping space, this is a kind of commercial sentiment, and it is also a model of the complete sale of with the golden circle. Dr. Xu Yan, deputy general manager of the Strategic Development Center of Dongsen Group, expressed his feelings about business. He shared 30 years of workplace experience and said that as long as a company is engaged in sales activities, as long as the "why" is clear, the rest is simple. In addition to the most important business model for successful entrepreneurs, must have ten key elements .
First, you have to have expertise. It is difficult to succeed if you only rely on your mouth and luck;
Second, you have to have ideas that are different from others, which not only meet the needs of consumers, but also be unique;
3. It is a partner, the era of fighting alone has passed, and now it is the era of group warfare;
fourth is to understand the market, that is, to have the concept of a trend, and to be ahead of the trend;
fifth, to understand Related laws and regulations;
sixth, have financial resources as back-up;
seventh, do not give up willpower;
eighth, willpower;
ninth, still willpower;
tenth, is providence. The reason why Xu Yan put his financial resources on the sixth place is that if there are no first five, there is no need to waste money. seventh is willpower not to give up halfway, eighth is willpower, and ninth is willpower , because it is very important, so I have to say it three times. The tenth is Providence, he said, the older you get, the more you believe in Providence. The so-called conspiracy depends on people, and success depends on heaven. Who would have thought that there would be a financial turmoil in 2008? Who would have thought that the SARS virus almost destroyed Taiwan’s leisure industry that year, so in addition to the first nine items, one must trust God’s will to succeed in business. Z2z
Xu Yan said that he studied more than 2,000 start-ups in Taiwan, and the real success was less than 1%. To succeed in your business, you must first write down your business plan, where the market is, where the income is, what your budget is, and how much time it will take to earn back the capital. Although big data can be used for precision marketing, if the business model is not known, Don't waste time and youth. He said that if the business model is written, it will not succeed, and if it cannot be written, it will definitely not succeed.
In the lecture section, the group advocated that Lu Sheng invite meditation master Wu Wenchen to talk about energy medicine. He believed that the universe is full of various energies. "Qi" is a kind of energy, and human kindness is also a kind of energy, the vibration of kindness energy. The frequency even has a therapeutic effect. He also demonstrated the creation of aura on the spot. It is strange to say that when the book friends close their eyes, they all have the feeling of anger. somePeople's originally stiff shoulders have loosened because of this. Wu Dongming, chairman of
Guangying Technology, gave a speech on "Cloud Access Control Entrepreneurship Platform". He said that this is the era of logistics networks. Anyone who has application creativity in the fields of technology such as networking, sensing, satellite positioning, and intelligence can easily start a business. For example, combining drones and sensors can form an environmental company Monitor river pollution; combine satellite positioning, wireless transmission, and sensors to produce smart watches, establish health management centers, etc. Wu Dongming holds 30 invention patents in the field of communication transmission security, and can provide entrepreneurs with professional and guaranteed customized services.
Deadline: Taipei branch has the latest news that it will officially announce the establishment of the Golden Circle Entrepreneurship Academy in March. Congratulations.
