in 2020, many blockbuster movies that have been stubborn for a year are geared up. As a result, only " bomb expert 2" became a dark horse at the box office. After three days of release, the box office exceeded 500 million, and it became a crowd. Top ten at the annual box office. While the box office of this movie has soared wildly, everyone also discovered a very strange phenomenon. There are actually many selling points in this movie, such as Ni Ni’s beauty and acting skills, , Liu Qingyun, and Andy Lau’s collaboration again after 18 years. , If you want to comment, these are all highlights, but in publicity, why is there such a strange situation, the entire network is eccentric and only uses Andy Lau to repeatedly hype?
characters are more likely to arouse the audience’s curiosity.
First of all, the former bomb disposal expert played by Andy Lau in the play is not a completely positive character. His potential to be reversed at any time makes the audience once watching a movie. The meaning is difficult. While sticking to his beliefs, he was spoofed by society with unkind intentions. His hatred of society originated from a sense of responsibility for protecting society. Such highly controversial and highly contrasting characters can easily arouse heated discussion among the audience, and are more interesting than Liu Qingyun and Ni Ni, who have always been positive. Although many audiences know that there are three protagonists in the play, once they enter the play, they are the only one paying attention to Andy Lau.
and in the whole movie, Andy Lau's stunts are used the most. This detail is also the easiest to arouse the audience's curiosity. How the realistic stump was filmed, he doubts his own identity, this problem is far more The emotional entanglement between him and his ex-girlfriend is even more curious. After watching the shooting highlights, everyone also admired Andy Lau's professionalism even more. People who are almost 60 years old wrapped their feet in green cloth and knocked their prostheses with their knees. The violent ups and downs of the running made people watch It hurts, it's too easy to get a good feeling and shows positive energy.
fan team is awesome
Compared with Ni Ni and Liu Qingyun, Liu Tianwang's fan team is stronger, more powerful, and has a larger base. In fact, Ni Ni also promoted on her social platform, but when Ni Ni was released in "The Hurt Dismantle 2", two other works were also promoted at the same time, so two-thirds of the popularity was lost. Liu Qingyun has always There are few conversations and little interaction with mainland fans. In comparison, of course, the publicity topic is to give Andy Lau the most with less effort.
Andy Lau has been in the entertainment industry for more than 30 years, and his fan group has become a model in the industry. This organization with branches in Shanghai, Taiwan and Hong Kong is extremely united. Whenever there is publicity, it will respond. Even if fans from other countries want to participate in publicity, Helplessly, but the fighting power of Andy Lau fans. Moreover, his fans cover a wide range. Many people in the entertainment industry were fans of Andy Lau before debut. For example, Jia Ling never forgets to cut her idol wherever she goes. The film party has such a strong publicity connection, so you don't need it for nothing.
Coincidence
As the saying goes, there is no coincidence, and Andy Lau became the main propaganda role of this time. Some coincidences are also very interesting. Everyone has known that Jia Ling is a fan of Andy Lau, and her tragic history of chasing stars is well known. Andy Lau caught every stalk that Jia Ling threw in the air, and responded by showing love, throwing out the olive branch of cooperation, etc., so that Jia Ling's flower branches were trembling, and his heat was hot and hot. At this time, the new film was launched. It’s not surprising that the film side uses him as a tool to repeatedly hype up the eyeballs.
