How does
filter the intrusion of bad information, protect the healthy growth of young people, and promote the healthy and long-term development of the Internet audio and video live broadcast industry? On the morning of December 2, the "2020 Audio and Video Live Green Content Ecological Co-construction Summit" hosted by the Southern News Media Group and undertaken by the Southern Metropolis News was held in Beijing. The government, experts, platforms, media and other representatives from all walks of life talked about the industry. The pain points, experience and development management direction of content ecological governance.
AI intelligent recognition + manual real-time review
Nandu Big Data Research Institute Network Content Ecological Governance Research Center researcher Zhang Yuting released the "Network Audio Social "Soft Porn" Infringement Risk Research Report". The report selects 25 online audio social platforms as samples. Based on the research data and real cases in 2020, the report analyzes the risks of content violations, public opinion tendencies, and minor protection risks in current online audio social behaviors, and combines them with Nandu Observe and study by experts, and put forward reference ideas and feasible suggestions for the ecological management of industry content.
Regarding the promulgation of the "Regulations on the Ecological Governance of Network Information Content", Zhang Hongsheng, director of the Institute of Culture and Economics of Communication University of China, believes that the current concept of pornography is relatively vague, and there are difficulties in establishing judgment standards. Judgment standards and policies at the national level cannot fully cover everything, and there is the possibility of being exploited. He said that enterprises can incorporate more possibilities into the judgment criteria through the continuous enrichment of databases and the learning of artificial intelligence. Wang Zhenhua, chief risk control officer of NetEase CC live broadcast , believes that the current platform mainly uses mobile phone numbers to bind users to "weak identification", and considering the restrictions on the authority to collect user privacy information, the platform has not yet activated the strong user identity information. Recognition measures, such as face recognition.
He suggested that in terms of content output, we must eliminate illegal content at the source and encourage anchors or guilds to produce high-quality content. Expose high-quality content through algorithm recommendation and sink low-quality content. In terms of content dissemination channels, artificial identification is carried out based on the preliminary identification of AI algorithms, and audits are strengthened to prevent the dissemination of illegal content.
“NetEase CC has always been very concerned about the healthy growth of young people. As a platform, we have always been resolutely cracking down on pornographic-related information.” Wang Zhenhua, Chief Risk Control Officer of NetEase CC Live, as the representative of the Internet platform, shared the development of NetEase with reporters from Nandu. Adults’ experience in protecting and building a green network environment.
is a large-scale game entertainment live broadcast network platform. NetEase CC has more than 280 million users, more than 40 million monthly active users, and more than 200,000 signed anchors. With the continuous growth of users and the increasing difficulty of supervision, how does NetEase CC face the "soft pornography" phenomenon of online audio and video that has a negative impact on the growth of young people? Wang Zhenhua, Chief Risk Control Officer of NetEase CC Live, said that NetEase CC has been resolutely cracking down on pornographic information. In terms of pornographic information, NetEase CC has adopted a comprehensive management model of "AI image intelligent recognition + efficient review mode + manual real-time review". And continuously optimize the self-developed pornography recognition model, which effectively combats infringements on teenagers.
Set up a risk control team + develop a supervision plan
It is understood that the NetEase CC platform has set up a professional risk control team, formulates a professional platform risk supervision plan, and uses advanced technical supervision methods to quickly and massively screen, find, and punish platform violations Content; At the same time, it provides an in-end report portal and a customer service complaint portal: users can report violations at any time while watching the live broadcast room. The platform is equipped with a 24/7 review team: real-time monitoring of user content and timely punishment of users who violate the rules.
Aiming at the supervision of video live broadcast, NetEase CC independently developed AI image intelligent recognition models, such as pornographic models, gun models, etc. The video stream uses real-time quick screenshots to generate live snapshots in real time, and the AI image model recognizes them. If high-risk violations are found Content, the system will directly conduct intermittent streaming of relevant live broadcasts, and manual review of all other risky content, without letting go of any violations.
For audio live broadcast supervision, the platform uses speech-to-text technology to process all the speech content in the live broadcast room, and then the translated text is screened through the sensitive font database.
On March 28, 2019, the State Cyberspace Administration of China guided and organized short video platforms such as Douyin, Kuaishou, and Volcano Video to pilot the youth anti-addiction system , aimed at prevention and interventionTeenagers are addicted to the Internet. Some observers pointed out that from the current effect, the "youth model" is useless, and bad information content is spread by guiding netizens to jump between different platforms, avoiding platform supervision. How feasible is the optimization of the youth anti-addiction system and the cross-platform anti-addiction mechanism? According to Wang Zhenhua of
, NetEase CC has been building a complete set of protection systems for minors since 2005. The system has reached a new level in 2019. It launched the anti-addiction system for minors and upgraded the "Internet Parent Care Platform". The youth model was launched on the live broadcast platform, and a special juvenile guardian team was established to further strengthen the solution ideas of active service. The platform’s role as a youth model relies on the platform’s identification of user information. However, due to concerns about excessive collection of the personal privacy of users (including young users), the platform’s association with users’ personal real-name information is currently It is mainly focused on mobile phone number authentication, and mobile phone number recognition is weak recognition, and it is difficult to accurately locate and identify young users. The
youth model is only one of the guiding methods. The guidance and supervision of youths is not only the government and enterprises that need to work hard. Parents, as the direct guardians of their children, also need to stand in the front, play an active role, and guide the children to understand and understand. Use the Internet to help children choose the appropriate online content for their age.
At the same time, the NetEase CC live broadcast platform actively cooperates with relevant departments such as the Cyberspace Administration of China, the Public Security Bureau, the Procuratorate, and the courts to actively report the overall thinking, work objectives, development progress, etc. of minors’ online protection, earnestly listen to guidance and suggestions, and strive to advance the future. Internet security protection work for adults.
teamed up with local regulatory authorities to create a green network ecology
created a green and healthy Internet growth space for minors, which has gradually become the consensus of the society. During the handling of the case, the prosecutors in Guangzhou found that many minors were affected by violence and pornographic information on the Internet, which caused illegal crimes such as robbery and indecency. There were also minors who suffered online fraud and sexual assault due to lack of vigilance. . The issue of minor cybersecurity requires the whole society to jointly promote governance.
On September 1st this year, the public welfare live video column "Little Law CC Classroom" jointly created by the People’s Procuratorate of Guangzhou and Netease’s CC live platform "Positive Energy" channel was officially launched and held the opening ceremony. Guangzhou Procuratorate and Municipal Justice Bureau , Municipal Education Bureau and other functional departments attended the launching ceremony to jointly build a youth cyber security legal education system.
It is understood that in order to break through the limited coverage of traditional rule of law courses, the Guangzhou Procuratorate and NetEase CC live broadcast platform jointly established a youth cybersecurity rule of law education base, creating a "Internet + rule of law course" model, and giving full play to the "Little Law" of the Guangzhou People's Procuratorate. The faculty advantage of the "No." publicity group and the technical expertise of NetEase's CC live broadcast platform have achieved full coverage of the rule of law course "offline-online". The rule of law courses on more than 20 topics created by "Little Law CC Classroom" will be launched in the coming year, creating high-quality "unchecked products" and high-quality education courses for minors.
In the public welfare column "Little Law CC Classroom", the procuratorate selects outstanding law preachers, develops and designs excellent rule of law courses, assists in the production and promotion of the NetEase CC live platform, and updates regularly in conjunction with the implementation of the Civil Code and Constitution Day. The rule of law courses on different topics. In addition, the Municipal Procuratorate and NetEase will also hold off-line minor legal education forums, lectures, case sharing sessions and other activities from time to time. Through the NetEase CC live broadcast platform, the effect of law popularization will be expanded, and all parties in the society will be mobilized to jointly build a network. Green ecology.
Text: Wu Guangyu Plate making: Zhu Lin Zhang Ling Liu Junwen
