Not long ago, Dayi's son got married, and the object was a beautiful and fashionable little girl. For a while, the Internet exploded. Netizens speculated about the girl’s background. Some said it was the daughter of the richest man in the village, or it was a nurse in the hospital. Many people agreed that this girl must marry Dayi's son for money. I don’t know why
. I only know that since his son’s marriage, Dayi’s popularity has been "rising". A few days later, his daughter-in-law Chen Yanan registered a certain account, and the live broadcast sales were in full swing for a month. It harvested 3 million fans.
It’s just that the fire burns quickly and goes out quickly.
In two months, the number of fans has been 3 million, and there is no growth trend. The last work also stayed half a month ago. With
backed by the big tree like his father-in-law, why did Chen Yanan have such a difficult path to become an internet celebrity?
In a word, there are fewer people watching the excitement and more smart people.
The reason why Chen Yanan was able to harvest so many fans in the early days, most of them were people who watched the excitement, if you say that the fans of Da Yi brother, that is very few.
A young man who is not outstanding in appearance, even a bit dumb, married a fair-skinned and stylish young lady, do the two truly love each other? How long can this marriage last? Many people just clicked in and took a look because of the "curious" mentality. To put it plainly, so many fans are actually paying attention because of curiosity. To put it simply, they are just watching jokes. This marriage is full of controversy, so it became a topic, a hot spot, and a large number of netizens watched.
just look at it, and you will find that the play is not wonderful, so people gradually dispersed.
Chen Yanan is so popular because she wears the aura of "brother father-in-law", but she doesn't have any popular works or selling points.
can see in her previous works that she is unclear about her own position, and she still posts short videos from her parents. If she reads too many ordinary life records, she gets bored. The interaction between
and her husband Zhu Danwei is not as sweet and greasy as the newlyweds, but rather unfamiliar and unnatural. The husband is not very relaxed beside her. Holding a small hand is also so restrained. This kind of couple interaction is obviously You can't circle fans.
Furthermore, the couple’s live broadcast debut was too fast, and the “money-making face” was too obvious. The young couple didn’t even know the products they brought, and just sat aside as a tool and rented the live room to Other anchors and merchants, such "hands-off the shopkeeper" behavior is disappointing. The content of
was empty and unattractive, and the interaction between husband and wife was unnatural. Coupled with the live broadcast overturning the car, Chen Yanan's fire burned for two months, but after all, it was gone.
She is too eager to monetize her traffic, and she hasn't systematically thought about what kind of "personal settings" should be used to solidify her fans after becoming popular, so that fans can trust them, and she has never thought about it systematically. As everyone knows, the identity of "brother-in-law and daughter-in-law" will attract curious eyes to her, but it will not attract the attention of consumers.
Internet celebrity economy and live streaming have been popular for so long, and audiences have become smarter. Coupled with various live broadcast rollover incidents, consumers' trust in online celebrity live broadcasts is decreasing.
used to be "people leading goods", now it has become "goods leading people". What everyone values more is a good product with high cost performance. The reason why so many people follow Wei Ya Li Jiaqi to buy things is that they believe in their selections and believe that the things they buy in their live broadcast rooms are more favorable. In the final analysis, they still look at the "goods"!
and those who are still immersed in their own fans, feel that there are fans who sell everything they pay for, and they are only looking at realizing but not strictly controlling the products. It is only a matter of time before they disappear.
