Among the unique buying culture of Hermes, there is a very interesting one: distribution.
Many people are now sharing the experience of buying bags with 0 distributions on the Internet. This kind of thing is really unacceptable, and if you wear a Hermès full diamond bracelet or carry Himalayas in, you can’t hold what bag you want ? For most people, they can only distribute goods obediently.
In fact, Hermès is not really purely for bundling sales, and is unwilling to sell packages separately. It is just because the production of pure hand can not meet the increasing demand. In order to distinguish the quality of customers, it requires a small number of Birkin They can give the "best customers" in the heart of Hermès. They have established a strict screening mechanism, and this set of mechanisms has gradually evolved into distribution.
There are two kinds of regular distribution, one is the store distribution on the spot, as long as you buy enough, you can basically take your favorite bag, try Bailing. The disadvantage is that the ratio is about 1:1.1-1:1.15, and the special leather and special color may be 1:2.
The other is to constantly buy things and buy things in a fixed store, and you can take the bag when you have accumulated to a certain amount or SA is very familiar with you~ Remember, this way must only be consumed in one store, and recognize A quasi-SA, you won't go if she doesn't go to work!
Finished talking about the distribution method, now let’s talk about the distribution method? Although the original intention of the distribution system is not to bundle sales, it can contribute to their performance. Of course, SA also hopes that everyone can benefit from it. The sum can be summarized in one sentence: "There is no free distribution of goods in the world. It's time to pack".
In my opinion, the most healthy distribution principle is to "match what you like." But you must not blindly "only" match the things you like, and forget the "initial intention" when you match them. You are for the bag, don't match the goods for the distribution! Therefore, the most ideal path is of course, what you like and what SA likes have a fit. Finding the matching point of the distribution can make a contribution to the bag and feel that it is not at a loss. After all, it is practical.
So, what is SA's favorite thing you buy?
is of course a big one!
First, whether to buy large items, you can directly judge whether you are a consumer who is willing to spend money, instead of buying Birkin, Kelly, Constance as the ultimate goal, and will continue to consume Hermes in the future, high-quality customers.
For an SA, BKC is not just a bag, they are the "magic weapon" to complete sales. How to use the very limited "BKC" to create unlimited sales as much as possible is the core proposition of every SA work.
Second, how many packages each SA can allocate and what level of packages are directly linked to the position and performance of the SA. Simply put, it means "the more SA that contributes, the better and more packages you can get." So, compared to selling small-selling goods such as silk scarves and wallets, selling large-sized items that are relatively not so popular is a case of high contribution value. Therefore, the direct result of buying large items is that your SA can get more and better bags, and the ultimate beneficiary is yourself.
third is more simple and rude, because the sales commission for large items is high-for example, about 4% of ready-made clothes!
Hermes’ most famous big piece is of course the bag, but in many places, the bag and leather goods are not included in the distribution (this can naturally chat with SA during shopping, and the system in each place is different).
In addition, the more common big items are jewelry , furniture , harness , z6524zz6524, z65, , , , , , , z6524, z6524, z6524, Of course, all products of Hermès strictly comply withIt follows the brand's demand for near perfect quality and artistry. Here we only discuss "as a distribution option, which category is the first choice for large items".
Furniture and harness are not in the scope of today’s discussion. After all, if you have already bought these two categories, you don’t need to read this popular science article~ This article is still aimed at fairies who want to buy bags, for everyone. Tips for distribution. I believe everyone knows how powerful the Hermes silk scarf is. It is mainly divided into long Twilly and square scarf. I don’t need to say how many designs. Anyway, no matter what color pattern you want. The above can satisfy you. A well-known usage of
is to use as bag decoration;
is not only used for handle decoration, but it is also super eye-catching to tie a bow at will on the handle side!
In addition, the conventional use of silk scarves can also become the finishing touch of the whole body look, especially suitable for clothes with V-neck. You can open your brain to create new styles, which can be said to be a very cost-effective single product.
jewelry
mentions Hermes jewelry, the most common ones are leather CDC, enamel bracelets, leather bracelets, etc., but they are obviously not "big items" as a distribution. The so-called "big pieces" refers to Hermès jewelry series.
Although Hermes jewelry is not as hot as Cartier and Bulgari, when it comes to Kangkang necklaces, Kelly bracelets or piggy nose rings, I believe everyone is familiar with it. Common such as hermès diamond CDC, kelly or Kangkang pig nose necklace, any one can meet the requirements, and then a small piece can meet the distribution requirements.
Its jewelry director Pierre Hardy, compared to the jewelry creative director, he also has a "professional" identity that is more well known in the fashion circle-the famous French shoe design master.
, who used to be Dior shoe designer, currently runs his own shoe and bag brand Pierre Hardy at the same time.
himself is a very thoughtful person, so Hermès jewelry is also very design. And what I have to mention here is-cost performance. A bracelet full of diamonds, at least 300,000 in Cartier, the price of Hermès at the same level, but after you buy it, you can at least be equipped with a rare leather BKC, no need to say who is the most cost-effective.
and all the diamonds of Hermès jewellery basically use the FG/VVS level, which is consistent with other first-line jewellery brands. Thanks to his unique inlay technology, Hermès will even be more dazzling when compared to the real thing! I think
is the most reasonable necklace I have ever paired with. It is small in size and can be worn every day. The shape of the bag is also very unique and versatile. The full-drill design is both low-profile and sufficient.
This H bracelet is a Hermès logo distribution, even if you don't buy a bag, you will want to buy a bracelet. There are many colors, and width is optional. It is also good to mix with other bracelets~ because it is considered a cheaper item, it is usually used for single use.
Porcelain tableware
Although compared with the nearly 200-year history of making leather goods by Hermes, the history of making porcelain by Hermes is only fifty to sixty years. However, the porcelain tableware of Hermes is really addictive!
hermès Voyage en ikat new series of porcelain. "Made in Limoges" is printed on the bottom of the porcelain. Limoges (Limoges) is a city in central and western France, famous for its ceramics and enamel craftsmanship. In the early years, 80% of royal porcelain in Europe was produced here. Porcelain uses superb French porcelain painting technology, and many porcelains are gilded with 24K real goldPainted and fired. Porcelain patterns adopt a large number of retro styles that were popular in the French court in the 18th century.
hermès Cheval d'Orient Oriental Horse porcelain series, one of the most popular series. The porcelain picture shows the scene of the cheerful horse team on the Eastern Silk Road through Persian miniature painting with different horses.
Many people's encounter with Hermès porcelain began with the distribution, but once they are bought, they will definitely become addicted to this unparalleled exquisiteness. And the frequency of use of porcelain is probably the highest, and it is used every day. The only disadvantage is that you have to buy the entire package as a large-scale distribution. If you happen to be moving or your friends move to a new house for marriage or something, you can prepare a set. Otherwise, for a set of tableware, which has a relatively low update rate, it is easy to accumulate dust after buying it, but tableware is not popular. , It’s not a big problem to put it.
premium ready-to-wear
Hermes ready-to-wear commission is 4%, which is why every time we enter the store, SA will ask us if we want to look at the clothes. Compared with small leather goods, enamel jewelry and silk scarves, everyone’s favorite Hermès products, you buy a ready-to-wear garment, and SA will be very happy and want to give you the bag. Imagine everyone, if you work in Hermès, compared to those customers who are looking to buy a bunch of small things for the bag, you should also want to give good bags to those who look at the clothes. If you really like Hermès, wear Hermès. , Treat it as a guest of a living habit.
The world of Hermes ready-to-wear in recent years is no longer so boring. More and more beautiful designs, top fabrics and absolutely advanced tailoring techniques are actually more worth buying than many brands that started as fashion houses. Hermes clothes, although there is no exaggerated big LOGO design, extremely low-key, but the top quality and tailoring, from ten meters away you will think that the clothes worn by this person must be very expensive. There are so many types of
ready-made garments. Why do I recommend overcoats more than dresses or t-shirts?
dresses and t-shirts, the greater value depends on their fashion, to put it bluntly for "good-looking", although they have a design that makes your eyes shine, but such clothes are usually worn for a season or two. I want to wear it out.
Although the functional attribute of the coat is clothes, the fashion attribute is actually closer to the bag. Our requirement for overcoats is the coexistence of functionality and fashion. In addition to its functionality, it requires high-grade pure wool and cashmere fabrics to bring warmth. The more important function is that she can show the wearer's luxurious temperament through fabrics and craftsmanship. In simple terms,
is a good coat that looks expensive and classic!
Nadège Vanhee-Cybulski, who succeeded Christophe Lemaire as the design director of Hermès in 2014, has worked in Delvaux, Celine, The Row, and Maison Martin Margiela. She is good at creating the silhouette of clothes with innovative minimalist style or exaggerated proportions. Then use traditional high-end fabrics or vertical hand-cutting. The main colors are black, white, milky white and gray as the base colors, and occasionally embellished with bright accents, creating a sense of high-quality "hope to be eye-catching but want to cover it."
So, we see that the joining of NVC has an immediate effect on the transformation of Hermes garments.
Yao Chen's 2017 coat is still very fashionable now!
Hermès ready-to-wear has finally achieved the perfect fit between Hermès classics and international fashion in the category of "coats". Such overcoats will not be out after a few years or even more than ten years, and they will definitely be popular for a long time.
followed by the price. Although the materials used for the tops and dresses of Hermes are also very elegant, such as silk and the accessories are all perfect, the prices of tops generally range from 10,000 to 30,000, and dresses range from 20,000 to 40,000. In such a comparison, the main price of coats between 30,000 and 60,000 seems to be surprisingly cost-effective..
finally share a few tips with you:
1. The Hermes brand itself does not recognize the distribution system.
2. It is basically impossible to buy any birkin at Hermès.
3. With a little porcelain or furniture in the delivery, it will be easier to match the bag.
4. As long as the SA enters the warehouse, it means that there is a high probability that the store will have the bag you want
