On December 5, the second season of Tencent Video’s role-playing reality show "Actors Please Get In" ushered in the final battle.
reviewing this season’s show, "Actors, please take their place" has achieved good results on major content platforms and industry mainstream lists. The influence of the show continues to penetrate, extend, and radiate to more people.
4 directors, 40 actors, on this stage, they have collaborated on 10 plays. During this period, there were unanimous applause and tacit understanding, and there were also harmonious but different discussions. The original intention was to output views and content that were conducive to the development of programs, actors, and film and television industries.
▍It is tangent to the "rookie strategy" and builds a "horse and dream heart"
At the recent Tencent Video V Vision Conference, Ma Yankun, the senior vice president of Penguin Film and Television, mentioned the three major variety shows when introducing the variety show content section. The series includes the content concept of "Heavenly Horses and Dreams", including "Creation Camp 2021", "Tomorrow's Children 5", "Actors Please Take Place 2", "The Hot We", "Waiting for 300" and other programs, as well as programs that just ended. "Actors please take their place 2".
It is not difficult to see that Tencent Video’s current exploration of rookies has expanded to diverse artist forms such as musical individuals, rookie groups, talk show actors, etc., to promote the advancement of the rookie industry; and "Actors please take their place" to the film and television industry Instead of newcomers, focusing on delivering potential artists to the film and television industry is equivalent to a supplement to the rookie strategy.
If you compare Tencent Video Variety Show to a big circle, the program categories represented by "Rookie Strategy" and "Actors Please Get In" are like two small tangent circles inside, and this point of contact refers to the platform Dream Heart".
One cut point, backed by two strategies.
At present, Tencent Video combines these two strategies with each other, intending to provide more fulcrums for the multiple dreams of those in the entertainment industry.
takes "Actors in Place" as an example. Based on the characteristics of the cast, the program team has not only made He Changxi, Ding Chengxin, Ma Boqian and other industry rookies "beautiful", but also made Wen Zhengrong, Ni Hongjie, Ma Su, Huang Yi, etc." "Veterans become popular", to satisfy their dreams and desires as actors, and give Tencent video variety show "Heavenly Horses and Dreams" a richer content level and industry value.
▍Program effects radiate drama series, plus platform leading value
In recent years, Taiwan and the Internet have been deploying actor variety shows, and most of them have restored the content model of crew life, pure acting PK, etc. In contrast, "Actors Please Take Place 2" exerts the platform's innovative power and endurance at the content level, taking the S, A, and B market ratings as the starting point, echoing the cruel actor's survival status, and inspiring the actor's professional "survival desire" , Is the true presentation behind the scenes of the film and television industry, it is unique in content play, and the content pattern is broader.
This is due to the fact that Tencent Video has been cultivating the "Rookie Strategy" in recent years. As a juxtaposition of "Actors Please Get In", it also has a broad space for exploration and innovation, not only focusing on reflecting the real actor ecology of the industry, It is also supported by the needs of the film and television industry; it has played a role in the actor group as a gold test and sand hunting, and has greatly improved the platform's ability to incubate film and television talents. The subsequent formation of a complete market-oriented supply chain is also the platform's star-making ability. A big manifestation. The most direct manifestation of
platform star creation is the industry’s recognition and invitation of show actors. While the producers and screenwriters on the scene judge actors on behalf of the industry, they are also looking for candidates for the projects they are preparing.
Specifically, by playing a number of wonderful roles, Raim Yoko succeeded in tearing off the label of Internet celebrity and advancing to a higher level of actors; Ma Boqian, who participated in the show as a Rapper, was originally a female actor in the market Sun Qian, ranked last in the rating, has also won invitations from many producers because of his outstanding performance on the show; Huang Yi and Ma Su, who were previously controversial, have also reversed their reputations for their superb performances and won invitations from the filmmakers... The high-quality actors selected by
through the program are very popular in the mainstream film and television industry, which shows that the platform has a strong star-making ability, which can not only increase the exposure and attention for artists, but also create higher market value for artists. Won more acting opportunities, so that the original intention of the program "providing a platform for actors to be seen and followed" was successfully implemented.
In addition, Tencent Video is very tolerant in the incubation and training of newcomers., To give them opportunities for trial and error and space to challenge themselves.
At the beginning of the show, the "82 Years of Jin Zhiying" challenged by He Guangchang was unsuccessful, but it performed well in "Theatre", "The Three for the Company" and the final battle "Zhang Er". It is precisely because the program team gave the actors the opportunity to challenge and try and make mistakes. They did not choose to "kill with one stick", and then there were high-quality works that were more suitable for the characters. This allowed the actors to have a clearer understanding of their personal abilities and role suitability. Cognition helps them avoid detours and wrong paths in specific film and television practices. This methodology may be used as a reference for the industry.
In general, based on the objectives of the first season, in view of the current situation of the industry and related pain points, the second season of "Actors Please Get In" has further upgraded the content competition system and scale, and successfully explored the two major resources of variety show and film and television. There are more possibilities for mobility. This is a concentrated expression of the platform's comprehensive strength in the top variety show of the trader. Its leading value in the industry is also released through the dimensions of content innovation ability, starmaking ability, and newcomer incubation methods.
▍Q4 is the top-level representative of variety shows, helping Tencent Video to build the "plateau"
4 top directors and 40 actors, this kind of actor-weight configuration can be called the top of the industry's top variety shows. The second season of "The Actors, Please" did not live up to this configuration in terms of the broadcast effect, and achieved good results.
In the fourth quarter variety show, the second season of "The Actors Please Get In Place" has its own unique content perspective, huge content volume and industry-leading influence, not only invigorating the topic of film and television actors, but also casting roles. The improvement of the industrial system has provided new inspiration, and has further broken through the boundaries of drama comprehensive linkage, and expanded the value of the IP industry.
The nine-story platform rises from the soil. First there is a plateau and then there is a peak. The second season of "The Actor, Please Be in Place" endorses the gameplay of the platform's "Heavenly Horses and Dreams" content series. At the same time, it also contributes to the original accumulation of the content plateau. Share, empowering the platform's comprehensive strength.
