builds an international new generation of women's conversation field, how does "Sisters' Tea Party" revolutionize the creative rules of conversation "her variety show"?
Text| Jiang Lai
has always been one of the main battlefields of the video website network integration battle, and the mashup of stars, the pursuit of depth, integration of reality show elements and other hot innovative gameplay have given a new atmosphere to the talk show Later, in fact, there are still gaps in subject matter and perspective in the creation of talk shows. Rigid-demand talk shows that focus on social topics that the general public cares about, are based on a global perspective, respect and face the conflicts of diverse cultures and opinions, are rare in the variety show market. The
platform also pays attention to this type of program with great mass communication and market potential, and continues to tap the potential of talk programs, subdivide its elements, and try to achieve leadership on the new track of the old category. The "Sisters' Tea Party", launched on iQiyi from yesterday (November 29), uses international, feminine, and "smart knowledge sharing" as the key words, giving a way to break the problem of talk shows. The
program accompanies the audience in a 30-minute short episode with a short length of 30 minutes updated every Sunday, Monday and Tuesday at noon, and three consecutive days a week. The audience is on the lookout for discussion on current hot topics by watching the "Friends Group". Talking and chatting while watching the show, gaining wisdom and knowledge.
Judging from the feedback after the program was launched, this new conversation product not only created Zhao Xiaotang’s view of love on social platforms, foreigners also understand mountain stalks, and many other entertainment topics about celebrities, movies, and women’s views on marriage and love. In a big discussion about social issues that are closely related to every ordinary woman, is it easier to persuade points than to persuade? Is not contacting for three days equals to break up by default? Who said that boys must be omnipotent, etc. The topics extended by the show show the conversation The energy of the program's topic setting has also broadened the expression space and lengthened the transmission chain for the same category.
In the words of Chen Wei, senior vice president and program director of iQiyi, "Sisters' Tea Party" hopes to create a variety show of "sharing wisdom and knowledge" through the way of sharing wisdom and knowledge through the "friends group" to fill conversational variety shows. blank. How does this show reshape the face of conversational variety shows and give this traditional mainstream category a new atmosphere?
daily issues × social speculative
gives a new interpretation of the talk show from a female perspective
is revealed from the show’s guest configuration, and the differentiated features of "Sisters’ Tea Party" have been fully demonstrated. "Tea Party Associate" Da Zuo, "Tea Party Promoter" THE9-Zhao Xiaotang, gathered a group of young women from all over the world to form a "Friends Group" to start an international tea party among girls. Except for the big left, all the guests on the field are women. It is self-evident that "Sisters' Tea Party" has a unique positioning of cutting into the talk show competition from a female perspective.
Tea Party Associate NPC Zuo
Women are not absent in the talk show field, and even because they are better at talking and listening, and overlapping with the target audience, the weight of women is very important, from the host occupying half of the talk show to the emotional interview selection The topic focuses on women's emotional appeals. Women were a force that could not be ignored. It’s a bit regretful that after talk shows entered the era of Internet comprehensive pursuit of the ultimate pursuit of profoundness, texture, and reality, the feminine characteristics and meaning have gradually weakened in the process of this category’s new prosperity, especially the combination of women and humanities. Temperament and speculative wisdom collide to spark the show. The launch of
"Sisters' Tea Party" is breaking the deadlock. The opening of the all-female guest lineup and the construction of the sisters’ tea party talk venues, on the one hand, are in line with the trend of feminism in the film and television variety show industry. On the other hand, they abandon the superficial expression of female talk shows and the thin core of entertainment jackets, giving women talk shows more Broad and deeper space for expression and thinking, leading users to observe and interpret social life from a female perspective, share different life experiences, and discuss propositions in multiple times.
tea party initiator THE9-Zhao Xiaotang
. Parallel to the interweaving of social speculations with female perspectives, the program’s topic selection and presentation are implemented. "Sisters' Tea Party" does not pretend to choose a large number of "metaphysical" topics, but focuses on the most typical practical problems faced by contemporary young people in their lives, as well as the social issues that young women are most concerned about, covering marriage emotions, workplace work In all aspects of life, such as the purchase of assets, there is a thick smoke on the topic, showingThe daily life scenes of talking to each other and exchanging insights with girlfriends afternoon tea are no different. The first two episodes of
("Part 1" and "CIMC") were introduced from the most universal emotional issues for women, such as "love brain boyfriend" and "do you not contact the default break up after three days of love?", " "Persuading peace or persuading division" are all very concerned and highly discussed emotional issues among young men and women, and are combined with new phenomena that have received more attention in the mobile Internet era, such as the more popular PUA in recent years and the "persuade" of a forum. Sub-groups". The next episode, which will be launched tomorrow, will focus on the "fear of marriage" phenomenon that has prevailed among modern young people in recent years, and is closely related to the lives of contemporary young people.
extends from "love brain" and "too sober love" to "does male and female students think differently when it comes to breaking up?", then to the typical phobia of marriage, the opening chapter focuses on the topic of love and emotion Directly poke the pain points of young users, the angle is tricky and comprehensive, this has also become the basis for the program to continue to output social topics and trigger heated discussions. In addition to emotional topics, topics such as "more and more single women are buying houses, what do you think?" "Should parents give their children sex education" and other topics closely related to modern women's work, life, and children's education have also become programs. The focus of the discussion, the discussion derived from the topic covers all aspects of the consumption, social, and educational views that women care about. In the face of these issues that are of special concern on weekdays, everyone in the "Friends Group" has something to say. This kind of talk that cares about reality, restores the daily life, and has no lack of thoughts, is really currently dominated by female audiences. What users like to see.
Fu Seoul
focuses on the confusion and spiritual world of women’s lives. The theme of the conversation is civilianization, dailyization, and broad-spectrum. The form is lively and agile and contains the discussion and response to the real problems of the times. "Sisters' Tea Party" to a certain extent For the contradiction between the down-to-earth expression of female talk shows and the heavy realistic value output, an appropriate solution is given.
Global vision× Confrontation of diverse ideas
A happy, peaceful, and tolerant international sisters talk field construction
Compared with most other talk shows that lock a male perspective and a single cultural background, the international vision of "Sisters’ Tea Party" has also become remarkable Innovation. The show brings together young women from various countries. Their nationalities, cultural backgrounds, ages, and occupations are not the same. Their views and attitudes towards different issues may also vary widely. The only thing in common is that they have lived in China for many years. Chinese They are quite skilled in expression, and they are no strangers to the current life of Chinese young people and popular culture, which makes it possible to compare their own growth background and Chinese life experience.
and the seven sisters from different countries, the number and nationality of the match are ingenious. In various variety shows, the lineup of seven to ten people can be called the golden configuration, which can not only expand the coverage as much as possible, interpret the "diversity", but also provide each guest with sufficient space for self-expression and expression. In "Tea Party of Sisters", with the exception of Da Zuo, THE9-Zhao Xiaotang brother and sister group acting as the "promoters" and "associates", most of the members of the "Friends Group" who participated in the recording of the show are from overseas, and their national backgrounds involve the United States, In France, Germany, Japan, Malaysia, Ukraine, etc., there is no shortage of girls who have dual nationality and grew up in multicultural families. The differences in their regions and cultural backgrounds are obvious.
Only the first two episodes of Yan Rujing, a group of friends from Malaysia, have been online. Each of the friends has formed a distinct label. While their personalities and preferences are very different, they also reveal the way young people in their respective countries think about social issues. Contrary to mainstream views and even cultural differences between countries, this seemingly ordinary sister tea party also has the height and value of cross-cultural communication.
Jolia Ai from Ukraine called herself a "battle nation", and she was full of aura in her speech, and she had a solid foundation for her "fighting" people; Ai Li from France, a country of romantic fashion, is a luxury expert, but there is also a female version of "Mr. Bean" A sense of humor; the only married person who has both American thinking and a deeper understanding of Chinese social phenomena due to the hand-in-hand with a Chinese husband, able to interpret interesting daily topics from the standpoint of Chinese and foreign cultures.
Ukraine's chanting group of friends Qoliya
Under the background of globalization, cultural exchanges between China and foreign countries have gradually deepened, and the collision between Chinese and Western cultures is inevitable, and the interaction and integration of multiple culturesIt is also increasingly important in the production of TV talk shows. "Sisters’ Tea Party" set up a scene where young women from all over the world discuss international, contemporary, and daily propositions, respecting and encouraging the frontal collision of diverse views and cultures, seeking common ground but also seeking differences, and providing recognition for Chinese audiences. While understanding the international perspective of typical social issues, avoiding the display of a single perspective or point of view, and allowing the inclusiveness of multiple voices have also become the characteristics of this talk show that breaks the local perspective.
From "love a brain boyfriend" to "persuade points", the views held by female guests from various countries in the program are difficult to agree on. It is not only related to the differences in cultural customs and thinking patterns of various countries, but also not related to personal life, emotional experience, and values. It doesn't matter. Some people are full of girlish hearts and confess their “love brains”, while others break the stereotype of girls’ love first and stay sensible at all times. Their attitudes towards breakups are even more different. It is revealed that most breakups in the United States are men, while different women mention. The ways and means of breaking up are also very different. Z1z
guests shared not only life experience and attitudes towards hot social topics, but also wisdom and knowledge accumulated based on unique cultural backgrounds. The exchange of views and life wisdom on the spot has never stopped. Issues such as "people's attitudes towards marriage in various countries" and "niche consumption in various countries" have activated the fusion and collision of different cultures, and also compatible with internationalization and grounding. The attitude is friendly and peaceful, and the atmosphere is relaxed and happy. The sparks of acrimonious opinions, such a conversation field may be in line with the current users' expectations for conversation variety shows.
"Tide Emotion" × " Her Variety Show" × Short story
Pure female expression writing female power
This year is the year when the content of female themes has risen in an all-round way, and the highlights in the drama variety field belong to women. The concepts of "Her Variety Show" and "Her TV Series" are popular, and some people even put forward that "the one who wins women wins the world". The "her variety show", which is full of dominance and more blooming, is really dazzling, but the collision of female themes and talk shows has not yet exploded with energy that matches "her power". The emergence of "Sisters' Tea Party" has indeed caused ripples in the market. The interweaving of female perspectives, international perspectives, and multiculturalism gives it a unique foothold.
Iqiyi Chico Studio Director and Chief Producer of "Sisters’ Tea Party" Chen Yixun expressed that he hopes to better express the "feminine perspective", "feminine attitude" and "female expression" through this program. More people understand what women really think. This is also the core that this program constitutes to attract the public. The rise of "Her Variety Show" should not only be the recording and reappearance of women of all ages from living alone, in love, marriage, and parenting, but also show the true life, attitude and spiritual outlook of thousands of ordinary women. Circumstances, confusion, balance, and choices are worthy of attention. Daily topics such as life, work, and emotions are worth discussing, and this is precisely the advantage of talk shows like "Sisters' Tea Party".
, as a new show positioned on the iQiyi "Tide Emotions" track, the launch of "Sisters’ Tea Party", is iQiyi's deep cultivation and expansion of the new track, in line with the diverse spiritual demands of users, combined with female users Based on in-depth insights into the public's emotional needs and preferences, is focusing on young people's emotional topics, answering the current public's cognitive confusion about women in the new era, and releasing "her" power. The
program brings together representative and ordinary young women from all over the world, not only can truly focus on the real life and inner world of modern women they represent, present their cognition and understanding of the world, and tap the new era of women’s Ways of thinking and values. At the same time, what’s more rare is that "Sisters’ Tea Party" never ignores male perspectives and attitudes. seems to present as many international and diverse views as possible. The program also conducts street interviews with ordinary men on topics, and does not shy away from men. The display of viewpoints, directly facing the differences in thinking and concepts between men and women, so that the off-screen audiences can also fully understand the similarities and differences of different cultures and genders, and look at things objectively and comprehensively from multiple perspectives, thereby obtaining a brand new value for women Recognition and cognition can draw more female power from it.
In addition, as mentioned at the beginning, in the scheduling mode, "Sisters’ Tea Party" breaks the traditional scheduling of one to two episodes of the seasonal network variety show, starting with one hour each episode, starting at 30With a short duration of minutes and three consecutive days a week, it explores a scheduling mode that is more in line with the viewing habits of young users in the fragmented era. For small and medium-sized talk programs, it is undoubtedly a very positive attempt. Corresponding to the innovative arrangement, the program structure and content density need to complete a new round of advancement.
aggregates the multi-frequency voices of the new generation of women, creates a conversation field where multicultural views collide, and leads the new expression of female perspectives and female perspectives. "Sisters’ Tea Party" is another innovative exploration of iQiyi’s talk shows. Its response among online users, especially female audiences, is worth watching.
