cover news reporter Li Yuxin
Speaking of this year’s film and television explosions, what first comes to your mind? Was it "Sister Riding the Wind and Waves", which set off the "sister" trend and dominated the hot search list, or "Thirty Only", which also focuses on women's themes, or "In the Name of Family" which tells non-traditional family stories? So, what achievements have been made in the international arena for these film and television works that have gained reputation and popularity in China? On November 12, the 2020 "Golden Panda" International Communication Summit Forum continued, and the theme of "Chinese Story · International Communication" was repeatedly mentioned. At the same time, Chinese new online audiovisual media also came to Chengdu, focusing on the internationalization of Chinese new media.
"2019 is the first year of Tencent Video’s going global. We officially launched WeTV, an overseas streaming video platform. With the number of millions of users on our platform every day, only 5% of users will choose to watch with Chinese subtitles. 95% of the subtitles are viewed with local subtitles or dubbed versions." said Li Kaichen, head of Tencent Video’s WeTV and iflix. On the platform, we can see that many domestic content has achieved "breaking the circle" on overseas platforms.
"Chinese dramas that are highly discussed in China can also arouse a relatively high degree of discussion overseas, such as "Chen Qingling", this year's "Thirty Only" and "The Rumored Chen Qianqian", so In China, I often appear on Weibo hot search dramas, and also frequently appear in local hot searches overseas, even the first and second places." Li Kaichen also specifically mentioned the TV series "In the Name of Family", which was made in China Good ratings, but I thought it would be difficult for the show to resonate overseas, but its spread was unexpected. "After the broadcast, the number of broadcasts even dominated the entire platform's content broadcast charts for two consecutive months."
In addition to TV series, the international spread of variety shows is also gratifying. Yi Keming, deputy editor-in-chief of Mango SuperMedia, said of the hit program "Sister Riding the Wind and Waves". The overseas version of the program was released on the international APP, using 17 languages. "The program has a great influence overseas. The degree of listing and the degree of discussion by overseas users is the highest among all the programs of Mango TV this year."
is not only the "sister" that caused a heated discussion, but Yi Keming also talked about it on the spot. To another show-"Kung Fu Apprentice". The program invited ten international young people from different countries with different professional and professional backgrounds to experience and learn the "kung fu" of poverty alleviation and prosperity in rural China. "After these episodes of the show came down, some foreign friends became good business partners with the locals after finishing the show. Some British friends Jane became a new local sales ambassador." And the show is combined with Discovery Produced and went overseas through the platform.
