On July 14, the General Administration released the ratings of prime time TV series last week.
Among them, "Little Nyonya" won the championship with 1.562% of the ratings.
"The Bay Area Daughter" ranked second with 1.343% of ratings.
"Shichahai" just started its first episode and ranked third with 1.343%.
TOP3 are all occupied by CCTV.
followed by "Don't Think Too Much When You Love Me", which was broadcast by the two stations ranked fourth and fifth respectively.
Dragon TV continues to lead the satellite TV, Hunan Satellite TV is the bottom, and its broadcast "Snail and Orioles" has a ratings of only 0.286%.
The "Little Nyonya" broadcast by CCTV was a remake, and its reputation was mediocre. On the basis of the original fire, it has a good rating.
Douban scored 5.2, while the original drama was as high as 8.5. Such a comparison makes people have to reflect.
But looking at the director of "Little Nyonya", you can see that the director's last work "Nyondo" is like this.
Douban got a record low score of 2.5 points, but the ratings have repeatedly set new highs, with the highest ratings of a single TV station exceeding 2%.
Today's "Little Nyonya" is the same, with low reputation and high ratings. Although
fits the original drama as much as possible in terms of service, it is far from the original drama in terms of actor performance. For example, the starring Xiao Yan plays two roles, but it is not enough.
There is no temperament in makeup, and the dubbing Hong Kong typhoon is serious.
The plot is too blunt, and the expression of value again has a strong shadow of patriarchy.
these make it not outstanding in terms of word-of-mouth performance.
The same goes for "If you love me, don't think too much", with low reputation and high ratings.
Douban score is only 3.2 points.
The plot of this romance drama is too clichéd. It shows young and old love, rich girls looking for true love, and various ways to test love. It seems novel and interesting, but it is too old-fashioned and boring.
Both "Little Nyonya" and "Love Me Don't Think Too Much" have been able to get high ratings with low reputation, let us see such a strange phenomenon.
is actually not surprising from another angle.
As a remake of "Little Nyonya", it has a lot of fans of the original drama itself, and the broadcast of CCTV gives it a certain advantage in broadcasting, and such TV dramas also meet the viewing needs of middle-aged and elderly people.
"If you love me, don't think too much" is the same problem. Chen Jianbin, Li Yitong, and Pan Yueming actually all have a lot of fan groups, and Chen Jianbin and Pan Yueming are the powerful factions, which are even more exciting, but the plot is helpless. , It is difficult to get the love of young audiences.
But this kind of plot design involving family is more in line with the needs of middle-aged and elderly audiences.
In addition, Dragon TV continued to lead and Hunan Satellite TV was the bottom.
In the first half of the year, Dragon TV won the TV ratings champion with "An Jia", while Hunan Satellite TV's performance was mediocre.
Therefore, it can be seen from such data that Dragon TV has many advantages. Although Hunan Satellite TV is still in the leading position in entertainment, it is obviously behind in TV dramas and concentrated too much resources in the entertainment field. As a result, the performance of TV drama resources was insufficient, and finally the ratings were also defeated.
For today's TV drama market, the Internet is eroding the market share of TV stations, especially now that the quality of online TV dramas is getting higher and higher, impacting TV stations.
Short drama series represented by "I Am Yu Huanshui", "Game of Ten Days" and "The Hidden Corner" have become more and more mainstream online dramas.
uses the method of filmmaking to produce web dramas, which has improved the quality of web dramas and gave birth to a batch of high-quality and high-reputation web dramas.
And the network platform has various loose conditions that are different from that of the TV station, which gives the network drama more room to play.
These are also good phenomena for the entire TV drama market, which can enable the entire market to develop more healthily.
Relying solely on actors, IP, or platform support, etc., obviously can’t develop itself. Only by shooting and producing more excellent dramas can we capture the audience and win the market. Whether it is viewing or broadcasting, can we laugh At last.
