experienced a slight shock, the content market became more popular last week.
文｜小熊
After experiencing a small shock from the previous week, the content market has once again risen in popularity last week. Over the weekend, the 12-speed TV variety show ratings exceeded 1, the top variety show competition was fierce, and the variety show market overall recovered. The new drama of the Satellite TV Golden Theater was launched, and the performance gap of Wu David TV was widened.
The competition pattern of online variety shows is basically stable, and the waist reality show has continued to fill up places, and dozens of online variety shows throughout the week have made the overall popularity of the sector full. Sweet pets are popular in the field of online dramas. What is even more surprising is that the dark horse was born in the sweet pet dramas, becoming the first multi-dimensional heat.
TV Variety Show:
Variety show ratings rebounded
Weekend 12 program ratings broke 1
Last weekend, new variety shows started broadcasting. . The Q2 head show continues to fill up positions, and the high-intensity fight is about to start again; the waist reality show is also launched online, which forms a powerful supplement to the richness of the variety show market. Different from the overall ratings of variety shows, which was slightly sluggish the previous week, the ratings of variety shows began to pick up last weekend, and the ratings of 12 programs CSM59 City exceeded 1.
Source: Hunan Satellite TV Mango Fishing
two shows breaking 2 make Friday show the most attention. Although "Longing for Life 4" has been broadcast to 0:26 the next day, it still has a super high ratings of 2.439, ranking first in the variety show ratings of the week, with a ratings share of 21.77. The performance of the ten o'clock show shows such a proud performance. Hunan Satellite TV's other program "It's so good to laugh" followed closely, with a ratings of 2.224. So far, Hunan Satellite TV has swept all 2 shows in 3 days of the weekend.
"The Most Powerful Brain" continues to hit the air. The ratings of this issue are 1.5+, and the data is higher than the previous issue. "Run 4" aired the pilot film, and the ratings reached nearly 1.5. The Q2 variety show market's several kings are about to gather. With the broadcast of the "Run 4" feature film this week, the competition among the top variety shows will become more intense.
Source: Satellite TV Xiaoludian (the same below)
On Saturday night, the newly launched dance variety show "Dancer" won the single-day ratings championship with 1.726 ratings. When the show started, it frequently appeared on Weibo hot search lists, and many topics caused heated discussions. "Zhou You Ji" ranked second in a single day with a ratings of 1.2+. The two regular programs of "Happy Camp" and "If You Are the One" broke 1, respectively, and the final ratings of "Dear Come to Eat" were 0.8+, and the ratings of these three programs were all higher than last week.
"Our Band" and "Skillful Detective" performed similarly, both around 0.4. Beijing Satellite TV broadcasts the pilot film "Mother and Mother", which is linked with Mango TV to "Xianwang Backstage" to supplement the reality show of family relationship observation on TV screens.
On Sunday, "Extreme Challenge 6" continued to top the single-day variety show ratings without any suspense, with a ratings performance of 1.864, ranking third throughout the week. The ratings of "New Blind Date Conference 4" broke 1, and together with "If You Are the One", Jiangsu Satellite TV's dating program was built on Saturday and Sunday. The 730 program "Magic Chinese Characters 2" broke 1 on Sunday, the best performance in the program's entire week of data. "Everyday Upward" and "Flavor World 2" are both in 0.3 gear.
Cool Cloud live broadcast attention list, the two programs of "Happy Camp" and "It's Beautiful to Smile" broke 1, "If You Are the One" 0.8+, "Longing for Life 4" 0.6+. "New Blind Date 4", "Fresh Kitchen 100", "Skillful Detective", "Run 4", "Dancer", "Magic Chinese Characters 2" and other programs are around 0.5.
Source: Cool Cloud Interaction
It is worth noting that in the top ten of this all-day data list, there is no "Extreme Challenge 6" and "The Most Powerful Brain". "" and other programs, "Longing for Life 4" did not occupy the first place in the week like CSM59 City. however, If you check the data on the daily list, you can find that the attention of "Extreme Challenge 6" is 0.7948, and the live broadcast of "Longing for Life 4" is 1.0616. The overall ranking list throughout the day or the rebroadcast programs were also counted and weighted averaged, resulting in lower program data.
In terms of webcasting, the broadcast volume of the two programs of "Longing for Life 4" and "Happy Camp" exceeded 100 million, and the weekly broadcast of "Our Band" exceeded 90 million. The leading film of "Run 4" has exceeded 70 million views, and the popularity of the feature film may be further developed. The broadcasts of the two new programs of "Mother and Mother" and "Fresh Kitchen 100" are around 50 million and 30 million respectively.
Source: Guduo Data
The lead film of "Running Bar 4" won the Weibo Index champion with a weight advantage, and "Longing for Life 4" won the Baidu Index first. Name, "Extreme Challenge 6" won the WeChat Index.
TV series:
Hunan’s exclusive drama hits
There is a clear gap between the five Davids
Last week, "Qingpingle" was successfully received Official, the big costume TV series temporarily hides in the satellite TV Golden Theater. Along with it, Hunan Satellite TV once again broadcasted a new and highly competitive drama. At present, Five David TV still broadcasts four dramas, and the ratings gap between the dramas is obvious.
On Monday, "Qing Ping Le" came to a perfect ending with CSM59 city breaking 2.5 ratings. The drama's ratings exceeded 3 during its broadcast, setting another peak of ratings since "Settle Down". Take the play "Happiness is within reach! "Starring Huang Jingyu and Di Lieba, the lineup has accumulated good popularity for the show. After the broadcast started on Tuesday, the ratings reached 2.495 in one fell swoop, and in the remaining few days with a break 2 performance won the single-day ratings champion, becoming the king of theater ratings last week.
Source: Satellite TV Xiaoludian
Followed by the data, Zhejiang and Jiangsu's "Autumn Cicada", which was broadcast by David TV in Zhejiang and Jiangsu, gained a relatively eye-catching ratings. Zhejiang Satellite TV and Jiangsu Satellite TV occasionally broke through 2, and most of the time remained at the broken 1 level. The gap between the two simulcast TVs is not big.
The poverty alleviation dramas broadcast separately by Beijing and Shanghai stations are still ranked at the bottom of the top five. Among them, Dragon TV's "My Golden Mountain and Silver Mountain" basically maintains a daily break rate of 1, while the ratings of Beijing Satellite TV's "Books Everywhere" are generally around 0.8.
There has been no fierce competition among the five Davids who broke through the 2 in the past, and replaced by the obvious stratification brought by the gap.
And it is worth noting that last week, many second-line TV broadcasts in multiple rounds performed gratifyingly. Anhui Satellite TV and Guangdong Satellite TV broadcast the poverty alleviation drama "No One Less", the ratings have been stable at around 0.5; Shenzhen Satellite TV broadcast "Perfect Relationship", the highest single-day ratings exceeded 0.7.
Nielsen. Rongyuan's ratings (national network) are almost the same as CSM59 City, "Happiness is within reach! "Is also the only drama that breaks 2, "Autumn Cicada" and "My Golden Mountain and Silver Mountain" break 1, and "Scent of Books everywhere" remains at 0.8.
Source: Nielsen Networks (May 24)
The ranking of the attention of Cool Cloud Live is also consistent with the former, "Happiness, within reach! "The average attention is 0.9+, "Qingpingle" 0.8+. "Autumn Cicada" broadcast by Zhejiang Satellite TV and Jiangsu Satellite TV ranked third and fourth in the week respectively. "My Golden Mountain and Silver Mountain" ranked fifth with an average attention rate of 0.4+, the weekly drama "The Switch of Love" received 0.39 attention, and "Books Everywhere" 0.29.
Source: Cool Cloud Interactive
China Audiovisual Big Data released today the TV series ratings from May 16th to 22nd. The single-channel ratings of "Flowers and Leaves" broadcast by CCTV-1 were 1.3+, aspiring to the top of the list; the combined ratings of the two channels in Jiangsu and Zhejiang "Ticada" exceeded 1. CCTV-8 "The Melody of Endeavour" single channel ratings 0.8+, "Happiness is within reach! "The single-channel ratings of "Qingpingle" are all above 0.6. "My Golden Mountain and Silver Mountain" 0.4+, "Scent of Books everywhere" 0.3+.
Source: China Audiovisual Big Data
In terms of webcasting, "Qing Ping Le" is still the number one player, but it has dropped from 800 million+ to 630 million. "Happiness is within reach! 》Broadcast on multiple platforms, with a weekly broadcast volume of 330 million. The ranking of "Tibicen" dropped by one, but the number of broadcasts rose from 230 million to 270 million.
"Qingpingle" won both Weibo Index and WeChat Index champions, "Happiness, within reach! "Won the Baidu Index champion.
Network Variety Show:
Completely rejuvenated
The heat pattern has basically been set
continued to make up for the waist reality show last week, The online variety show market has completely recovered, dozens of large and small programs are broadcast in turn, and a healthy competition is beginning.
The most dazzling thing is "Chuang Jing Sparring". The two women's group shows are tightly biting in popularity, and it is still difficult to distinguish the outcome. Last week, the popularity of "Creation Camp 2020" surpassed "Youth with You 2" to top the list for the first time, but the latter's comment volume is more than double the former. "Youth with You 2" leads with an 8-digit Weibo index, and "Creation Camp 2020" won the Baidu Index and Weibo Index champions. In terms of popularity, the gap between the two girl group growth shows and other shows is getting bigger and bigger.
Source: Guduo Data
"Like You and Me Also 2" last week rose again in popularity, surpassing "I Am a Singer 2" to rank third. However, the latter is richer in the degree of discussion presented in multiple dimensions such as the amount of comments and Weibo index. "Listen, friends" is approaching its finale, and its popularity has declined, and it has now fallen to the fifth place in the overall online popularity of the week, and the number of comments is still the first in the week.
"Please Refrigerator 6", "Rampage 20 Years Old 2" and "Creation Camp 2020 Practice Room" ranked sixth to eighth respectively. Among them, "Rampage 20 Years Old 2" became more popular. Youku's "Watch My Life" was launched last week. As the last of the three star live alone observation variety shows, its popularity ranked first among similar programs last week. Regarding the
index, online variety shows have relatively eye-catching data, which to a certain extent also reflects the high degree of overall discussion on the current online variety shows. In addition to the 8-digit Weibo index of "Youth with You 2", "Rampage 20s 2", "Creation Camp 2020", "I Am a Singer 2", "Make Life Look Good", "Watch My Life", "Like You and Me" Also 2", "Please listen to my friends", "I want a life like this", "Take care of the refrigerator 6", "Mother-in-law and Mom" and "Our Band", a total of 11 programs have won a 7-digit Weibo index.
Source: Hunan Satellite TV Mango Fishing
Web drama:
Sweet pet drama breaks out of the dark horse
emotional drama Jifengsheng
The sweetness of the online drama market is getting stronger. Among the top ten online dramas in popularity last week, emotional dramas have occupied eight seats.
The sweet pet was so full that he even rushed out of a dark horse. "The Rumored Chen Qianqian" started airing last Monday. This typical waist web drama quickly gained a lot of attention after it started airing, making it the top web drama. Under the theme of sweet pets in ancient costumes, "female respect" has become a new feature of the play, and the atmosphere of light comedy is also sought after by the audience. The extensive discussion aroused by the play made it frequently appear on Weibo hot searches, and surprisingly surpassed many of the long-dominant ending dramas such as "Chen Qingling" and "Rebirth", in order to regain the online dramas on the air. Ranked first in the field of Weibo Index.
Source: Guduo Data (the same below)
"Long Xiang Shou" due to the starring role of Xiaotong and Mao Xiaohui, the popularity rose six places last week, ranking second on the entire network . "HeEmotional dramas such as Shore Flower, "Warm and Nuan", "Too Dense Color", "Good Wife", "My Hedgehog Girl", "The Best You in the World" and other emotional dramas are among the top ten hottest dramas.
Recently, emotional drama series have frequently topped the hot list, but the popularity of this theme drama "comes fast and goes fast". Plays such as "My Hedgehog Girl" and "The Best You in the World", which were at the top of the list in the past few weeks, have now ranked ninth and tenth in popularity. It can be said that although Emotional Online Drama has formed a relatively large advantage in terms of quantity and popularity, it has not yet produced a real explosive online drama.
In terms of broadcast volume, "The Rumored Chen Qianqian", "Small Meng" in Shanzhai, "Good Wife", "Too Dense Color", "The Road to Awakening", "I Don't Want to Be Friends with You", "Look The weekly broadcast volume of "Shou" surpassed 100 million respectively, and the broadcast volume of the new drama "You Succeeded in My Attention" launched by Sohu Video exceeded 60 million. Among the top ten on this list, sweet pet dramas also account for the vast majority.
In terms of index, "The Rumored Chen Qianqian" won the first place in the web drama Weibo Index, and "Chen Qingling", "Warm and Nuanen Please Enlighten", and "The Color Is Too Strong". At the same magnitude. "Nuan Nuan Please Enlighten" won the Baidu Index champion, and "Rebirth" has the highest WeChat index.
