Media Internal Reference Guide : Under the two-wheel drive of "star making" and "drama making", Jiaxing Media realizes the appreciation of artists, film and television, and brand in all directions, forming a complete film and television industry chain. There is a unique methodology.
Source: Media Internal Reference-Editor-in-Chief Wen Jing
文/安哲
A few days ago, the 2017-2019 New Media Index Annual List of Artists (TV Drama Actors) Brokerage Companies TOP30 List was released. Jiaxing Media, which has only been established for 5 years, ranks first with a comprehensive score of 9.392, becoming the most dazzling existence.
In this era when celebrities have established individual studios and the scale of brokerage companies has been weakened day by day, Jiaxing Media can continue to expand the scale of artists and form different echelons of mature artists, rising artists, and reserve newcomers. The artist matrix constitutes the core competitiveness that can meet the diverse needs of the industry. It is not difficult to see that under the two-wheel drive of "star making" and "drama making", Jiaxing Media has realized the all-round appreciation of artists, films, and brands, forming a complete film and television industry chain, and has its own set of unique methodology.
Character protection, outstanding features,
Unique artist empowerment strategy to create quality artist
From Jiaxing Media includes Yang Mi, Di Ali Reba, Zhang Binbin Five artists, Zhu Xudan, and Huang Mengying are on the list. The highest value of the artist index is 9.48. It is not difficult to see that Jiaxing Media has had a certain influence in both the artist's personal brand voice and the artist's overall national recognition. After careful consideration, this is inseparable from the talent and unique artist selection criteria for its artists.
Jiaxing was established in 2014, and the company has 27 all-inclusive artists including Yang Mi and 14 idol group artists, and has produced and produced more than 20 film and television dramas. Throughout the domestic drama market in the first half of 2019, almost every hot drama has the shadow of an artist from Jiaxing Media. From the first quarter of "The Little Girl Does Not Abandon", "Exclusive Memory", "逆流 and you ”“Angrily Qingxi Xiangxi”, “The King Behind the Scenes”, “The New Reign of Heaven and Slaying the Dragon”, to the second quarter of “While We Are Young” and “Building Dreams”, just over half of 2019, artists Yang Mi, Zhang Binbin and Zhu Xudan under Jiaxing Media , Huang Mengying, Gao Weiguang, Zhang Yunlong, Dyss, Li Tingting have formed a domineering trend with absolute "sense of existence".
From left: Yang Mi, Di Lieba, Huang Mengying
From left: Zhang Yunlong, Zhang Binbin, Gao Weiguang
From left: Liu Ruilin, Lai Yi, Daisi
From left: Zhu Xudan, Wang Yifei, Li Tingting
It is reported that Jiaxing Media always adheres to the internal logic of "three views, good character, recognizable, and professional requirements for oneself" in the process of selecting newcomers. The background of most of the artists is their own unique characteristics. Regardless of the training of newcomers or the planning of top artists, Jiaxing has a clear goal of management training for artists, which is to help them continuously improve their abilities, so that they are fully prepared to adapt to market changes at any time.
In terms of artist training, Jiaxing Media has a complete star making system. At the level of artist selection and training, Jiaxing will conduct staged, stepped, and three-dimensional training according to the artist’s situation and growth changes-discover potential new talents in traditional professional colleges, and ensure that they have a solid basic education. Before the market, they will be trained by hiring teachers with experience in international advanced performance training concepts, and they will be improved in terms of lines, performances, body, fashion, practice standards, and psychological construction. After entering the market, they will be based on their different needs and growth. Customized training will be done to enrich them.
At the level of artist work team and production business layout, Jiaxing conducts staged matching of resources and supporting training. Through the training of small roles, supporting roles, and leading actors, newcomers are encouraged to gradually accumulate more experience and works. , To help actors complete the transition from niche to mass.
At the same time, The company formed different echelons of mature artists, rising artists, reserve newcomers, etc., through a many-to-many broker portfolio model, professional division of labor, resource sharing, and coordination to provide a full range of services, providing development opportunities for artists at different stages of development . It also allows Jiaxing to basically meet the needs of film and television dramas and brands for various artists, and achieve the company's continuous blood production and long-term development.
With the rapid development of the domestic idol industry, the cultivation of newcomers is now the key to determining whether a brokerage company can break out of the siege. The transformation and expansion of Jiaxing's own business sector is also a bonus that cannot be ignored.
Jiaxing Media specially established a wholly-owned subsidiary, Jiaxing Xinyue, to lay out the idol industry chain in an all-round way, focusing on cultivating a new generation of all-round idols, and delivering new business segments of young power to the domestic idol market. This year, Jiaxing Xinyue's first batch of A+ freshmen, 6 people have participated in "Creation Camp 2019". With the continuous improvement of the industry, Jiaxing has increasingly shown its unreplicated confidence in the direction of functional specialization and refinement.
Big drama makes "stars" Feeding dramas with "stars",
Two-wheel drive to create a complete industrial chain
After years of development, Jiaxing Media’s The business has expanded from the artist brokerage work at the beginning of its establishment to many fields such as content production, idol cultivation, product development, and gradually realized the business model of the benign development of artists and film and television.
At present, Jiaxing’s artist agency and film and television production businesses support each other and maintain a highly independent business model. The project faces the market and matches the company’s artists at the same time. In the film and television market, “content is king” is increasingly emphasized. At the moment, Jiaxing has won the project leadership by virtue of its increasingly mature production capabilities, and its drama quality has been increasingly recognized by the audience.
In the first half of 2019, Jiaxing Media created "While We Are Young" focusing on post-youth stories and "Building Dreams", which tells the Republic of China's passion for building dreams. The core concepts conveyed are exactly the current audience. The issue of "growth" that we care about conveys positive values to young people.
In recent years, Jiaxing Media has insisted on "using the way young people like and resonates focus on reality" when creating quality dramas, and has created a series of positive ways to present and interpret young people. The works of human growth and reality, with a young perspective, inspire the courage and energy of the audience about truth, goodness and beauty. Focusing on the concept of younger drama production, Jiaxing Media has become a rapidly developing new force among domestic film and television production companies, and has also formed its unique younger brand in the industry.
The "Three Lives Three Worlds Ten Miles of Peach Blossom" produced by Jiaxing Media in 2017 has become popular, and its artists Yang Mi, Di Lieba, Gao Weiguang, Zhang Binbin, Huang Mengying, Zhu Xudan, Liu Ruilin, Dys and others have achieved breakthroughs Since its development, Jiaxing’s choice of content production not only adapts to the market, but also matches artists. It has gradually formed a relationship of creating "stars" with dramas and feeding dramas with "stars", and continues to explore and deliver high-quality artists for the industry. And high-quality film and television works.
Expanding the space for the development and production of episodes,
What kind of energy is contained in the second half of 2019?
In the past two years, the overall uncertainty of the film and television industry has increased, and the potential risks have intensified. Many companies withdrew from the film and television territory with the ebb of capital. However, we should also realize that this is undoubtedly a process of scouring the sand with big waves. Jiaxing Media is a company that faces the storm and frequently produces excellent works in the rapids.
With the improvement of the audience's artistic aesthetics, the market increasingly regards creating good stories and good content as the foundation of its foothold. In recent years, the TV series "Dear Translator" developed by Jiaxing Media has won the ratings champion for 26 consecutive days, and won the 2016 drama king with an average audience share of 8.78%; "Beautiful Li Huizhen" set a 15-month ratings for TV weekly TV series The record became the dark horse drama at the beginning of 2017; the number of Internet views during the broadcast of "Three Lives III and Ten Miles of Peach Blossom" exceeded 30 billion, setting off a nationwide drama craze; the super web drama "Fire as a Song" exceeded 5 billion views; in 2019, close "Building Dreams and Love" was published by People's DailyPosting a commendation, ""Building Dreams and Love" takes reality as its bones and cultural persistence as its soul, leading the audience to think deeply, encouraging people to strengthen their beliefs and build their own "traditional buildings" that belong to the Chinese." It focuses on describing the period of the Republic of China The development pattern of the construction industry, as well as the original professional aspirations and home country sentiments of a generation of architects conveyed by characters, have a strong attraction to young audiences... Jiaxing’s diversification and comprehensive exploration of film and television production have made Whether in content or production, it leaves the brand image of a high-quality drama for the industry and the audience.
In the second half of 2019, Jiaxing Media will have many works such as "The Eye of the Storm", "The Three Lives III Pillow Book", "I Remember That Boy" and other works ready to go. It is reported that "The Eye of the Storm" has been planned since 2010. After nine years of script creation, the script has been changed five times, focusing on the national security personnel fighting on the front line of covert reconnaissance from a delicate perspective, paying tribute to the unknown heroes who have made great contributions to national security. The play focuses on the national security front in the contemporary urban context. It tells about the national security personnel represented by Quiet (played by Yang Mi) and Ma Shang (played by Zhang Binbin), working hard to detect technology theft cases and protect the country's rare resources and important scientific research technology from being stolen Take the story.
This time, Jiaxing Media topped the 2017-2019 New Media Index Annual List of Artists (TV Drama Actors) Brokerage Companies, which is the result of its two-wheel drive development layout of "star making" and "drama making" This is a manifestation of Jiaxing’s unique appreciation methodology, which not only enhances the professional and professional lives of artists, but also realizes the full line of commercial value of artists, which is the solid underlying logic for its continued development into the broader blue ocean.
