Sohu Entertainment News (Hamai/Text) During the three-day New Year’s Day holiday this year, the total national movie box office was approximately 550 million yuan, which was a 46% decrease compared with the 10.21 yuan for the New Year’s Day 2022, which was the worst performance for the same period since 2014.
Last year's New Year's Day release included " Embracing You Through the Cold Winter ", "Anti-Corruption Storm 5", " Li Mao Plays the Prince ", " Love in Years " and "Magic Elf" Five new films were released, as well as popular old films such as "Manslaughter 2", "The Myth of Love " and "The Young Lion 4". However, this year's New Year's Day only has three key films: "Avatar 2", "I Want to See You" and "Desperate Househusband". These three films contributed 95% of the box office.
"Avatar 2" is the one that can best support the market. The film was released for more than ten days. Two of the three days on New Year's Day exceeded 100 million yuan. The cumulative total box office in 18 days exceeded 1.1 billion yuan. It may eventually exceed 1.5 billion yuan and reach 2 billion yuan.
The cumulative box office of the domestic romance film "Want to See You" exceeded 260 million yuan in the 10 days after its release, which is considered a good result at the moment.
The comedy film "Desperate Househusbands" has a total box office of 130 million yuan in the three days since its release. The daily box office has dropped significantly in the first three days, and it is expected that the subsequent trend may be weak.
