A female anchor who tells Chinese stories and Chinese culture Li Ziqi has brought rural culture to the Internet. Her videos quickly aroused the love of netizens, and Li Ziqi’s videos also quickly became popular. In the end, Li Ziqi still did not escape the "capital operation".
After Li Ziqi updated the video in September 2021, it has not been updated again. There are also different opinions on Li Ziqi on the Internet. Some said that he was seriously ill, and some said that he was in a relationship dispute. According to the news, it was Li Ziqi who finally explained the reason in one sentence. She wrote, "Capital is really a good means." This was when her feud with Wei Nian officially began.
It is reported that after Li Ziqi’s video went viral in 2016, it attracted the attention of countless mcn organizations, and there were even more mcn organizations that offered their olive branches to Li Ziqi. However, At that time, Li Ziqi chose Weinian, an mcn organization that had just started. Compared with other mcn organizations, Weinian was far behind, but the conditions given to Li Ziqi at that time were undoubtedly the best, so Li Ziqi chose Weinian at that time. It has to be said that at the beginning, At that time, Wei Nian was indeed very good to Li Zi Qi, and many of his ideas were based on Li Zi Qi's ideas
But later, as Li Zi Qi's popularity exploded, Wei Nian began to register various "Li Zi Qi" "The trademark of the brand caused a disagreement between Li Ziqi and the person in charge of Weinian Company. After many discussions to no avail, the two chose to face the lawsuit. Both Weinian and Li Ziqi chose to sue. During the prosecution, Li Ziqi's videos also began to be interrupted.
In November 2021, Li Ziqi sued Weinian twice, and on July 4, 2022, the prosecution case between Li Ziqi and Weinian officially opened in Mianyang . After five months, Li Ziqi and Weinian reached an agreement on December 27, and Li Ziqi also became the controlling shareholder of "Ziqi Culture"
It is reported that before the mediation, the two jointly held shares in 's "Ziqi Culture". Wei Nian held 51% of the shares, while Li Ziqi only held 49%. However, after the final mediation, Wei Nian only held 1% of the shares and Li Ziqi held 99% of the shares, becoming the controlling shareholder of "Ziqi Culture". From this point of view, after a long period of litigation, the final winner was undoubtedly Li Ziqi.
However, careful netizens found that Li Ziqi and Wei Nian have missed many opportunities in the past year and a half. Li Ziqi is now facing a large loss of traffic. Li Ziqi’s account has lost nearly 1 million fans
However, after the 531-day suspension, a large number of similar accounts have appeared, and the same type of accounts have already attracted tens of millions of fans. For example, Zhang, who was previously popular, has attracted 14 million fans in just 60 days. From this point of view, it may be a bit difficult for Li Ziqi to return to his previous peak.
In fact, what more netizens value is not the value of Li Ziqi’s account, but the cultural output of Li Ziqi’s account. Faced with such a colorful short video market, Li Ziqi hopes to bring more high-quality content output to netizens after choosing to come back.
