Many friends may have discovered that the movie theaters around them have now opened their doors to welcome customers after turning off the lights for many days. One of the main reasons for cinemas to resume operations is because " Avatar " is back!
After 13 years, movie fans are finally waiting for "Avatar: The Path of Water". As the much-anticipated sequel to "Avatar", "Avatar: Waterfall" successfully achieved a box office of over 100 million on its first day of release, injecting a boost into the Chinese film market, which is at a slump. Next, will the Chinese film market usher in a turning point and regain its former glory? The answer may be hidden in "Avatar: The Path of Water."
Blockbuster IP, Return of the King
In addition to setting a record of over 100 million box office at the moment of release, "Avatar: Water Path" also achieved a total box office of over 500 million in the following seven days. In the current box office market, it is not easy to achieve such results. As of December 22, "Avatar: The Path of Water" ranked first in the total box office list of the 2023 New Year's Eve.
Looking at the global market, the box office of "Avatar: Water Path" is also remarkable. It has currently exceeded US$600 million, temporarily ranking 9th on the 2022 global box office list, and there is still huge room for growth. IMAX recently announced that the film has set the second-highest opening in IMAX's global film history and the highest December global opening in IMAX's history. In China, "Avatar: Path of Water" earned 110 million yuan in IMAX theaters during its first weekend, winning IMAX's highest opening market share in the Chinese market.
It is not difficult to see that the release of "Avatar: Water Path" will be a huge improvement to the global movie box office market. On the other hand, this movie also broke the curse of the sequel not being as good as its predecessor. The mainstream foreign media and called it a "big screen experience not to be missed", with a popcorn index of 93% and an A-level CinemaScore rating. Driven by "Avatar: Water Path", the North American market tripled over the weekend to US$153 million, the second highest figure in five months.
For the Chinese market, "Avatar: Path of Water" is even called a "life-saving film". Many people even speculate that maybe it will copy the "Avatar" of that year and play a strong role in promoting the development of Chinese movies!
continues its glory, and the future is promising
12 years ago, the popularity of "Avatar" in China is still fresh in the memory of many people.
In 2010, "Avatar" won a box office of 1.34 billion with its stunning 3D visual effects, becoming the first movie in Chinese film history to have a box office of more than 1 billion. The scene where thousands of people packed the streets to watch "Avatar" was enough to be recorded in the annals of film history. More importantly, "Avatar" led to the further development of 3D movies in China and made IMAX screens the standard in theaters. For the Chinese film industry, the impact of "Avatar" is far-reaching.
Today, Chinese films once again stand at an important development juncture. There is no suspense whether "Avatar: Water Path" will surpass "Avatar" at the box office. What people are more concerned about is how it can reconstruct and revive the Chinese film market.
Judging from the current stage, the box office of "Avatar: Water Path" is gradually getting better. Although there are still external adverse factors, we should not forget that when "Avatar" was released in 2009, the first weekend box office was only 77.02 million US dollars. However, with its lasting stamina, it detonated the box office and became a good story in the film industry. Therefore, we have reason to expect that during the upcoming New Year's Eve holiday, "Avatar: Water Path", which has broken the cumulative box office record of the Lunar New Year adventure films in the past three years, will reach a new box office high and trigger a new round of movie viewing craze.
Walk into the theater and feel the surprise
As the current epidemic develops and changes, the people who were initially infected have gradually recovered and have become the main force in the consumer market again. In large shopping malls, people lined up in front of restaurants again. After dinner, they went to watch a movie. The familiar life was slowly returning.At the same time, as the first wave of "Yangkang" people enter the theater, the movie box office market will achieve steady growth, and the box office of "Avatar: The Way of Water" will also achieve long-term success as expected.
In order to cooperate with the audience in watching movies, movie theaters also come up with unique tricks. For example, Wanda Cinema has linked up with movie fans in five cities: Beijing, Shanghai, Shenzhen, Dalian, and Jinan to launch a zero-a-clock fan event on the premiere day of "Avatar: Path of Water". It was full of ritual and allowed movie fans to once again feel the unique advantages of movie theaters in creating a cinephilic atmosphere and improving the viewing experience. And under the current circumstances, cinemas regard daily disinfection as a top priority. In addition, masks are worn throughout the process, and most of the people who come to the movies are recovered audiences, so they can be more assured in terms of movie viewing safety.
After this, what kind of activities the movie theaters, which are slowly returning to the track, will launch in order to boost the box office of "Avatar: Water Path" is obviously attracting much attention. But the efforts of movie theaters alone are not enough. After all, everyone is adding fuel to the fire. To restore the prosperity of the film market, everyone needs to work together. Fortunately, the "basic mass base" of Chinese movies has always been very solid, and the three-piece casual set of "shopping, eating, and watching movies" has been something people have longed for.
According to convention, the movies during the Spring Festival are dominated by domestic blockbusters, and the key to import movies is generally only one month. This means that "Avatar: Water Path" is likely to be released before the Spring Festival, leaving movie fans with extremely precious viewing time. So, while the sun is shining right now, let’s find a suitable time to get out of the house, walk into the cinema while taking good protection, and experience the visual wonders brought by "Avatar: The Path of Water"!
