In recent years, more and more celebrity artists have invested in the industry of live streaming to sell goods. A few years ago, this method of selling things through one's own fame has not been favored by the industry. But later, live streaming to sell goods gradually became popular. After the celebrity artists really benefited from it, more and more celebrities flocked to it.
However, for the artists who have developed relatively well in the entertainment industry, they will not consider live streaming for the time being. People like Zhang Ziyi , Zhou Xun and others hardly participate in the work related to selling goods, and the popular little artists will not touch it easily. After all, compared to the entertainment industry, live streaming is not long enough and can only bring "profit", but not "fame".
What I didn't expect was that Xiangtai Chen Lan, who is not short of money in the industry, actually started to live broadcast to sell goods. Who is Chen Lan? She worked as an actor in her early years and is now a grandma. Although she is not filming now, she has never left the entertainment industry. The news she usually shares is about sky-high price jewelry and expensive mansions. It is difficult to associate her with the anchor who talks loudly about selling goods live.
Recently, Xiang Tai suddenly released a video of blessings from stars to warm up his live broadcast on December 19. Many of these stars are big names in Hong Kong and Taiwan, and many have semi-retired. However, what they said was similar, and they all wished Chen Lan a smooth first live broadcast and would watch it on time.
The aging Jet Li rarely appears.
Gong Li, who is usually aloof and avoids showing up, also said that she would watch the live broadcast.
Guan Zhilin was dressed as a beautiful woman and sent her blessings.
It can be seen that Xiang Tai's popularity is really good, so many artists are willing to sell face.
But in the actual live broadcast, the effect is somewhat unsatisfactory. It is true that Xiangtai Chen Lan has a good temper and aura. This is obvious. When faced with introductions from various brands on stage, Chen Lan burst out laughing from time to time to liven up the atmosphere. When they saw Pikachu, they said that Little Custard and Biting would definitely like it.
But Xiangtai is not very familiar with these products. After watching the live broadcast for a while, you will find that she does not introduce the products very much. The detailed introductions are mostly provided by the broadcasters and brand staff. Xiangtai is mainly active on the side. Because she is wearing a ostrich feather dress, there is a little hair loss during the live broadcast. Xiangtai even joked and threw away the hair.
Then there was a problem with the operation after the live broadcast started. The audience waited for 20 minutes before connecting to the link. During this period, the audience urged many times. Logically speaking, this kind of large-scale live broadcast is also the first broadcast, so this situation should not happen.
However, the most questioned by the audience is the selection of products in Xiangtai’s live broadcast room. She originally thought that Xiangtai, who is “not short of money”, would choose some relatively high-value products to carry. After all, she has more research on high-priced clothing and food. But the real situation is that there are a large number of products priced at 9.9, many of which are brands with little popularity.
This can’t help but make netizens wonder, does Mrs. Xiang really use and eat these things? Some netizens directly said "outrageous" after seeing the product.
Xiangtai said when the broadcast first started that he was not here to make money. The income from live broadcasts is indeed high, but for Xiangtai, the income from several live broadcasts may not be as valuable as the paintings on the walls at home.
Is this live broadcast just to have fun, or is it a rich person who doesn’t mind having too much money? It’s really hard to say, but for this live broadcast, it is really not professional. If Xiang Tai wants to continue to develop in this field, he should better select products and recruit more excellent and professional staff.
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