Since the rise of online live broadcasts in 2014, it has reached the temporary saturation of the industry by 2016. The top celebrities who had no time to react have developed or joined the live broadcast market, trying to create and divide the cake. There is no doubt that if the previous head effect of the Internet celebrity economy was not obvious enough, then everyone began to create peaks one after another.
Among these Internet celebrities in the market, Simba can be regarded as a peak that many traffic is difficult to cross. As the founder of a live broadcast brand born in the 1990s, Simba experienced bitter experiences in his early years and dared to take risks and fight. The "Xinxuan" brand he created has achieved trillions of sales, but it is just that people are famous and there are many disputes. Now, there is another controversy around him because of his mother.
From pauper to coffee controversy
Simba is from Harbin. After becoming famous, he sometimes talks with his fans on the live broadcast about before becoming famous: he was a homeless man and picked up clothes that others don’t want to wear.
These were later confirmed by her mother. The most famous one was that the family lived in a warehouse with air leakage on all sides. The four seasons in Harbin accounted for nearly half of the winter, so the most common thing in the family’s memory was the cold.
Simba was poor since childhood, but he couldn't resist his brain. When other children were still memorizing ABC, he began to buy Linfar everywhere, and contacted hotels everywhere. In addition to selling linfar, he also bought vegetables. No matter how much does profit have, it is all money for him.
A little bigger, Simba didn't manage the little food rations at home anymore. He went out to make money and even went abroad to find a market. But what are you doing is not a big deal, what are you doing? Setting up street stalls, killing pigs, opening supermarkets, and as for residence, everything is simple.
He described himself: try to pick up clothes and supplies from others, sleep in the park, and spent two and a half years abroad, and finally moved into the warehouse later.
He has suffered and seen all kinds of life.
After seeing too many lower-level lives, Simba later arrived in Guangzhou and gradually stabilized, and his parents' quality of life also improved a lot. Simba founded the "Guangzhou Hexiang Trading Company" in the autumn of 2017. What he accumulated was the business information and the map information of the source of goods in his head. He later entered a certain platform.
starts to rewind goods.
Because the goods launched are cheap and of high quality, Simba gradually accumulated a group of fans. Later, he could always find the best and lowest-priced goods of the same type faster than others. He asked him to bring whatever the fan club wanted. So Simba quickly established the "Xinxuan" brand.
The difference between his live broadcast room and other anchors is that he never calls him "family, old men". Simba felt it was fake, and he said, you can call me the squad leader. My name to you is Xinxuan user.
By December 1, 2022, Simba's number of fans on the platform reached more than 98 million, and the total sales of reached one trillion yuan. In 2019 alone, the transaction volume of exceeded 15 billion.
But he is always modest, and of course, there is no way to avoid controversial events.
The most famous of them is the bird's nest incident.
Two years ago, after Simba donated 150 million yuan to help Hubei fight the epidemic, something happened in November. The cause was that a disciple of his own was a professional counterfeiter pointed out that the "rock sugar bird's nest" was actually fake bird's nest, and most of the ingredients contained were just sugar water.
Simba later apologized and admitted that he had made mistakes in selecting quality inspections. On the premise that the manufacturer did not agree to the compensation amount, he first applied to the "fake one compensation three" letter to pay the consumer.
Later, Xinxuan and other source companies jointly fined more than 79 million yuan, including Simba's part that was already executing compensation. After
, he was banned from the platform for 2 months. After the resumption of the broadcast in
21, Simba cooperated with host Zhu Xun in November to select global good products from audiences of various platforms at the CIIE.
Every step he took seems not to be magical, but it just highlights the powerful power of the fan economy.
However, word of mouth can be very strong or very fragile. Recently, another platform user exposed that Simba's mother was "showing off her wealth".
halo comes from cherishing
The incident started with a live broadcast of Simba's mother selling goods. By the way, in response to her mother's behavior of selling goods, Simba once connected in the live broadcast, saying, "You don't have to come out at all, I have already raised you." The reason for the connection also originated from the accusations of netizens.
At that time, some netizens said that Simba's mother, "A dog at home can be pulled out to bring goods," which means that she is greedy and rubs the halo on her son's head as traffic.
This time, it is reported that the fact is that when the old lady was selling a certain brand of shampoo in the live broadcast room, someone said, "Didn't your son have transferred 5 million to you?" Why do you still make this hard money?
Simba's mother replied, "We also have to live and create value. Even if we have a pension, we have to do something. Besides, the 5 million in the eyes of some people is not money at all, and we can spend it in one day, so don't always mention 5 million."
The implication is that Simba is spending money everywhere, not ideal, just entering and not leaving.
So, some netizens felt that Simba’s mother was insulted. Yes, everyone is ordinary people, and the goods brought by Simba's family are very down-to-earth. Why do you say such high-end words?
In fact, there were many people in the live broadcast room at that time, and many people thought it was a irrelevant day, and they didn’t think it was a big deal to be overstated. Moreover, there were not many people who entered the live broadcast room to Simba, and there were quite a few people who chatted with the old lady and saw what they bought.
There is indeed a "celebrity effect" here, but it cannot help but someone is willing to pay. The core of is Simba, who has become an Internet celebrity.
As an internet celebrity, Simba actually has few real negative news in addition to the bird's nest incident in recent years. In addition to the bird's nest incident, he has done more to help farmers, participate in epidemic prevention, use the money he earns to help vulnerable groups, and donate to build schools, etc.
He seemed to have realized that reputation was far from being spoken out, so he cherished his achievements today.
makes the celebrity effect positive
Simba’s fan group has more than 13 million, and Simba’s mother has more than 4 million fans on the same platform. This is not the result of his show.
According to incomplete statistics, since 2019, Simba has sponsored more than 10 provinces or regions including Sichuan, Henan, Shanxi, etc., with an amount of at least 300 million. In addition, he also volunteered, donated to build charitable schools, and helped the needy people open green channels. The most frequent of them is donating various epidemic prevention materials.
After a person achieves something, he will try his best to give back to the society. To put it simply, it is because he knows that the world is high and who he is.
In addition, society has always been sensitive to the celebrity effect. Simba, who ranked 16th in the Forbes China Charity List and has won more than 50 black searches, may not have been scared.
He will not allow his family to have such negative effects.
In fact, every achievement obtained from scratch should be given the minimum respect, because you don’t know how much blood, sweat or tears shed behind it.
Conclusion
Some people say that the network supervised by netizens is healthier. For those internet celebrities who are creating wealth while emitting more positive energy, netizens are often not polite when judging. It seems that these people have gained too much and should bear some inexplicable or excessive accusations, and similar phenomenal levels of will always exist in the Internet age.
On the other hand, as a celebrity or internet celebrity, you should also know the minimum point: fame and fortune are a double-edged sword, which brings halo and also gives additional slander and damage.
This is not necessarily due to netizens, but may also be due to their inability to control the income and the huge psychological advantage gap, so cherish it.
