(G)I-DLE?
Such a complex name cannot stop the search enthusiasm of the entire network.
This Korean group, which is not a hot topic in the country, has been on the hot search many times recently.
Two days ago, they happened to release their new single "Nxde".
soon, a Korean netizen discovered unexpectedly. After the popular list of
was launched, searching for "naked girls" online can only see music-related content, and there is no dirty content.
Weibo @号号15 nights
All because (G)I-DLE means Korean "(female) child", while Nxde means "naked".
group name + song name = naked girl.
Do you understand?
These girls used a return to purify the pornographic information of search engines!
This way of using my own influence to practice the connotation of the song really made me feel goosebumps.
is too standard and too admirable.
In the words of Korean entertainment, the new generation of Korean idols seems to be working hard to get rid of the old customs of the popular industry and move towards Next Level.
A song about Niu X
I have been writing Korean entertainment for a long time because I can't help but want to praise it. The special thing about the song "Nxde" is not just the ingenious thoughts in the title.
Visually, it pays tribute to Old Hollywood and Marilyn Monroe, playing with retro aesthetics.
At the same time, it reviews the historical gaze tradition.
Chinese characters: NetEase Cloud @derAugensternx
Concept, it talks about getting rid of it to the end and becoming a prey of sexual harassment.
3 brings back to the current network disease:
habitually stigmatizes women.
"Nxde" is a song that seems straightforward but has something to do after exploring it deeply.
is not just one-sidedly venting "her anger".
instead says "Why is she angry?"
In the variety show " I Live Alone ", Tian Xiaojuan, member and producer of (G)I-DLE, told about her entire creative ideas.
From the beginning, she recognized the visual theme of paying tribute to Monroe.
Because of this sexy goddess who has been misunderstood by the outside world for a long time, it just reflects the dilemma of contemporary women.
was kidnapped by secular eyes and could not show his true self.
"I Live Alone"
Since all kinds of humiliation and discrimination come from the female body.
Then face prejudice and break the prejudice - the concept of "naked" comes from now on.
What Tian Xiaojuan wants to express is that women show and appreciate their bodies are not equivalent to pornography.
The real porn is not my body.
But your bad eyes.
"I Live Alone"
These creativity come together and ultimately present a very spicy musical expression.
people are born naked.
will regard the body as a dirty person and the heart is dirty.
This is already the Nth female masterpiece of (G)I-DLE since its debut.
If "Nxde" has only been released for a few days, it has not left you with enough impression.
What about "TOMBOY" that is popular all over the world this year?
The whole song sang "I'm a tomboy" in encrypted swear words. The core is to break the gender fixed pattern and praise the power of women.
What's even more wild is that the MV continues the Black Widow literature of the predecessor Wonder Girls.
avoided the review with a Barbie doll and filmed a scene of killing a scumbag.
Wonder Girls - Why So Lonely (Chinese: @文)
(G)I-DLE - TOMBOY
found?
Korean Entertainment's once popular "Girl Crush" mode seems to be updated again. The essence of
Girl Crush lies in the sweet and sexy way of the girl group, creating a handsome and cool charm.
BLACKPINK - HOW YOU LIKE THAT
And straight balls such as (G)I-DLE, simply do not sell any form of salt or sweet charm.
directly starts to output bright and aggressiveness.
They do not appeal or preach from a weak perspective, but create a new image of women in a fierce tone and concept.
strong, dangerous, and unrestrained.
and use its influence in the popular market to spread these ideas and control the narrative power.
The public often has the impression that idols are capital puppets.
is, idols can't get out of the line in their hands.
But (G)I-DLE is a girl group with good singing and writing, and she is quite stubborn about her own expression. They put all their strength into it and can restrain the other end of the pulling line in minutes. When Tian Xiaojuan, a member of the soul team, proposed the concept of "naked", the employees of the entire company were frightened.
"I Live Alone"
She insisted on not letting go, and wanted to fight censorship if she wanted to.
finally made such a special work come out, and it was also proved by the market response to the value.
Her report PPT starts with this sentence.
Instead of using it, I am not liked,
It is better to use my own,
"I Live Alone"
are all shouting for women's freedom, but how many actresses dare to express themselves like this?
The Korean group idol who worked hard seems to have taught many people another lesson.
A good deal
According to the domestic algorithm, (G)I-DLE is the fifth generation girl group in South Korea. During the process of reaching this generation, the expression of female consciousness of the Korean group actually went through several iterations.
In the second and third generations, it is still difficult for female idols to get rid of the attributes of male coagulation products.
is also a MV shoot. The new generation is offending the public, and the predecessors can only please the public.
Some of them are even forced to go to the edge and beautify men when they are underage.
I am only in my teenage years, but I have to show off my looks on the stage of the Nineteen Forbidden.
Stellar - Vibrato
Stellar member Jin Jiaying , many years later, still can't accept wearing skirts. The bad comments received when
were forced to "take the edge" have caused her spiritual trauma.
Now she no longer wants to be stared at her body.
MISS BACK
The early girl group not only had limited expression, but was also swept away by the public's eyes and became disgusted with themselves. In contrast, the freedom of expression of the Five Dynasties is naturally delightful.
Some of them showed their sharpness and beat the "Evil Girl" setting, and every word and sentence were extremely cool.
You should withdraw from it in time
so as not to hurt yourself
LE SSERAFIM - FEARLESS (Chinese: Bilibili @冲0805)
also some people don’t care, putting the outside world’s evaluation as if nothing is, and only praise living the true self.
doesn't matter. You can say I'm trouble
can also call me a freak
I want to live out myself
ITZY - SNEAKER (Chinese: Bilibili @ITZY)
Some people are inevitably questioning:
Once the sexy girl group was a business, so now their independence and freedom are another business?
Strictly speaking, yes.
" She economic " This cake is not only eaten by domestic entertainment, but also by Korean entertainment.
can compare with many people's shameless consumption. The new generation of Korean girl groups can at least achieve "win-win" .
not only gains the dividends of female consciousness, but also uses its own influence to feed back female consciousness.
And even though they are in an industrial chain and are bound by capital and patriarchy, they are still trying their best to break through discipline.
even, we have seen exceptional works that provoke authority.
Korean female singer BIBI's new single "Animal Farm", is inspired by the spicy novel of the same name by George Orwell .
opens, depicting a cruel world where people are in power for fish and animals.
Wows and knives and forks collided.
The mask symbolizing privileged is a carnival for crime, but she is surrounded by her eyes with a sad face.
She is not the protagonist, but the main course.
Chinese characters: Bilibili @沪文无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无无�
lock, accumulate power, run.
Hand-up and knife fall. The MV
was barely put on the shelves.
And here BIBI not only played "Kill Bill"-style violent aesthetic , but also expressed women's resistance to discipline in the most arrogant attitude.
compared with the revised dangerous lyrics, the scale screen was deleted. The expression strength of
is even more brave and respectable.
South Korea is not without a censorship system.
But these female singers are often thinking about how to challenge the greatest extent within the scope of "compliance".
"I Live Alone"
is not only a topic to create, but also broaden women's voice.
Frankly speaking, if a female issue is bound to become a business in the entertainment industry.
This value sales that really promotes the progress of social consciousness is also worth the fare for consumers.
A long road
Of course, society's hostility to women cannot cause qualitative changes due to several hot lists.
But the new situation of K-Poph is indeed gratifying.
Not only do girl groups like (G)I-DLE are purifying the network with music.
We also began to purify the entire environment with our own purchasing behavior. We have participated in the "business" of
in the form of consumers.
supports truly high-quality women's works and rejects garbage with backward consciousness. In fact, it is pushing the market back to cater to the public's new standards.
When seller market becomes buyer market , the "customer" has the right to speak.
Nowadays, the public is not only staying at the stage of paying the bill, but also has the sensitivity to identify and criticize the dross.
is like this year's new monster newcomer NewJeans.
NewJeans - Cookie (Chinese: Bilibili @冲0805)
Originally, the song is good and the people are good, there is no reason why it is not popular.
But the production team behind them has aroused countless doubts.
All born in the 2000s, is even 14 years old, but she sang the lyrics of "Look at my cookies".
does it mean that it is sexually suggestive, or even a childish person?
theqoo
undoubtedly, the female consciousness conveyed by the new generation of K-Pop is already playing a positive social significance.
Today's listeners have become Niuhulu listeners who know their taste.
But don't forget that this "business" is ultimately based on real business:
All "independence" or "discourse power" in the popular industry is ultimately based on status and reputation.
As a first-class hot single manufacturing machine, Tian Xiaojuan has the dominance in the entire company, which is not uncommon.
But other singers may not be.
Recently, many people missed two names.
Cui Xueli , 号号 .
True feelings for me who has loved the second generation group, and it is also heartbreaking to think about it.
They are also famous general trend artists, but they have never gained any freedom in this industry.
In 2019, these two female idols ended their lives one after another.
The dark and sad two months three years ago were perhaps the first time that many people realized the horrible moment of online violence and gender oppression.
Ironically, this reflection is not very profound, let alone lasting.
even many people have never reflected on themselves at all, and are just eager to play the role of domineering critics.
Shirley and Hara seem to have caused the smallest ripples on the cold water of public opinion at the cost of their lives.
MBCh Documentary "Where does Shirley make you feel uncomfortable"
If they have the opportunity to see the boldness and ferocity of their younger generations, will they feel relieved?
I think it will.
That is the voice they have never had, and it is also the tolerance they have never enjoyed.
Their behavior and remarks that were fiercely criticized at that time can already be interpreted as "Queen's behavior".
Super cool atypical idol: Huasha
But, they may only be relieved for a while.
Because a few songs will not be the end of the progress of the times, nor will they change the deeply rooted misogynistic thinking.
The expression of a girl is still limited.
After all, even a famous queen like Baoer cannot refuse to sing a father-like ode to him.
My man is now another height
is a height that you never dare to imagine in your dreams
GOT the beat - Step Back (Chinese: Bilibili @snsdkaxt)
And, the little bit of unspecified expression of new people can cause such a big response.
This just reflects the conservatism and obscene nature of the entire environment.
They are discussing topics, and there are still too many ideas to express.
I remembered the magic song "Catallena" of the second generation orange caramel.
In the past two years, this song has rejuvenated because of its magical style.
Ha! ha? Ha~
But if you look at the MV of this song, you will find that under the appearance of crazy criticism, it is completely a tragic fable.
Female idol is like sashimi on the rotating sushi, fish on the chopping board.
is clearly marked according to the "quality" and "freshness", waiting for its customers.
They have to sell their youth, beauty and even life to fill the greedy appetite of the market. The last scene of
The line of tears flowing down as they recall the freedom of the sea.
The situation of female artists being slaughtered in the market has not changed qualitatively.
This is not only a tragedy between Shirley and Goo Hara, but also a hidden pain common to many women.
can be said again. Songs like
"Nxde" certainly cannot cure this hidden pain.
, however, suggests at least one direction.
How to use female themes and how to tell female stories are things we can also decide.
This is a kind of progress of consciousness.
applauds for such works, which not only supports good coins to drive out bad coins, but also shows our will and sharpness. The sharp singing voice of
still needs to be amplified and then enlarged.
harsh, even more harsh.
(G)I-DLE - TOMBOY
