Dazhong.com·Poster News Reporter Qin Wen Jinan reported
Compared with previous National Day periods, this year's National Day period (October 1-October 7) is slightly deserted. Only 7 new movies are scheduled, including four main theme movies: ",000 miles of homecoming ", " Steel Will ", " Ordinary Hero " and "Search and Rescue", three cartoons: "New Cinderella 2", " I Am Tyrannosaurus Rex ", and "New Big Head Son and Little Head Dad 5: My Alien Friend".
According to the data from Lighthouse Professional Edition, as of 21:00 on October 1, the box office of the 2022 National Day holiday was frozen 250 million, with a total of 407,000 viewers and a total of 6.087 million views. "The Road Back" ranked first with 170 million yuan, accounting for 68% of the box office on the first day of the National Day holiday, far exceeding the second place "Ordinary Hero" with a box office of 24.235 million yuan. Unexpectedly, the animated film "New Big Head Son and Little Head Dad 5: My Alien Friend" surpassed "Iron Will" and ranked third with a box office of 14 million yuan.
Overall movie ticket prices this year have dropped compared with 2021. The reporter checked the network data of Maoyan professional version and found that the average ticket price for the National Day holiday in 2021 is 46.8 yuan, while the average ticket price on the first day of this year's National Day holiday was 42.1 yuan, a decrease of 4.7 yuan compared with the average ticket price for the National Day holiday last year.
On October 1, 2020, the single-day box office was 740 million yuan, and on October 1, 2021, the single-day box office was 630 million yuan. It can be said that the box office on the first day of this year's National Day was very dismal, with a single-day box office of only 250 million yuan, far lower than the level in previous years.
"This situation is predictable this year's National Day holiday. The overall film volume is small and the film is seriously homogenized. There are only two types of movies, main theme movies and children's animation movies, and the essential comedy movies and love movies that are necessary for holidays are missing, which has lost most of the audience." Industry insiders said that although the box office on the first day of the National Day holiday was not good, new films such as "The Road to Return" and "Ordinary Heroes" have fermented with reputation, and coupled with the support of old films such as "Hello Brother" and "New God List: Yang Jian", the subsequent box office of the National Day holiday is still acceptable, and it may not be a problem to achieve the early media expectation of 2.2 billion box office.
