There are not a few days left before National Day. Many people must have secretly imagined the arrangements for National Day when they are at work. As one of the ways of leisure and entertainment, movies were once the first choice for many people during holidays. After experiencing the booming box office growth in the past few years, the film market has been relatively difficult in recent years, and most films have also chosen to gather for holidays to join in groups to keep warm.
There are also seven works waiting to compete for the National Day market this year. Although "The King of the Sky", which is expected by everyone, suddenly announced the withdrawal of the schedule, causing most of the pre-sales that had just exceeded 40 million yuan to disappear suddenly, fortunately, Donnie Yen was scheduled to be released with "Search and Rescue", which filled the suddenly missing schedule and schedule. Of course, as of now, the impact of "The King of the Sky" withdrawal still exists.
After the loss of "The King of the Sky", three movies will be released on September 30. The first one is ",000 Miles Return " starring Wang Junkai , Zhang Yi and Yin Tao . This film is also regarded by many people as the big winner of this year's National Day. Perhaps it will also become a representative work of Wang Junkai's transformation to an acting school. At least my friends who participated in the preview screening in my circle of friends have received a lot of praise for this film.
Judging from the themes of this year's National Day films, all live-action movies are basically the main themes, and "The Road to Return" is no exception. It tells the story of evacuating overseas Chinese from . In recent years, from " Mekong Operation ", domestic films have gradually turned their attention from showing internal unity to demonstrating external power, which undoubtedly conforms to the audience's growing confidence in national strength, so this type of film has achieved good box office results.
Xiao Ba is also happy to see the emergence of this type. As we are increasingly playing an important role in the world, the transmission of this kind of culture is also very necessary. If you have any ideas to enter the theater, you might as well try "The Road Back". Although it is not guaranteed that everyone likes such a subject, at least you won't feel that you have lost the ticket price.
html will also be released on September 30. " Iron Will " starring Liu Ye , Han Xue , Lin Yongjian and Zhang Guoqiang . It can be seen from the name that it is also a main theme work, reflecting excellent spiritual and ideological qualities. It can also be seen from the costumes in the poster that the focus should be on the struggle and efforts of the previous generation of people in the last century.
The story mainly tells the story of the old generation of Angang people in difficult environments, how to resume work and production and ensure the needs of military life. This theme is obviously not pleasing to commercial films, and most viewers should not be very interested, and the more meaning is to celebrate the festival. The film is more about conveying this steel-like will and enhancing one's sense of national pride.
html The third film premiered on September 30 is " Ordinary Hero " starring Huang Xiaoming , Li Bingbing , Feng Shaofeng , Guli Nazha , Lin Yongjian, Zhang Yishan , Du Chun , Huang Yi and others. From such a long cast, it can be seen that he, like "Iron Will", is a group portrait film that highlights the "little people", telling a film about a continuous relay between people and finally completing the rescue of patients.
Compared with "Iron Will", his story background is more modern. Compared with the transnational 100-person rescue in "The Road Back", his story is closer to the individual "little people". From a commercial perspective, such emergency rescue videos have not been uncommon in recent years. Whether the audience's freshness can support such a video also needs to be observed.
On the National Day, three cartoons were released. The first one was the domestic animated film "Big Head Son and Little Head Dad". In recent years, the model of domestic anime IP-changing movies has gradually matured, and many animated films have also achieved good results and have a stable audience favor., Big Head Son, , should be a lot of animations that have been watched by parents when they were young. In this way, many parents may take their children to relive their childhood classics.
The second one is called "New Cinderella 2", but it is actually a domestic animation work. The first work "New Cinderella 1" was released in the National Day holiday in 2018, and it achieved a box office of 60 million yuan at that time. Overall, it is considered to be fair. The second season has been released after four years. I believe that special effects and other aspects will be more advanced. For families with daughters, this should be irresistible to many little girls.
Girls can watch "Cinderella", boys can watch "Tyrannosaurus Rex". The third cartoon released on the 11th is called " I am Tyrannosaurus Rex ". Ultraman, dinosaurs, and cars should be toys that little boys will never miss in childhood. And compared to watching cartoon characters, parents may be more accepting of watching animals, after all, just watch "Animal World".
After that, there was a sudden announcement that it would be scheduled for October 3, starring Donnie Yen. The story also tells a rescue story, but the venue was changed to Changbai Mountain in the snow and ice. The reason why I put the schedule on No. 3 is probably because I want to offset the impact of the sudden schedule. After all, the time for pre-sales and time for publicity for the audience have been greatly reduced. Therefore, I still hope that Donnie Yen's "Search and Rescue" can be seen by more people.
After "The King of the Sky" was withdrawn, the box office pre-sale on the 11th day is now quite bleak. "Ordinary Hero", which can still rank second on the 30th, is even worse than "Big Head Son", and "Iron Will" is squeezed out of the first line. Although the first place "The Road Back" accounts for 70% of the box office, the pre-sale is less than three million. With the results on the first day, it only costs more than 13 million in two days, which is very different from the past.
In those years, when the box office of movies rose every year, cinemas had already blown up the "cold winter theory". Until now, the cold winter has indeed been hovering over the cinema for a long time. For cinemas, they can basically only count on "recovering blood" every holiday. The National Day holiday is basically another big period outside the Spring Festival. There have been many annual box office tops before. So who will be the "savior" that cinemas are looking forward to this year? Who do you think has the most hope?
