Source: [Jiangyin Daily-Jiangyin.com] A blue lobster ramen costs 158 yuan, and a abalone costs 1,288 yuan... In 2021, Jia Nailiang and Lei Jiayin founded a restaurant in Nanjing, which caused controversy due to the price of the dishes as soon as they opened. It is reported that t

There is a "Equipment Upgrade, Business Suspension"

According to the staff of the adjacent restaurant, LL Western Restaurant has been closed for a while, and it has not been seen as the restaurant managers coming. Subsequently, the reporter called his company and restaurant, but no one answered.

At the same time, the reporter learned that in , LL Western Restaurant also became a hot search because it used "gold foil" and other ingredients on dishes and was punished by the market supervision department.

According to the administrative penalty information disclosed by the Qinhuai District Market Supervision and Administration Bureau of Nanjing, in February 2022, the bureau conducted on-site inspections of LL Western Restaurant based on complaint clues and found that a bottle of "decorative silver foil" was placed on the kitchen processing table of the restaurant. Then, an investigation was filed for LL Western Restaurant's illegal behavior of suspected operation of operating food produced by non-food raw materials.

After investigation, from December 2021 to January 2022, LL Western Restaurant used "gold foil" as raw material in the "pineapple cilantro mousse" dish. The "pineapple cilantro mousse" dish is one of the dishes in the "68 yuan afternoon tea two-person set meal" launched by the restaurant and is not sold separately. LL Western Restaurant has sold a total of 67 "Value 68 Yuan afternoon tea double packages", with the unit price of the package being 68 yuan per serving, and the illegal operation amount is 4,556 yuan.

5 In May, the Qinhuai District Market Supervision and Administration Bureau of Nanjing City imposed an administrative penalty on LL Western Restaurant, ordering it to stop illegal acts, confiscate one bottle of "decorative silver foil", confiscate illegal income of RMB 4,556, and fine of RMB 100,000.What is the current situation of these celebrity stores opened in Nanjing by

?

Nanjing has always been a must-fight place for internet celebrity restaurants. Many brands have been here one after another, and even celebrities will not leave behind. However, the star halo may not necessarily make these star stores make money. The reporter found that there are many celebrity stores in Nanjing, and most of the business conditions are not satisfactory. The " Huangliang-Meng " hot pot restaurant opened by Huang Lei and Meng Fei , the "passing by the whole world" of Zhang Jiajia , and the "natural dai" milk tea of ​​ Guan Xiaotong ... How are their current situation?

In 2017, the "Huangliang Yimeng" hotpot restaurant , which was jointly opened by Huang Lei and Meng Fei, opened lively. The per capita consumption level is above 300 yuan, and a plate of tripe costs 198 yuan, and diners complain that they can't afford it. Although "Huangliang Yimeng" has been popular for a while with the popularity of Huang Lei and Meng Fei, the good times did not last long. Since the beginning of 2018, "Huangliang Yi Meng" has launched various discount packages one after another, but even though he has put down his figure, "Huangliang Yi Meng" still has not been able to hold on. On December 3, 2018, "Huangliang Yi Meng" officially closed its store.

In 2015, Zhang Jiajia, the best storyteller on Weibo, opened her first restaurant, , in Nanjing. This restaurant has the same name as the novel he published, and is called "Passing Through Your World", and is located in the , 1912 block of Nanjing, which he has written many times. Like the restaurant's name, the overall style of this store is very literary. On September 13, the reporter came to the 1912 block again and found that the store had been closed by "passing by your world". The original store has also been sublease and is taken over by another brand. "Passing by your whole world" is really just "passing by".

At the opening ceremony of the "Nanrandai" milk tea shop, Guan Xiaotong has attended as the "gold medal store manager" many times. In April this year, a topic of "Guan Xiaotong and related milk tea companies were sued" became a hot search on Weibo. The case filing information can be found online. According to the information, the plaintiff is Wenzhou Ouge Catering Management Co., Ltd., and the defendant is Shanghai Zhibing Brand Management Center (Limited Partnership), Chengdu Tianrandai Catering Management Co., Ltd. and Guan Xiaotong. The date of the case is March 30, 2022. The cause is a franchise licensing contract dispute, and the person in charge is the Chengdu Intermediate People's Court. In Nanjing, there are also 7 natural milk tea shops operating at the same time during peak hours. The reporter rushed to a shopping mall that opened a Tianrandai Milk Tea Shop. The staff said, "The business of his family is not good and has been closed in our shopping mall for a while." It is understood that there is only one left in Nanjing currently operating.

It is difficult to attract consumers to visit for a long time by relying solely on celebrity traffic

While opening celebrities brings popularity and traffic, they also bring high expectations to consumers. Regarding the unsatisfactory development of celebrity stores, Yu Xuerong, president of Jiangsu Catering Industry Association, believes that it can be analyzed from two aspects, "First of all, we must affirm the promotion effect of the celebrity effect to the development of the catering industry, but when doing catering, professionals must do professional things." Yu Xuerong believes that celebrities' catering is only developed as a side job, and it is impossible to devote themselves to the catering industry, so it is difficult to take into account both. When consumers get fresh, expectations will inevitably drop, making it difficult to attract consumers to visit for a long time.

This article comes from [Jianyin Daily-Jianyin.com] and only represents the author's views. National Party Media Information Public Platform provides information release and dissemination services.

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